Wing Assistant
About
Us
Wing Assistant is one of the world's largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team
Ov
er
view
Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate: own our multi-channel paid engine-profitably scale high-intent demand across
Google Ads, Microsoft/Bing Ads, and Meta , while expanding into/experimenting with
Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on
pipeline & CAC .
What you'll own
1) Paid Ad Platforms:
-
Build a quarterly
channel mix & budget plan
tied to CAC, payback, and pipeline targets; stage tests for new networks.
- Google Ads & Bing:
Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization.
- Meta:
Conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
- All other
paid ads, including testing, optimization, and scaling
2)
Measurement & Optimization:
-
Own
tracking & data hygiene
with GTM/GA4 + offline conversions to CRM (Deal Created/Won).
-
Daily optimization on
CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe ; use
incrementality tests
(geo/cellular holdouts where applicable).
-
Build
dashboards
(StatCounter/Sheets/BigQuery) and weekly "what moved/what's next" stand-ups.
3) Creative & Landing Experiences
-
Brief and QA
ad creative
(copy/static/video) and
landing experiences
with Design, Copy, and CRO; ensure
ad-to-landing relevance
to lift Quality Score and conversion.
-
Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.
4) Lead Quality & Sales Sync
-
Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement/attribution).
What success looks like (6-12 months)
- ~2x increase of
Deals created from paid
at flat or improved CAC.
- Quality lift:
+10-20% improvement in
Lead to Deal
rate from paid via targeting, messaging, and landing alignment.
- Scaled testing system:
4-8 meaningful experiments/month; winner rollout playbooks.
- Channel expansion:
At least 1-2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline.
Day-to-day responsibilities
- Own budgets, pacing, and bids; refine match types, negatives, and audience overlays.
- Build and refresh
keyword portfolios , RSA assets, and custom intent/lookalike audiences.
- Design & read experiments: creative angles, offers, headlines, hooks; landing variants with CRO.
- Maintain and improve conversion tracking (web & offline).
- Study and publish weekly reports with
insights, actions, and expected impact .
Requirements
-
5-8+ years
running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).
- Deep expertise in
Google Ads
(Search/PMax) and
Bing ; strong practitioner on
Meta .
- Proven record of turning paid traffic into
pipeline & revenue , not just MQLs.
- Comfortable with
data : queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies).
- Hands-on with
GTM/GA4 , offline conversion uploads, HubSpot/Salesforce (or similar).
- Data-driven mindset, results-oriented, and able to meet high expectations
- Strong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO.
- Excellent prioritization, communication, and ownership in our fast-moving environment.
Nice to have
- Experience with
Taboola/Outbrain ,
MNTN/CTV ,
Reddit , and programmatic pilots.
- Basic SQL or BigQuery; script/Rule automation; budget pacing tools.
- Experience running
incrementality/geo holdout tests .
KPIs you'll be measured on
-
Deals created from paid
&
pipeline $
(primary)
- Blended CAC
/
CPA per Deal
- Lead-Deal
and
Deal-Won
rates by channel/campaign
- Non-brand share
of pipeline;
Quality Score
&
CPL
for top ad groups
- Testing velocity
and % of tests that ship to 100%
Your first 30/60/90
-
30 days:
Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the
Quarterly Test Plan .
- 60 days:
Restructure top campaigns (brand/non-brand, exact/phrase, PMax guardrails). Launch 2-3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales.
- 90 days:
Scale winners; expand 1-2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC/payback.
$100,001 - $150,000 a year
- Competitive salary
- Performance-based bonuses
- Software for Upskilling & Productivity
- Remote-first culture
- Work from anywhere in the world
- Paid Time Off
- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.
Us
Wing Assistant is one of the world's largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team
Ov
er
view
Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate: own our multi-channel paid engine-profitably scale high-intent demand across
Google Ads, Microsoft/Bing Ads, and Meta , while expanding into/experimenting with
Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on
pipeline & CAC .
What you'll own
1) Paid Ad Platforms:
-
Build a quarterly
channel mix & budget plan
tied to CAC, payback, and pipeline targets; stage tests for new networks.
- Google Ads & Bing:
Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization.
- Meta:
Conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
- All other
paid ads, including testing, optimization, and scaling
2)
Measurement & Optimization:
-
Own
tracking & data hygiene
with GTM/GA4 + offline conversions to CRM (Deal Created/Won).
-
Daily optimization on
CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe ; use
incrementality tests
(geo/cellular holdouts where applicable).
-
Build
dashboards
(StatCounter/Sheets/BigQuery) and weekly "what moved/what's next" stand-ups.
3) Creative & Landing Experiences
-
Brief and QA
ad creative
(copy/static/video) and
landing experiences
with Design, Copy, and CRO; ensure
ad-to-landing relevance
to lift Quality Score and conversion.
-
Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.
4) Lead Quality & Sales Sync
-
Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement/attribution).
What success looks like (6-12 months)
- ~2x increase of
Deals created from paid
at flat or improved CAC.
- Quality lift:
+10-20% improvement in
Lead to Deal
rate from paid via targeting, messaging, and landing alignment.
- Scaled testing system:
4-8 meaningful experiments/month; winner rollout playbooks.
- Channel expansion:
At least 1-2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline.
Day-to-day responsibilities
- Own budgets, pacing, and bids; refine match types, negatives, and audience overlays.
- Build and refresh
keyword portfolios , RSA assets, and custom intent/lookalike audiences.
- Design & read experiments: creative angles, offers, headlines, hooks; landing variants with CRO.
- Maintain and improve conversion tracking (web & offline).
- Study and publish weekly reports with
insights, actions, and expected impact .
Requirements
-
5-8+ years
running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).
- Deep expertise in
Google Ads
(Search/PMax) and
Bing ; strong practitioner on
Meta .
- Proven record of turning paid traffic into
pipeline & revenue , not just MQLs.
- Comfortable with
data : queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies).
- Hands-on with
GTM/GA4 , offline conversion uploads, HubSpot/Salesforce (or similar).
- Data-driven mindset, results-oriented, and able to meet high expectations
- Strong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO.
- Excellent prioritization, communication, and ownership in our fast-moving environment.
Nice to have
- Experience with
Taboola/Outbrain ,
MNTN/CTV ,
Reddit , and programmatic pilots.
- Basic SQL or BigQuery; script/Rule automation; budget pacing tools.
- Experience running
incrementality/geo holdout tests .
KPIs you'll be measured on
-
Deals created from paid
&
pipeline $
(primary)
- Blended CAC
/
CPA per Deal
- Lead-Deal
and
Deal-Won
rates by channel/campaign
- Non-brand share
of pipeline;
Quality Score
&
CPL
for top ad groups
- Testing velocity
and % of tests that ship to 100%
Your first 30/60/90
-
30 days:
Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the
Quarterly Test Plan .
- 60 days:
Restructure top campaigns (brand/non-brand, exact/phrase, PMax guardrails). Launch 2-3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales.
- 90 days:
Scale winners; expand 1-2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC/payback.
$100,001 - $150,000 a year
- Competitive salary
- Performance-based bonuses
- Software for Upskilling & Productivity
- Remote-first culture
- Work from anywhere in the world
- Paid Time Off
- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.