Scribd
Join us at Scribd, Inc. as we seek a passionate
Senior Paid Search Marketing Manager
to be a part of our dynamic Performance Marketing team. At Scribd, our mission is to ignite human curiosity through the power of stories and knowledge. Join us in our journey to make information accessible, foster the exchange of ideas, and empower collective expertise through our innovative products: Everand, Scribd, and Slideshare. We cultivate a workplace culture where our employees thrive in authenticity and boldness. We value collaboration, adaptability, and a customer-first mentality in all that we do. Our flexible work benefit, Scribd Flex, allows employees to create a work style that suits their individual needs while emphasizing the importance of meaningful in-person interactions. Your Key Responsibilities: Oversee and enhance performance across Google Ads and other search platforms to foster growth driven by LTV. Lead experimental initiatives including bidding model assessments, campaign structure optimization, creative testing, and audience segmentation. Uncover new avenues for growth through account expansion, platform integration, and remaining attuned to the latest search industry trends. Proactively adapt to platform changes, embracing new features and beta testing opportunities as they arise. Regularly analyze performance data and clearly communicate insights, successes, and challenges. Collaborate closely with product development and engineering teams to create effective data tracks, LTV signaling pipelines, and adapt landing pages. Work alongside marketing and product teams to integrate Paid Search into the overall growth strategy of the company. Who You Are: At least 7 years of experience managing large-scale paid search campaigns, with a minimum of 3 years dedicated to subscription or D2C products. A proven record of successfully scaling advertising spend while enhancing LTV:CAC ratios. Strong background in conversion optimization, targeted audience strategies, and creative testing practices. Experience with various attribution models and incrementality testing; understanding the synergy between SEM and SEO. Expertise in budget management and forecasting. Fluency in advanced Excel, with knowledge of Looker as an added advantage. Thorough understanding of automated bidding strategies with practical experience in optimizing CPA or ROAS objectives. Preferred Qualifications: Experience within the marketing realm of subscription products or digital content services. Knowledge of mobile app marketing and app store optimization. Familiarity with tools like Google Tag Manager, Looker, or Appsflyer is a plus. Benefits at Scribd, Inc.: Comprehensive healthcare insurance (Medical/Dental/Vision) fully covered for employees. 12 weeks of paid parental leave. Short-term and long-term disability plans. Retirement savings plan with company matching. Onboarding stipend for home office essentials. Learning and development allowances and opportunities. Annual wellness stipend covering expenses like WiFi. Mental health resources and support. Complimentary subscription to Scribd's suite of products. Referral bonuses and a book benefit. Access to company-wide events and team engagement initiatives. Generous vacation and personal days, including flexible sick time, volunteer days, and company-wide holidays. Opportunities to participate in diverse employee resource programs fostering an inclusive workplace. Access to cutting-edge AI tools to enhance productivity and innovation. We invite individuals from all backgrounds to apply, valuing diversity in perspectives and experiences as foundational to our best ideas. Join us in creating something meaningful!
Senior Paid Search Marketing Manager
to be a part of our dynamic Performance Marketing team. At Scribd, our mission is to ignite human curiosity through the power of stories and knowledge. Join us in our journey to make information accessible, foster the exchange of ideas, and empower collective expertise through our innovative products: Everand, Scribd, and Slideshare. We cultivate a workplace culture where our employees thrive in authenticity and boldness. We value collaboration, adaptability, and a customer-first mentality in all that we do. Our flexible work benefit, Scribd Flex, allows employees to create a work style that suits their individual needs while emphasizing the importance of meaningful in-person interactions. Your Key Responsibilities: Oversee and enhance performance across Google Ads and other search platforms to foster growth driven by LTV. Lead experimental initiatives including bidding model assessments, campaign structure optimization, creative testing, and audience segmentation. Uncover new avenues for growth through account expansion, platform integration, and remaining attuned to the latest search industry trends. Proactively adapt to platform changes, embracing new features and beta testing opportunities as they arise. Regularly analyze performance data and clearly communicate insights, successes, and challenges. Collaborate closely with product development and engineering teams to create effective data tracks, LTV signaling pipelines, and adapt landing pages. Work alongside marketing and product teams to integrate Paid Search into the overall growth strategy of the company. Who You Are: At least 7 years of experience managing large-scale paid search campaigns, with a minimum of 3 years dedicated to subscription or D2C products. A proven record of successfully scaling advertising spend while enhancing LTV:CAC ratios. Strong background in conversion optimization, targeted audience strategies, and creative testing practices. Experience with various attribution models and incrementality testing; understanding the synergy between SEM and SEO. Expertise in budget management and forecasting. Fluency in advanced Excel, with knowledge of Looker as an added advantage. Thorough understanding of automated bidding strategies with practical experience in optimizing CPA or ROAS objectives. Preferred Qualifications: Experience within the marketing realm of subscription products or digital content services. Knowledge of mobile app marketing and app store optimization. Familiarity with tools like Google Tag Manager, Looker, or Appsflyer is a plus. Benefits at Scribd, Inc.: Comprehensive healthcare insurance (Medical/Dental/Vision) fully covered for employees. 12 weeks of paid parental leave. Short-term and long-term disability plans. Retirement savings plan with company matching. Onboarding stipend for home office essentials. Learning and development allowances and opportunities. Annual wellness stipend covering expenses like WiFi. Mental health resources and support. Complimentary subscription to Scribd's suite of products. Referral bonuses and a book benefit. Access to company-wide events and team engagement initiatives. Generous vacation and personal days, including flexible sick time, volunteer days, and company-wide holidays. Opportunities to participate in diverse employee resource programs fostering an inclusive workplace. Access to cutting-edge AI tools to enhance productivity and innovation. We invite individuals from all backgrounds to apply, valuing diversity in perspectives and experiences as foundational to our best ideas. Join us in creating something meaningful!