Biogen
Associate Director, Omnichannel & Advanced Analytics Technology – Stakeholder Su
Biogen, Cambridge, Massachusetts, us, 02140
Associate Director, Omnichannel & Advanced Analytics Technology – Stakeholder Success Lead
Associate Director, Omnichannel & Advanced Analytics Technology – Stakeholder Success Lead role at
Biogen
About This Role The Associate Director, Omnichannel & Advanced Analytics Technology – Stakeholder Success Lead (SSL) will partner with the Head of Omnichannel and the Head of Data Science to co-lead the creation, refinement, and execution of Biogen’s Omnichannel & Advanced Analytics Technology roadmap. This is not a start-from-scratch role. Biogen has an established
marketing technology stack and advanced analytics capabilities
in place. Your focus will be on ensuring stakeholders are equipped to succeed with these systems by aligning solutions with business strategies, evolving needs, and cross-functional priorities. What You’ll Do
Roadmap Co-Leadership Partner with the Head of Omnichannel and the Head of Insights & Analytics and Data Science to co-own the Omnichannel & Advanced Analytics Technology roadmap. Continuously refine priorities to align with evolving commercial, HCP, and patient engagement strategies. Be accountable for IT deliverables tied to roadmap execution. Stakeholder Success Serve as the primary IT partner for Omnichannel and Analytics stakeholders, ensuring their needs are understood and translated into actionable solutions. Proactively identify opportunities to enhance HCP and patient engagement through data, automation, and innovative technology capabilities that drive actionable insights. Marketing Technology & Advanced Analytics Enablement Proactively recommend opportunities to maximize value from Biogen’s existing MarTech stack and analytics platforms. Support use cases such as personalization, lead management, marketing campaign, segmentation, attribution, predictive modeling, and identity resolution. Drive integration of AI/ML initiatives across our engagement strategies in alignment with our roadmap. Collaboration & Problem-Solving Work across IT, Data & Analytics, Legal, Compliance, and Privacy teams to deliver compliant, scalable solutions. Take accountability for IT cross-team coordination, problem solving, and solution delivery, not just issue escalation. Innovation & Best Practices Stay ahead of trends in omnichannel engagement, MarTech, and analytics and proactively recommend relevant innovations. Champion advanced analytics use cases that improve decision-making, personalization, and the customer/patient journey. Who You Are You are a strategic enabler and problem-solver who thrives on helping stakeholders succeed. You bring deep experience in both MarTech platforms and advanced analytics, with a proven ability to translate business needs into scalable, data-driven solutions. Required Skills
Bachelor’s or Master’s degree in Information Technology, Business, Data Science, or related field. 8+ years of experience in Marketing Technology, CRM, or Advanced Analytics enablement. Proven expertise in omnichannel and analytics capabilities, such as lead management, segmentation, attribution, predictive modeling, and identity resolution. Proven working experience implementing and operationalizing Marketing Technology capabilities Strong stakeholder management and communication skills with the ability to build trusted partnerships. Demonstrated ability to solve complex business problems collaboratively. Preferred Skills
Experience in the biotech, pharmaceutical, or healthcare industry. Familiarity with regulatory requirements for patient and HCP engagement. Experience operationalizing AI/ML models into omnichannel and analytics use cases. Benefits In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
Medical, Dental, Vision, & Life insurances Fitness & Wellness programs including a fitness reimbursement Short- and Long-Term Disability insurance A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31) Up to 12 company paid holidays + 3 paid days off for Personal Significance 80 hours of sick time per calendar year Paid Maternity and Parental Leave benefit 401(k) program participation with company matched contributions Employee stock purchase plan Tuition reimbursement of up to $10,000 per calendar year Employee Resource Groups participation Why Biogen? We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
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Associate Director, Omnichannel & Advanced Analytics Technology – Stakeholder Success Lead role at
Biogen
About This Role The Associate Director, Omnichannel & Advanced Analytics Technology – Stakeholder Success Lead (SSL) will partner with the Head of Omnichannel and the Head of Data Science to co-lead the creation, refinement, and execution of Biogen’s Omnichannel & Advanced Analytics Technology roadmap. This is not a start-from-scratch role. Biogen has an established
marketing technology stack and advanced analytics capabilities
in place. Your focus will be on ensuring stakeholders are equipped to succeed with these systems by aligning solutions with business strategies, evolving needs, and cross-functional priorities. What You’ll Do
Roadmap Co-Leadership Partner with the Head of Omnichannel and the Head of Insights & Analytics and Data Science to co-own the Omnichannel & Advanced Analytics Technology roadmap. Continuously refine priorities to align with evolving commercial, HCP, and patient engagement strategies. Be accountable for IT deliverables tied to roadmap execution. Stakeholder Success Serve as the primary IT partner for Omnichannel and Analytics stakeholders, ensuring their needs are understood and translated into actionable solutions. Proactively identify opportunities to enhance HCP and patient engagement through data, automation, and innovative technology capabilities that drive actionable insights. Marketing Technology & Advanced Analytics Enablement Proactively recommend opportunities to maximize value from Biogen’s existing MarTech stack and analytics platforms. Support use cases such as personalization, lead management, marketing campaign, segmentation, attribution, predictive modeling, and identity resolution. Drive integration of AI/ML initiatives across our engagement strategies in alignment with our roadmap. Collaboration & Problem-Solving Work across IT, Data & Analytics, Legal, Compliance, and Privacy teams to deliver compliant, scalable solutions. Take accountability for IT cross-team coordination, problem solving, and solution delivery, not just issue escalation. Innovation & Best Practices Stay ahead of trends in omnichannel engagement, MarTech, and analytics and proactively recommend relevant innovations. Champion advanced analytics use cases that improve decision-making, personalization, and the customer/patient journey. Who You Are You are a strategic enabler and problem-solver who thrives on helping stakeholders succeed. You bring deep experience in both MarTech platforms and advanced analytics, with a proven ability to translate business needs into scalable, data-driven solutions. Required Skills
Bachelor’s or Master’s degree in Information Technology, Business, Data Science, or related field. 8+ years of experience in Marketing Technology, CRM, or Advanced Analytics enablement. Proven expertise in omnichannel and analytics capabilities, such as lead management, segmentation, attribution, predictive modeling, and identity resolution. Proven working experience implementing and operationalizing Marketing Technology capabilities Strong stakeholder management and communication skills with the ability to build trusted partnerships. Demonstrated ability to solve complex business problems collaboratively. Preferred Skills
Experience in the biotech, pharmaceutical, or healthcare industry. Familiarity with regulatory requirements for patient and HCP engagement. Experience operationalizing AI/ML models into omnichannel and analytics use cases. Benefits In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
Medical, Dental, Vision, & Life insurances Fitness & Wellness programs including a fitness reimbursement Short- and Long-Term Disability insurance A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31) Up to 12 company paid holidays + 3 paid days off for Personal Significance 80 hours of sick time per calendar year Paid Maternity and Parental Leave benefit 401(k) program participation with company matched contributions Employee stock purchase plan Tuition reimbursement of up to $10,000 per calendar year Employee Resource Groups participation Why Biogen? We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
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