Integrated Marketing Specialist

Integrated Marketing Specialist Pet Supplies Plus is excited to invite a passionate and driven Integrated Marketing Specialist to enhance our Marketing team. In this dynamic role, you will actively contribute to the evolution of our omnichannel marketing strategy by executing online, offline, and in-store experiences designed to build strong relationships with our Neighbors, Team Members, Pet Partners, and Franchisees. You will collaborate effectively across departments, including marketing, merchandising, store operations, and external partners, to ensure cohesive and impactful marketing efforts. Reporting to the Senior Integrated Marketing Manager, your focus will be on empowering our stores through innovative cross-channel marketing strategies and engaging campaign creation. You will also assist with channel management and daily marketing operations. This position is perfect for an individual with retail, startup, franchise, or agency experience who thrives in a fast-paced environment and is passionate about customer engagement and brand storytelling. Key Responsibilities: Create and optimize marketing campaigns across email, SMS, and automated customer journeys to boost retention and loyalty. Develop, execute, and manage integrated marketing campaigns spanning digital, social media, direct mail, in-store signage, and paid advertising to drive customer engagement and sales. Ensure smooth coordination between online and offline touchpoints, crafting a unified customer journey. Lead cross-functional collaboration among creative teams, merchandising, store operations, external agencies, and franchisees to align marketing strategies. Work closely with franchisees and field teams to design localized marketing campaigns that effectively drive traffic and sales. Utilize data-driven customer segmentation and personalization strategies to enhance marketing effectiveness. Maintain comprehensive project documentation, streamline processes, and implement operational efficiencies for successful campaign execution. Identify challenges and devise strategic solutions to keep campaigns on track and meet goals. Demonstrate agility in managing multiple campaigns and priorities in a fast-paced environment with a strong commitment to achieving results. Apply customer service and customer success principles to marketing strategies to ensure an engaging experience for our Neighbors. Stay up-to-date on retail trends, franchise marketing strategies, and omnichannel best practices, contributing innovative ideas for marketing campaigns. Qualifications: 5+ years of experience in crafting and executing marketing campaigns, particularly in retail, franchise, startup, agency, or multi-location settings. A bachelor’s degree in marketing, communications, business, or a related field. Strong knowledge of omnichannel marketing, customer journey strategies, and campaign execution. Demonstrated success in developing and managing cross-channel marketing campaigns from conception through execution. Proficiency in Salesforce Marketing Cloud, including Journey Builder for email/SMS marketing and automation. Strong project management and organizational skills, adept at juggling multiple campaigns and deadlines efficiently. Ability to analyze performance data, extract insights, and make informed marketing recommendations. Experience collaborating with merchandising, store operations, and external agencies for aligned marketing efforts. Excellent communication and collaboration skills for effective cross-functional teamwork with internal teams and franchisees. Pet Supplies Plus is committed to making it easier for pet owners to access the best products for their animals. With over 750 locations across 44 states, our stores are designed for easy navigation of a vast assortment of natural foods, hard goods, and pet services. Our friendly and knowledgeable staff take the time to recognize each pet and pet owner, providing delightful store experiences that highlight the joy of pet ownership. We are proud to be ranked No. 21 in Entrepreneur Magazine's 2024 Franchise 500 list and recognized as the Top Full-Service Pet Supplies Franchise for our financial strength, stability, growth rate, and system size. EOE STATEMENT We provide equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment.