Lincoln Financial Services
Web Content Manager
This position will consult, analyze and deliver more complex assignments/projects for their assigned areas of responsibility. They will also act as a resource to applicable internal/external stakeholders. They develop and implement efficient and effective web content plans and/or strategies that result in measurable business goals and drive market awareness of Lincoln's products and/or services for their assigned areas of responsibility. Partners with internal stakeholders to maintain a consistent and compelling online presence, enhance site usability and performance, and develop and implement web content marketing approaches for their assigned area(s) of responsibility Creates and implements a comprehensive content plan that supports business and marketing goals and objectives and aligns with the company's brand in collaboration with internal stakeholders Writes, edits, proofreads, and updates website copy, and other content to be engaging, informative, and align with digital content best practices Directs and coordinates web content projects including but not limited to project planning, communications planning, managing changes to the project scope, and ensures that the project plan is accurate, updated, and reflective of authorized changes Oversees website content organization and navigational items and conducts regular content audits to keep information current and legally accurate Implements SEO to improve search engine rankings, attract targeted traffic, and ensure content is discoverable Develops and manages an editorial calendar to ensure timely and consistent content publication Monitors website traffic, user engagement, and other key metrics using analytics tools to identify areas for improvement Ensures that all website content reflects the brand's voice and messaging consistently across all channels Utilizes resources to ensure more complex web content is compliant with all applicable regulatory requirements and consistent with Lincoln editorial and branding standards Must-Haves: 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) (Minimum Required), 3 - 5+ Years Experience in Marketing, Communications, Journalism, English, or a related field that directly aligns with the job's responsibilities, At least 3 years of web content planning and creation that includes SEO principles such as one-page optimization and keyword research, and content performance measurement, Experience using digital experience platforms such as Adobe Experience Manager, Crownpeak, and Sitecore, Experience with Google Analytics to track and interpret content performance, Experience with SEO tools such as Semrush or Google Keyword Planner Nice-to-Haves: Experience with Oracle WebCenter Sites, Familiarity with paid advertising for content promotion, Experience optimizing landing pages and conversion rates to turn traffic into leads, Experience with A/B testing, Project management skills for handling multiple priorities and team coordination Travel Type: Regional Domestic, Travel Amount: 25% - 50%
This position will consult, analyze and deliver more complex assignments/projects for their assigned areas of responsibility. They will also act as a resource to applicable internal/external stakeholders. They develop and implement efficient and effective web content plans and/or strategies that result in measurable business goals and drive market awareness of Lincoln's products and/or services for their assigned areas of responsibility. Partners with internal stakeholders to maintain a consistent and compelling online presence, enhance site usability and performance, and develop and implement web content marketing approaches for their assigned area(s) of responsibility Creates and implements a comprehensive content plan that supports business and marketing goals and objectives and aligns with the company's brand in collaboration with internal stakeholders Writes, edits, proofreads, and updates website copy, and other content to be engaging, informative, and align with digital content best practices Directs and coordinates web content projects including but not limited to project planning, communications planning, managing changes to the project scope, and ensures that the project plan is accurate, updated, and reflective of authorized changes Oversees website content organization and navigational items and conducts regular content audits to keep information current and legally accurate Implements SEO to improve search engine rankings, attract targeted traffic, and ensure content is discoverable Develops and manages an editorial calendar to ensure timely and consistent content publication Monitors website traffic, user engagement, and other key metrics using analytics tools to identify areas for improvement Ensures that all website content reflects the brand's voice and messaging consistently across all channels Utilizes resources to ensure more complex web content is compliant with all applicable regulatory requirements and consistent with Lincoln editorial and branding standards Must-Haves: 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) (Minimum Required), 3 - 5+ Years Experience in Marketing, Communications, Journalism, English, or a related field that directly aligns with the job's responsibilities, At least 3 years of web content planning and creation that includes SEO principles such as one-page optimization and keyword research, and content performance measurement, Experience using digital experience platforms such as Adobe Experience Manager, Crownpeak, and Sitecore, Experience with Google Analytics to track and interpret content performance, Experience with SEO tools such as Semrush or Google Keyword Planner Nice-to-Haves: Experience with Oracle WebCenter Sites, Familiarity with paid advertising for content promotion, Experience optimizing landing pages and conversion rates to turn traffic into leads, Experience with A/B testing, Project management skills for handling multiple priorities and team coordination Travel Type: Regional Domestic, Travel Amount: 25% - 50%