Vice President of Marketing

About Jones Road Jones Road Beauty was founded by makeup artist Bobbi Brown on the philosophy that the world doesn’t need more beauty products. It needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone—and that are as simple to use as they are to master. Jones Road is a lifetime of beauty knowledge, distilled. About The Role We’re looking for a strategic, well-rounded Vice President of Marketing to lead the day-to-day execution and cross-functional alignment of marketing at Jones Road. This role will oversee brand marketing, go-to-market execution, influencer and partnership strategy, creative development, marketing operations, and campaign planning. The ideal candidate is a strategic and collaborative marketing leader with a strong background in brand and marketing strategy, influencer and creator marketing, partnerships, and go-to-market execution. This role is responsible for helping us reach new audiences, scale our creator and partnership programs, and drive consistent, high-impact product launches. It’s a highly cross-functional leadership role that will shape how Jones Road shows up in the world and help drive our next phase of growth. Key Responsibilities: Lead the execution of the marketing calendar across product launches, evergreen campaigns, influencer moments, and key brand milestones Build integrated campaign strategies across teams and channels—owned, earned, and paid Partner cross-functionally with Growth, Product, Retail, and CX to align on goals, messaging, and deliverables Ensure consistency and clarity across all marketing touchpoints Go-To-Market Strategy Own launch strategy and execution for all new products, kits, and collaborations Build repeatable GTM processes in partnership with Product, Ops, and Creative Ensure launches are high-impact, on time, and well supported by all marketing functions Partner closely with Growth team to ensure alignment on messaging, assets, and channel rollout Influencer & Creator Marketing Set the vision and strategy for influencer and creator marketing Lead execution across organic seeding, paid partnerships, whitelisting, and affiliate Collaborate with Growth to amplify creator content in paid and performance media- Build and manage a high-performing Influencer team and hire key talent Campaign & Creative Development Partner with Creative Director to concept and execute 360 campaigns and key brand moments Own marketing briefs and cross-functional kickoffs with Creative, Brand, and Growth Guide asset development across platforms and formats—from email to Meta to retail Ensure creative output is high quality, on brand, and strategically sound Marketing Operations & Team Leadership Manage and mentor team leads across Brand, Creative, Influencer, and Marketing Ops Drive clarity, accountability, and focus across all marketing functions Establish process and team structure to support scaling execution Own team-wide planning and delivery against calendar and company goals What You’ll Bring 10 years in marketing with at least 3 years in a senior leadership role Experience in beauty or consumer brands preferred Strong background in product marketing, creative development, and campaign planning Proven success in influencer and creator marketing strategy Excellent cross-functional communication and team leadership skills Experience managing complex calendars and high-volume execution Located in or able to commute to Montclair, NJ office 3 days/week (M/T/Th) Jones Road Beauty is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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