Dezer Development is hiring: Marketing Manager in Orlando

Job Details

Job Location
Dezerland Park Orlando - Orlando, FL

Position Type
Full Time

Education Level
4 Year Degree

Job Shift
Any

Description

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Marketing Strategy & Execution: Develop, execute, and manage day-to-day marketing initiatives, ensuring all activities align with the brand's goals. Actively participate in brainstorming, planning, and executing campaigns that drive visibility and engagement.
2. Social Media Management: Oversee the Social Media Manager to develop and enhance social media strategies. Provide creative support through visual assets and campaign ideas to strengthen the overall social media presence.
3. Graphic Design & Photography: Work hands-on with design and photography projects, contributing creatively and guiding the Graphic Designer / Photographer to ensure cohesive, high-quality visual content.
4. Website & SEO Management: Regularly update and maintain the company's website, ensuring content is fresh, engaging, and optimized for search engines. Monitor SEO performance and make adjustments to improve visibility.
5. Campaign Management & Data Analysis: Lead the creation, execution, and monitoring of marketing campaigns, using real-time data analysis to optimize performance and achieve better results.
6. Brand Stewardship: Ensure that every piece of content, from visual assets to written copy, reflects the brand identity. Personally contribute to the development of creative concepts, ensuring the company's voice is consistently represented.
7. Offline Marketing: Plan and coordinate offline marketing efforts, such as print campaigns, local partnerships, and sponsorships, to complement the digital strategy.
8. Collaboration & Cross-Departmental Work: Work closely with the marketing, events, operations and F&B teams to ensure smooth, cohesive execution of marketing projects. Act as the go-to person for hands-on design, photography, and marketing needs.
9. Event Promotion: Assist in planning and promoting in-house events by creating marketing materials, managing promotional campaigns, and ensuring the event is well-represented on social media and other channels.
10. Budget Management: Take an active role in managing the marketing budget, making sure that resources are used efficiently. Track spending and ensure marketing efforts provide measurable returns.

Qualifications

JOB-RELATED QUALIFICATION STANDARDS

Education: Bachelor's degree in Marketing, Design, Communications, or a related field.

Experience: Minimum of 5 years on Marketing experience, preferably in the hospitality, tourism, or theme park industry, with at least 2 years in a managerial role.

Experience with managing SEO, website content, and digital analytics.

Skills:

• Hands-on experience in digital marketing, social media management, graphic design, and/or photography.
• Strong proficiency with design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong knowledge of the hospitality industry, market trends, and customer behavior.
• Excellent communication and interpersonal skills to build relationships with customers and partners.
• Skilled in creating original content for both digital and print marketing.
• Analytical mindset to assess marketing performance and make real-time decisions.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Budget management and financial acumen.
• Creative problem-solving abilities and an eye for detail.
• Leadership and team management abilities.
• Flexibility to work weekends, holidays, and events as needed.
• Travel may be required for event attendance or promotion.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.