Bayer
Director Access Strategy Analytics, NUBEQA
The Director, Access Strategy Analytics, is responsible for generating critical Market Access & Patient Services customer and business insights through business analytics to provide competitive advantage and support high quality decisions critical within the Market Access and Patient Services businesses. The role also collaborates across internal stakeholders including Brand Insights & Analytics, Forecasting, Finance and external partners to efficiently execute against Market Access, Patient Services, and Mission strategic priorities. He/ She is expected to be well versed and experienced in relevant U.S. Managed Markets and Commercial Patient Services Programs, with experience in specialty therapeutics including Oncology. Furthermore, needs to be able to confidently apply analytics and models pertaining to pharma, encompassing business performance, impact of access and patient services programs on prescribing, forecasting, GTN, and LOE scenario planning. The incumbent is expected to be a thought partner and advisor to the Market Access Strategy Lead and to challenge, guide, and support US Pharma stakeholders to clear, data-driven, actionable Market Access, Patient Services, and Mission related decisions. This leader will also be a member of the Business Insights ecosystem, responsible for collaborating with analytics partners to inform Product and Customer squads. Your Tasks And Responsibilities
Inform and facilitate decision making and answer key business questions related to Market Access, Patient Services and Mission strategic priorities; to provide competitive advantage and drive Market Access profitability and access optimization; Formulate business questions and subsequent articulation of hypotheses and analytical programs, including experiments and pilots and relevant KPIs associated with Market Access and Patient Services initiatives; Guidance and leadership in Market Access data modeling and preparation (experience in working with customer supplied data); Development of insights, conclusions, and recommendations in combination with the Market Access Strategy Lead and cross-functional partners such as Brand Insights & Analytics and Forecasting; Design metrics and measurement approaches for new priority strategic initiatives, establishing clear business outcomes; Engage cross-functionally to compile performance updates across key Market Access metrics for Mission Teams and Integrated Brand Team; Build analytical models to inform Market Access aspects of brand forecasting, collaborating with team members across Market Access and Patient Services teams to gather inputs and generate assumptions; Support brand planning and strategy development; Ensure compliance with all Bayer policies and procedures for appropriate applications of data and analytics with respect to Medical Engagement; Collaborates with agencies and vendors in line with overall vendor strategy, and ensure compliance. Who You Are
Required Qualifications:
Bachelor’s degree Relevant experience in the Pharma industry; In-depth knowledge of US Market Access landscape and US Healthcare environment across multiple segments and brands pertaining to Bayer’s pharmaceutical business; Experience in Managed Markets and Commercial Patient Services Programs, with experience in specialty therapeutics including Oncology. Furthermore, needs to be able to confidently apply analytics and models pertaining to pharma, encompassing business performance, impact of access and patient services programs on prescribing, forecasting, GTN, and LOE scenario planning; Strong data-driven strategy and analysis skills, including experience in facilitating insight generation, synthesis of data to address unique business questions; A critical thinker and problem solver using data to inform insights; High level knowledge of relevant pharmaceutical data sources including sales data sources such as sales/claims (e.g., IQVIA, Symphony), access (e.g., DRG, MMIT), Patient Services data, Specialty Pharmacy data, formulary data, etc. Ability to see the “big picture” to work with the associated data experts to stitch data together to drive strategic analytics; Strong verbal and written communication skills; Demonstrated thought leadership skills operating within cross- functional teams in a matrix organization. Preferred Qualifications:
8+ years of full-time work experience, of which 5+ years of relevant experience in the Pharma industry.
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The Director, Access Strategy Analytics, is responsible for generating critical Market Access & Patient Services customer and business insights through business analytics to provide competitive advantage and support high quality decisions critical within the Market Access and Patient Services businesses. The role also collaborates across internal stakeholders including Brand Insights & Analytics, Forecasting, Finance and external partners to efficiently execute against Market Access, Patient Services, and Mission strategic priorities. He/ She is expected to be well versed and experienced in relevant U.S. Managed Markets and Commercial Patient Services Programs, with experience in specialty therapeutics including Oncology. Furthermore, needs to be able to confidently apply analytics and models pertaining to pharma, encompassing business performance, impact of access and patient services programs on prescribing, forecasting, GTN, and LOE scenario planning. The incumbent is expected to be a thought partner and advisor to the Market Access Strategy Lead and to challenge, guide, and support US Pharma stakeholders to clear, data-driven, actionable Market Access, Patient Services, and Mission related decisions. This leader will also be a member of the Business Insights ecosystem, responsible for collaborating with analytics partners to inform Product and Customer squads. Your Tasks And Responsibilities
Inform and facilitate decision making and answer key business questions related to Market Access, Patient Services and Mission strategic priorities; to provide competitive advantage and drive Market Access profitability and access optimization; Formulate business questions and subsequent articulation of hypotheses and analytical programs, including experiments and pilots and relevant KPIs associated with Market Access and Patient Services initiatives; Guidance and leadership in Market Access data modeling and preparation (experience in working with customer supplied data); Development of insights, conclusions, and recommendations in combination with the Market Access Strategy Lead and cross-functional partners such as Brand Insights & Analytics and Forecasting; Design metrics and measurement approaches for new priority strategic initiatives, establishing clear business outcomes; Engage cross-functionally to compile performance updates across key Market Access metrics for Mission Teams and Integrated Brand Team; Build analytical models to inform Market Access aspects of brand forecasting, collaborating with team members across Market Access and Patient Services teams to gather inputs and generate assumptions; Support brand planning and strategy development; Ensure compliance with all Bayer policies and procedures for appropriate applications of data and analytics with respect to Medical Engagement; Collaborates with agencies and vendors in line with overall vendor strategy, and ensure compliance. Who You Are
Required Qualifications:
Bachelor’s degree Relevant experience in the Pharma industry; In-depth knowledge of US Market Access landscape and US Healthcare environment across multiple segments and brands pertaining to Bayer’s pharmaceutical business; Experience in Managed Markets and Commercial Patient Services Programs, with experience in specialty therapeutics including Oncology. Furthermore, needs to be able to confidently apply analytics and models pertaining to pharma, encompassing business performance, impact of access and patient services programs on prescribing, forecasting, GTN, and LOE scenario planning; Strong data-driven strategy and analysis skills, including experience in facilitating insight generation, synthesis of data to address unique business questions; A critical thinker and problem solver using data to inform insights; High level knowledge of relevant pharmaceutical data sources including sales data sources such as sales/claims (e.g., IQVIA, Symphony), access (e.g., DRG, MMIT), Patient Services data, Specialty Pharmacy data, formulary data, etc. Ability to see the “big picture” to work with the associated data experts to stitch data together to drive strategic analytics; Strong verbal and written communication skills; Demonstrated thought leadership skills operating within cross- functional teams in a matrix organization. Preferred Qualifications:
8+ years of full-time work experience, of which 5+ years of relevant experience in the Pharma industry.
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