HealthCare Recruiters International
HealthCare Recruiters International is hiring: Sr. Digital Marketing Manager - M
HealthCare Recruiters International, Hayward, CA, US
Senior Digital Marketing Manager for a successful surgical robotics company in the Bay Area.
The Opportunity
Looking for a Senior Digital Marketing Manager to build and scale a digital marketing ecosystem. As a key architect of our digital presence, you’ll lead the charge in designing and executing data-driven strategies that engage surgeons, hospital executives, staff, patients, and partners. This is your chance to create a best-in-class function that drives awareness, adoption, and advocacy.
What you’ll do:
- Develop and execute digital marketing strategies across SEO/SEM, paid social, email, display, and web optimization
- Build targeted campaigns for key audiences, leveraging marketing automation to personalize journeys
- Define KPIs, lead analytics, and optimize campaigns through A/B testing and data insights
- Manage integrated, multi-channel campaigns aligned with commercial and product goals
- Lead SEO/SEM initiatives to boost search performance and ROI on paid campaigns
- Partner cross-functionally with Marketing, Commercial, and Product teams to align strategies
What we’re looking for:
- Bachelor’s degree in marketing, business, or related field
- 5–7+ years of digital marketing experience (medical device, healthcare, or tech preferred)
- Proven success building and scaling digital strategies that drive measurable results
- Strong expertise in SEO/SEM, paid social, email marketing, and website optimization
- Proficiency with Google Analytics, CRM (Salesforce/HubSpot), and marketing automation tools
- Excellent analytical, communication, and collaboration skills