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R2 Global

Senior eCommerce Growth Manager

R2 Global, Burlington, Vermont, us, 05405

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We are seeking a Senior eCommerce Growth Manager. to lead strategy and execution across our direct-to-consumer (Shopify) channels. This role will own customer acquisition, retention, and lifetime value, managing paid media, lifecycle marketing, and CRO to deliver profitable growth. Key Responsibilities Own DTC P&L: manage budgets, forecasting, and performance optimization. Lead paid social, search/Shopping, email/SMS, influencer/affiliate, and display campaigns. Drive CRO and A/B testing (offers, audiences, creatives, landing pages) to improve CVR, CAC, ROAS, and LTV. Oversee lifecycle programs (replenishment, win-back, loyalty) to boost repeat purchase. Partner with Creative, eCommerce, and Brand teams to deliver high-performing campaigns and launches. Manage and mentor a performance marketing team; oversee agency relationships. Evolve the growth tech stack (tracking, attribution, automation, feeds) with a Shopify-centric lens. Qualifications: 7+ years eCommerce/DTC growth experience; 2+ years leading teams. Proven ownership of paid media, lifecycle, CRO, and influencer/affiliate programs. Strong analytical mindset; fluent in CAC, ROAS, LTV, and cohort metrics. Hands-on with Shopify ecosystem, GA4, attribution tools, and marketing automation. Bachelors degree in Marketing, Business, or related; MBA a plus. Offer: Base salary up to $140K DOE. Generous PTO + holidays on offer. Retirement plans. Health, vision, dental insurance. Much more!