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Varite

Social Media Buyer

Varite, San Francisco, California, United States, 94199

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Pay Rate: $56.33 - $59.85

This is a Hybris role. Preferred location is San Francisco, CA. Open to San Jose as well.

Description:

Hands-on social media buying role on client's in-house paid social media team. The ideal candidate is an experienced social media professional with 3-5 years of buying, campaign management, and optimization experience in Meta platforms (Facebook, Instagram) as a mandatory requirement. Proven expertise in Meta is essential. Additionally, experience in buying and campaign execution across Snap, TikTok, Reddit, and LinkedIn is strongly preferred. The candidate should be able to manage multiple campaigns concurrently, ensuring seamless coordination and execution across these platforms. The ideal candidate brings a deep understanding of social media buying concepts, best practices, and optimization strategies, with an ability to advise on campaign setup and creative direction tailored to each platform's strengths. Enjoys building cross-functional relationships and can collaborate effectively with internal stakeholders and external partners to deliver on marketing objectives. Duties:

Execute social media campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met Monitor campaign performance across multiple social platforms on an ongoing basis and ensure campaigns are meeting expectations nalyze campaign performance data and action on optimizations across multiple platform Skills:

Hands-on experience in multiple social buying platforms including Meta, Snap, Tiktok, Reddit and LinkedIn Expert buying and optimizing experience in Met Experience managing end-to-end social media planning and buying workflows-from discovery phase through post-mortem reporting Solid comprehension of social buying optimization concepts and ablility to communicate them clearly to non-technical audiences Broad understanding of the programmatic media and paid social landscape bility to analyze and draw meaningful and actionable insights from dat Excellent time management and multitasking skills with keen attention to detail Strong written and verbal communication skills.