R2 Global
We are seeking a Senior eCommerce Growth Manager. to lead strategy and execution across our direct-to-consumer (Shopify) channels. This role will own customer acquisition, retention, and lifetime value, managing paid media, lifecycle marketing, and CRO to deliver profitable growth.
Key Responsibilities
Own DTC P&L: manage budgets, forecasting, and performance optimization.
Lead paid social, search/Shopping, email/SMS, influencer/affiliate, and display campaigns.
Drive CRO and A/B testing (offers, audiences, creatives, landing pages) to improve CVR, CAC, ROAS, and LTV.
Oversee lifecycle programs (replenishment, win-back, loyalty) to boost repeat purchase.
Partner with Creative, eCommerce, and Brand teams to deliver high-performing campaigns and launches.
Manage and mentor a performance marketing team; oversee agency relationships.
Evolve the growth tech stack (tracking, attribution, automation, feeds) with a Shopify-centric lens.
Qualifications:
7+ years eCommerce/DTC growth experience; 2+ years leading teams.
Proven ownership of paid media, lifecycle, CRO, and influencer/affiliate programs.
Strong analytical mindset; fluent in CAC, ROAS, LTV, and cohort metrics.
Hands-on with Shopify ecosystem, GA4, attribution tools, and marketing automation.
Bachelors degree in Marketing, Business, or related; MBA a plus.
Offer:
Base salary up to $140K DOE.
Generous PTO + holidays on offer.
Retirement plans.
Health, vision, dental insurance.
Much more!