LakeHouse Senior Living
Overview
Join to apply for the
Director of Sales
role at
LakeHouse Senior Living . LakeHouse Senior Living, proudly part of the Discovery Senior Living family of operating companies, manages care- and lifestyle-focused senior living communities in Indiana, Illinois, Wisconsin, Pennsylvania, Ohio and Michigan. Our company, built on our “Pillars of Excellence,” employs thousands of Team Members and is committed to providing a positive work environment and culture that recognizes their value in providing excellent care for our residents. Position Summary
The Director of Sales (DOS) manages the sales operations of the community. The focus is connecting with prospective residents through multi-communication platforms to inspire them to move into the community. The DOS engages with new inquiries and existing inquiries with the goal of converting leads to move-ins to achieve occupancy targets. Utilize industry trends and knowledge of local competitors to create successful sales tactics. Success is measured in sales conversions, revenue optimization, move-ins, and average daily occupancy. Responsibilities
Interacts with all leads provided through multiple channels including advertising, public relations, referral, or personal contact and converts those leads into residents of the community using professional selling skills and our sales process. Builds customer-focused relationships by advancing the lead through the sales process and gaining customer commitment. Executes all facets of the Sales Playbook (Sales System) including proper discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue. Manages the sales tracking reports and provides daily updates and conveys all activities to the Executive Director. Conducts weekly strategy and advisory meetings with the Executive Director. Communicates sales results to key stakeholders at least once per week. Conducts on-site walk-throughs of the community to ensure the tour path and model rooms are ready for tours. Plans and executes local sales events to generate and convert leads. Pulls management reports on sales activities, leads, move-ins, conversions, and critical success factors. Tracks leads, maintains accurate records on all leads and prospects and all sales activities using a CRM. Collaborates with the Executive Director and marketing teams in developing marketing tactics to achieve lead goals. Market Conditions
Conducts quarterly competitive market research including established communities and new/upcoming communities, product ranking and analysis and reports data into the competitive market analysis tool. Prepares market analyses and develops methodologies for tracking prospective residents and referral sources. Identifies competitive opportunities and threats and presents strategic alternatives to the Executive Director and Regional Sales Leadership. Demonstrates a strong understanding of the senior living industry and local market conditions. Revenue Optimization
Strives to meet predetermined monthly sales goals. Determines which revenue drivers to utilize, including pricing, incentives, inventory management, to optimize net revenue and achieve budget. Uses selling skills with prospective residents to achieve revenue optimization. Analyzes and interprets sales metrics to make recommendations on business operations to improve community NOI. Provides expert advice to prospective residents and internal/external business partners. External Business Development
Identifies and develops an effective network of non-paid referral sources to generate leads and move-ins. Plans and executes monthly presentations to professional referral sources. Leads monthly referral development meetings with ED and appropriate executive team members to expand the referral network. Documents all networking and professional referral sources in the CRM. Resident Move-In Process
Reviews and facilitates the Move-In Packet with the resident and/or family. Coordinates the Resident Assessment with the clinical team. Oversees and manages the move-in process to ensure a smooth transition into the community. Ensures all state-mandated paperwork and forms are completed on or before the move-in date by the family and/or resident. Coordinates with ED, BOM and DHW to ensure the resident’s Administrative Files are prepared according to state regulatory requirements for on-time lease signing. Leadership and Development
Keeps abreast of professional development in the field by reading, attending conferences and training sessions. Acts professionally and honestly in representing the Community concept of senior living. Participates in all community leadership meetings and functions. Other duties as assigned. Qualifications
Bachelor’s degree in marketing, Business, Public Relations, or related field preferred. Two years in marketing/sales in a senior living setting preferred. Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint). Experience working with sales CRM systems, tracking leads and sales activities. Benefits
In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package including medical, dental, vision, life and disability insurances, paid time off, and paid holidays. Eligible team members may participate in our 401(k) plan with company match, Employee Assistance Program and accident insurance policies. No agencies, please. We do not accept unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct inquiries or emails to hiring managers. Thank you. EOE D/V
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Join to apply for the
Director of Sales
role at
LakeHouse Senior Living . LakeHouse Senior Living, proudly part of the Discovery Senior Living family of operating companies, manages care- and lifestyle-focused senior living communities in Indiana, Illinois, Wisconsin, Pennsylvania, Ohio and Michigan. Our company, built on our “Pillars of Excellence,” employs thousands of Team Members and is committed to providing a positive work environment and culture that recognizes their value in providing excellent care for our residents. Position Summary
The Director of Sales (DOS) manages the sales operations of the community. The focus is connecting with prospective residents through multi-communication platforms to inspire them to move into the community. The DOS engages with new inquiries and existing inquiries with the goal of converting leads to move-ins to achieve occupancy targets. Utilize industry trends and knowledge of local competitors to create successful sales tactics. Success is measured in sales conversions, revenue optimization, move-ins, and average daily occupancy. Responsibilities
Interacts with all leads provided through multiple channels including advertising, public relations, referral, or personal contact and converts those leads into residents of the community using professional selling skills and our sales process. Builds customer-focused relationships by advancing the lead through the sales process and gaining customer commitment. Executes all facets of the Sales Playbook (Sales System) including proper discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue. Manages the sales tracking reports and provides daily updates and conveys all activities to the Executive Director. Conducts weekly strategy and advisory meetings with the Executive Director. Communicates sales results to key stakeholders at least once per week. Conducts on-site walk-throughs of the community to ensure the tour path and model rooms are ready for tours. Plans and executes local sales events to generate and convert leads. Pulls management reports on sales activities, leads, move-ins, conversions, and critical success factors. Tracks leads, maintains accurate records on all leads and prospects and all sales activities using a CRM. Collaborates with the Executive Director and marketing teams in developing marketing tactics to achieve lead goals. Market Conditions
Conducts quarterly competitive market research including established communities and new/upcoming communities, product ranking and analysis and reports data into the competitive market analysis tool. Prepares market analyses and develops methodologies for tracking prospective residents and referral sources. Identifies competitive opportunities and threats and presents strategic alternatives to the Executive Director and Regional Sales Leadership. Demonstrates a strong understanding of the senior living industry and local market conditions. Revenue Optimization
Strives to meet predetermined monthly sales goals. Determines which revenue drivers to utilize, including pricing, incentives, inventory management, to optimize net revenue and achieve budget. Uses selling skills with prospective residents to achieve revenue optimization. Analyzes and interprets sales metrics to make recommendations on business operations to improve community NOI. Provides expert advice to prospective residents and internal/external business partners. External Business Development
Identifies and develops an effective network of non-paid referral sources to generate leads and move-ins. Plans and executes monthly presentations to professional referral sources. Leads monthly referral development meetings with ED and appropriate executive team members to expand the referral network. Documents all networking and professional referral sources in the CRM. Resident Move-In Process
Reviews and facilitates the Move-In Packet with the resident and/or family. Coordinates the Resident Assessment with the clinical team. Oversees and manages the move-in process to ensure a smooth transition into the community. Ensures all state-mandated paperwork and forms are completed on or before the move-in date by the family and/or resident. Coordinates with ED, BOM and DHW to ensure the resident’s Administrative Files are prepared according to state regulatory requirements for on-time lease signing. Leadership and Development
Keeps abreast of professional development in the field by reading, attending conferences and training sessions. Acts professionally and honestly in representing the Community concept of senior living. Participates in all community leadership meetings and functions. Other duties as assigned. Qualifications
Bachelor’s degree in marketing, Business, Public Relations, or related field preferred. Two years in marketing/sales in a senior living setting preferred. Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint). Experience working with sales CRM systems, tracking leads and sales activities. Benefits
In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package including medical, dental, vision, life and disability insurances, paid time off, and paid holidays. Eligible team members may participate in our 401(k) plan with company match, Employee Assistance Program and accident insurance policies. No agencies, please. We do not accept unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct inquiries or emails to hiring managers. Thank you. EOE D/V
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