Georgia Pacific is hiring: Channel Marketing Manager in Atlanta

Overview We are seeking a contribution motivated individual to join the Building Products Marketing team as the Channel Marketing Manager. This position will support full customer strategy including tradeshows, online content strategy & execution, retailer media and in-store efforts in Big Box retail and Distribution channels. The Channel Marketing Manager will collaborate closely with the marketing, product, and commercial sales teams to deliver a best-in-class experience for customers and preferred partners. What You Will Do Lead Direct Customer tradeshow strategy development and execution for select preferred partner tradeshows in alignment with business priorities Lead online content strategy and execution for all Big Box retailers and Distributors. Responsibilities include online product enhancement, UPC creation, maintenance and product onboarding to support strategic growth and provide superior customer experience Execute channel marketing campaigns to grow share and drive incremental revenue Lead reporting across Direct Customer tradeshows, online metrics, campaigns and competitor activity to align on KPIs and measures for return on marketing investments with stakeholders Collaborate with Distributors, Retailers, Sales and Marketing to develop and distribute marketing collateral, POP/POS, training presentations and promotional items Develop and own Retail and Direct Customer email content strategy and project management Support new product launches and in-store initiatives through partnership with Sales, Product Management and Retailer teams Who You Are (Basic Qualifications) Proven experience in marketing, sales or tradeshow strategy, planning, and execution Proven project management skills with the ability to manage multiple initiatives across channels and stakeholders Proven track record of working closely with sales teams to align marketing and growth strategies Willingness to travel up to 15% for tradeshows and customer events What Will Put You Ahead Proven experience in the construction or building products industry Experience with B2B marketing and support via large retail partners or distribution channels Experience leading tradeshow strategy and execution Experience developing metric based marketing campaigns and targets Experience with online syndication tools At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy. Hiring Philosophy All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here. Equal Opportunities Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr