Naviga
About Our Client
Our client is a leading provider of innovative Industrial IoT (Internet of Things) solutions for the manufacturing sector. Their platform uses advanced sensors and machine learning to help factory owners and plant managers optimize production lines, predict equipment failures, and increase overall operational efficiency. By providing real-time data and actionable insights, they empower businesses to increase profitability and stay competitive in a rapidly evolving digital market.The Opportunity
Our client is looking for a driven and results-oriented Marketing Communications Manager to lead a team of marketing professionals and accelerate growth across a key territory. This pivotal role is focused on executing marketing strategies, managing key manufacturing accounts, and mentoring a team to exceed marketing targets. You will be responsible for driving market share, building strong relationships with distributors and partners, and ensuring the successful launch of new products.You will be instrumental in expanding the company's market footprint, optimizing marketing performance, and fostering a culture of excellence within your team. This is an exciting opportunity for a hands-on leader who thrives on building and coaching a marketing team and wants to make a direct impact on the company's bottom line in a dynamic and highly visible role.
What You Will Do
- Develop and execute a comprehensive regional marketing strategy to achieve ambitious growth targets and expand market leadership.
- Lead and mentor a team of marketing representatives, providing coaching, training, and performance management.
- Manage and grow relationships with key manufacturing accounts, including major plants and industrial facilities.
- Drive the entire marketing cycle, from pipeline management to negotiation and closing.
- Identify new market opportunities and strategic partnerships to diversify revenue streams.
- Collaborate with marketing and product teams to align marketing goals with promotional activities and product launches.
- Utilize data and analytics to forecast marketing, measure team performance, and optimize marketing effectiveness.
Who You Are
- A Strategic Leader: You have a proven ability to develop and execute multi-year marketing strategies that drive significant top-line growth. You think holistically about the industrial landscape and how different channels can align to create a seamless experience.
- A Team Builder: You are skilled at recruiting, developing, and inspiring high-performing teams. You lead by example and empower your direct reports to achieve their full potential.
- Results-Oriented: You have a verifiable track record of exceeding marketing targets in a competitive B2B environment, with a strong focus on both new account acquisition and client expansion.