Zylostar
We are a dynamic and growing company in the
financial services industry , specializing in
Forex trading . Our mission is to provide innovative trading solutions and top-tier client service. We are looking for a
Marketing Specialist
with a passion for finance, strong technical marketing skills, and expertise in digital strategies to drive engagement and brand growth. Requirements:
Bachelors degree in
Marketing, Business, or a related field . 5+ years
of marketing experience, preferably in
finance or Forex . Strong experience in
Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising . Proficiency in
SEO, SEM, Google Analytics, and marketing automation tools . Hands-on experience with
email marketing platforms and CRM integration . Ability to analyze
KPIs, ROI, and conversion rates
to optimize campaigns. Knowledge of
Forex markets and financial products
is highly desirable. Strong
technical knowledge
of marketing integrations, tracking pixels, and API-driven automation. Ability to work in a
fast-paced, data-driven environment
and manage multiple projects. Responsibilities:
Develop and implement
data-driven marketing strategies
to enhance brand awareness and customer engagement in the
Forex industry . Optimize and manage
paid media campaigns
(Google Ads, Facebook Ads, LinkedIn Ads, etc.), ensuring
ROI-driven performance . Track, analyze, and interpret
website traffic, conversion rates, and user behavior
using
Google Analytics, Google Tag Manager, and heatmaps . Conduct
A/B testing
on landing pages, email campaigns, and ad creatives to optimize performance. Content & Social Media Marketing: Create, manage, and optimize content across
social media platforms
(Facebook, Twitter, Instagram, LinkedIn, YouTube). Implement
SEO & SEM strategies
to improve organic reach and lead generation. Utilize
content marketing strategies
such as blog writing, infographics, and educational materials to attract and retain traders. Marketing Automation & CRM: Manage
email marketing campaigns , drip sequences, and automation workflows using tools like
HubSpot, Mailchimp, or Active Campaign . Set up and optimize
WhatsApp Business API and chatbot automation
for customer engagement. Integrate and manage
CRM systems
(Salesforce, Zoho, or HubSpot) for lead nurturing and segmentation. Analytics & Performance Tracking: Conduct
competitive analysis
and monitor industry trends to identify growth opportunities. Generate and present detailed
marketing reports
using
Google Data Studio, Power BI, or Tableau . Use
UTM parameters
and
tracking pixels
to measure campaign effectiveness and customer journeys. Skills
Experience with
Python, SQL, or Excel (for data analysis and automation) . Proficiency in
Google Tag Manager and event tracking implementation . Familiarity with
marketing AI tools (ChatGPT, Jasper, or MidJourney for content generation) . Strong graphic design skills using
Adobe Creative Suite, Figma, or Canva . What We Offer: Competitive
salary and benefits package . Opportunity for
career growth and professional development . A
collaborative and inclusive work environment . Exposure to
cutting-edge marketing technologies
in the financial industry. Get the Best Matched Jobs in your Email. Add Resume NOW! #J-18808-Ljbffr
financial services industry , specializing in
Forex trading . Our mission is to provide innovative trading solutions and top-tier client service. We are looking for a
Marketing Specialist
with a passion for finance, strong technical marketing skills, and expertise in digital strategies to drive engagement and brand growth. Requirements:
Bachelors degree in
Marketing, Business, or a related field . 5+ years
of marketing experience, preferably in
finance or Forex . Strong experience in
Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising . Proficiency in
SEO, SEM, Google Analytics, and marketing automation tools . Hands-on experience with
email marketing platforms and CRM integration . Ability to analyze
KPIs, ROI, and conversion rates
to optimize campaigns. Knowledge of
Forex markets and financial products
is highly desirable. Strong
technical knowledge
of marketing integrations, tracking pixels, and API-driven automation. Ability to work in a
fast-paced, data-driven environment
and manage multiple projects. Responsibilities:
Develop and implement
data-driven marketing strategies
to enhance brand awareness and customer engagement in the
Forex industry . Optimize and manage
paid media campaigns
(Google Ads, Facebook Ads, LinkedIn Ads, etc.), ensuring
ROI-driven performance . Track, analyze, and interpret
website traffic, conversion rates, and user behavior
using
Google Analytics, Google Tag Manager, and heatmaps . Conduct
A/B testing
on landing pages, email campaigns, and ad creatives to optimize performance. Content & Social Media Marketing: Create, manage, and optimize content across
social media platforms
(Facebook, Twitter, Instagram, LinkedIn, YouTube). Implement
SEO & SEM strategies
to improve organic reach and lead generation. Utilize
content marketing strategies
such as blog writing, infographics, and educational materials to attract and retain traders. Marketing Automation & CRM: Manage
email marketing campaigns , drip sequences, and automation workflows using tools like
HubSpot, Mailchimp, or Active Campaign . Set up and optimize
WhatsApp Business API and chatbot automation
for customer engagement. Integrate and manage
CRM systems
(Salesforce, Zoho, or HubSpot) for lead nurturing and segmentation. Analytics & Performance Tracking: Conduct
competitive analysis
and monitor industry trends to identify growth opportunities. Generate and present detailed
marketing reports
using
Google Data Studio, Power BI, or Tableau . Use
UTM parameters
and
tracking pixels
to measure campaign effectiveness and customer journeys. Skills
Experience with
Python, SQL, or Excel (for data analysis and automation) . Proficiency in
Google Tag Manager and event tracking implementation . Familiarity with
marketing AI tools (ChatGPT, Jasper, or MidJourney for content generation) . Strong graphic design skills using
Adobe Creative Suite, Figma, or Canva . What We Offer: Competitive
salary and benefits package . Opportunity for
career growth and professional development . A
collaborative and inclusive work environment . Exposure to
cutting-edge marketing technologies
in the financial industry. Get the Best Matched Jobs in your Email. Add Resume NOW! #J-18808-Ljbffr