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FTP Agency | Food Truck Promotions

Social Media & Content Strategist

FTP Agency | Food Truck Promotions, New York, New York, us, 10261

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Social Media & Content Strategist: Were seeking a

full-time Social Media & Content Strategist

to own and elevate our brand presence across social media platforms. This is a hybrid role combining strategic leadership with hands on content creation, ideal for someone who thrives at the intersection of creativity, organization, and digital storytelling. What Youll Do

Lead social media strategy

across platforms (Instagram, TikTok, LinkedIn, etc.), growing reach, engagement, and conversions. Capture, create, and edit content

for daily posts: including photos, short-form video, and behind the scenes moments. Organize and manage content production

locally (onsite activations, retail space, and events) while coordinating with freelance creators nationwide to source content from activations in multiple cities. Maintain a content calendar

that aligns with campaigns, partnerships, and brand moments. Leverage generative AI tools and editing software

(bonus if you already know them!) to create, polish, and scale content faster. Analyze performance data

and optimize content strategy to maximize ROI. Stay on top of cultural and social trends

to ensure our brand voice is relevant and impactful. What Were Looking For

24+ years of experience managing social media accounts and content creation for brands, agencies, or startups. Proven ability to

shoot and edit video/photo content

for social channels (mobile first mindset). Strong understanding of social first storytelling and platform-specific best practices. Organized and resourceful , with the ability to manage local content capture while coordinating with freelance teams across the country. Creative mindset with a willingness to experiment

always exploring new content capture techniques, formats, and trends to keep our channels fresh. Go-getter mentality:

Someone who thrives in a fast-paced, entrepreneurial environment and is willing to go above and beyond when projects demand it. We want a teammate who understands that at times the balance may lean heavier toward work, but who also sees that as an opportunity to grow and make a big impact. Bonus:

Knowledge of

generative AI tools, editing platforms, and creative automation workflows . A natural communicator who can keep brand voice consistent while bringing new ideas to the table. Why Join Us

Youll be part of a fast-growing, creative, and entrepreneurial team working at the cutting edge of experiential marketing, brand activations, and retail experiences. This is a high-visibility role where your work will directly shape how our audiences engage with us every day. ???? Location: New York City ???? Type: Full-time, salaried. $60k-$80k ? Perks: Health Insurance, Dental, Vision, flexible PTO, growth opportunities.