Launch Potato
Messaging Infrastructure & Automation Lead
Launch Potato, Dallas, Texas, United States, 75215
Overview
Join to apply for the
Messaging Infrastructure & Automation Lead
role at
Launch Potato .
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
Base salary:
$110,000 to $150,000 per year
Must Have
5–7+ years in technical/messaging operations or marketing technology
Expertise with high-volume messaging platforms and APIs (e.g., SendGrid, Twilio, Mailgun, Sailthru)
Advanced knowledge of email deliverability protocols (SPF, DKIM, DMARC) and domain/IP management
Proficiency in HTML/CSS for email, spreadsheets, and comfort editing landing page/web content
Strong scripting skills (Python, JavaScript, or similar) with experience building internal automation tools
Proven success leading platform migrations, vendor integrations, and owning lifecycle messaging systems
Excellent communication skills and documentation habits
Experience 5-7+ years in messaging infrastructure, automation, or MarTech with a strong track record of hands-on execution and cross-functional ownership.
Your Role Own and optimize Launch Potato’s messaging systems across email, SMS, and push channels to increase reliability, scalability, deliverability, and business impact.
Outcomes
Own and scale ESP, SMS, and push notification platforms; lead technical vendor relationships and platform configurations
Drive development of lifecycle, transactional, and promotional messaging workflows that increase engagement and retention
Lead major data and platform migrations while maintaining compliance and robust documentation standards
Monitor and resolve deliverability, domain, and IP issues across all messaging systems; maintain high inbox performance
Build lightweight automation tools and scripts to increase operational efficiency and reduce manual workflows
Lead root cause analysis and incident resolution related to messaging infrastructure
Enable internal stakeholders (especially marketing) through training, documentation, and scalable workflows
Collaborate cross-functionally with engineering, analytics, and product to align messaging execution with company KPIs
Competencies
Technical Ownership: Takes initiative to own complex infrastructure; drives integrations, migrations, and custom tooling without needing oversight.
Technical Expertise: Demonstrates solid hands-on technical foundations in Python, JavaScript, HTML/CSS, and messaging platforms
Strategic Problem Solving: Thinks holistically about system design, balancing scalability, security, and business needs with hands-on execution.
Communication & Enablement: Translates technical complexity into clear enablement for internal teams; maintains high-quality documentation and training.
Adaptability: Thrives in fast-paced environments by proactively identifying gaps and delivering scalable solutions to evolving problems.
Detail-Oriented Execution: Applies precision to vendor setups, DNS configs, API integrations, and audits to ensure quality and compliance at every step.
Collaboration: Partners seamlessly with engineers, marketers, and analysts to align tools, data, and operations around business outcomes.
Growth Mindset: Seeks new technical challenges and continually improves processes to enable innovation and reliability in messaging systems.
Total Compensation Total compensation is based on market rates and Launch Potato’s Levels Framework. Your package includes base salary, profit-sharing bonus, and competitive benefits. Future increases are based on company and personal performance.
Additional Launch Potato is a performance-driven company and an Equal Employment Opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, or other legally protected characteristics.
Location & Seniority
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Information Technology
Industries: Advertising Services
Want to accelerate your career? Apply now! Referrals increase your chances of interviewing at Launch Potato.
#J-18808-Ljbffr
Messaging Infrastructure & Automation Lead
role at
Launch Potato .
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
Base salary:
$110,000 to $150,000 per year
Must Have
5–7+ years in technical/messaging operations or marketing technology
Expertise with high-volume messaging platforms and APIs (e.g., SendGrid, Twilio, Mailgun, Sailthru)
Advanced knowledge of email deliverability protocols (SPF, DKIM, DMARC) and domain/IP management
Proficiency in HTML/CSS for email, spreadsheets, and comfort editing landing page/web content
Strong scripting skills (Python, JavaScript, or similar) with experience building internal automation tools
Proven success leading platform migrations, vendor integrations, and owning lifecycle messaging systems
Excellent communication skills and documentation habits
Experience 5-7+ years in messaging infrastructure, automation, or MarTech with a strong track record of hands-on execution and cross-functional ownership.
Your Role Own and optimize Launch Potato’s messaging systems across email, SMS, and push channels to increase reliability, scalability, deliverability, and business impact.
Outcomes
Own and scale ESP, SMS, and push notification platforms; lead technical vendor relationships and platform configurations
Drive development of lifecycle, transactional, and promotional messaging workflows that increase engagement and retention
Lead major data and platform migrations while maintaining compliance and robust documentation standards
Monitor and resolve deliverability, domain, and IP issues across all messaging systems; maintain high inbox performance
Build lightweight automation tools and scripts to increase operational efficiency and reduce manual workflows
Lead root cause analysis and incident resolution related to messaging infrastructure
Enable internal stakeholders (especially marketing) through training, documentation, and scalable workflows
Collaborate cross-functionally with engineering, analytics, and product to align messaging execution with company KPIs
Competencies
Technical Ownership: Takes initiative to own complex infrastructure; drives integrations, migrations, and custom tooling without needing oversight.
Technical Expertise: Demonstrates solid hands-on technical foundations in Python, JavaScript, HTML/CSS, and messaging platforms
Strategic Problem Solving: Thinks holistically about system design, balancing scalability, security, and business needs with hands-on execution.
Communication & Enablement: Translates technical complexity into clear enablement for internal teams; maintains high-quality documentation and training.
Adaptability: Thrives in fast-paced environments by proactively identifying gaps and delivering scalable solutions to evolving problems.
Detail-Oriented Execution: Applies precision to vendor setups, DNS configs, API integrations, and audits to ensure quality and compliance at every step.
Collaboration: Partners seamlessly with engineers, marketers, and analysts to align tools, data, and operations around business outcomes.
Growth Mindset: Seeks new technical challenges and continually improves processes to enable innovation and reliability in messaging systems.
Total Compensation Total compensation is based on market rates and Launch Potato’s Levels Framework. Your package includes base salary, profit-sharing bonus, and competitive benefits. Future increases are based on company and personal performance.
Additional Launch Potato is a performance-driven company and an Equal Employment Opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, or other legally protected characteristics.
Location & Seniority
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Information Technology
Industries: Advertising Services
Want to accelerate your career? Apply now! Referrals increase your chances of interviewing at Launch Potato.
#J-18808-Ljbffr