Intuit
Manager 3, Marketing- Field Marketing (Experiential & Local)
Intuit, Mountain View, California, us, 94039
Overview
Intuit’s Consumer Group (CG), a team serving the needs of over 40+ million US consumers to file their annual tax returns, is looking for a Group Marketing Manager to develop a unified GTM strategy for experiential and grassroots campaigns for TurboTax local activation strategy. This role will focus on developing and executing local marketing campaigns to promote TurboTax's new 500+ retail store presence delivering on the overall local marketing team strategy and fiscal year forecast targets. The Group Marketing Manager will oversee the strategy planning, execution, and evaluation of marketing initiatives aimed at increasing in-person engagement at our locations.
What you’ll bring
10+ years experience in a strategic leadership role in local channel marketing or agency/consulting. Focus on Experiential and Grassroots Strategist. Must have experience leading brands with high impact results
Bachelor's degree in Marketing or a related field
Proven success in planning and executing local events that drive foot traffic
Demonstrated ability to effectively engage media agencies and collaborate with cross-functional teams to develop strategic plans and insights
Strong understanding of hyperlocal digital marketing tools and offline promotional tactics
Exceptional project management and organizational skills
Ability to work collaboratively with internal teams and external partners
“Test & Learn” mindset with a track record of innovation. Ability to translate customer insights into marketing activities that achieve tangible results
Strong prioritization and organization skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly matrixed, distributed and fast-moving environment
Excellent communication and interpersonal skills
Flexibility to work evenings or weekends for events as required
Familiarity with CRM platforms, foot traffic analytics tools, and social media ad managers
Travel for industry networking, media, conferences, and related events
BA / BS degree required. Equivalent work experience considered
Hybrid Role: 3 days in office / week
How you will lead
Drive TurboTax local experiential and grassroots experiences to drive foot traffic to our key local stores
Lead Field Marketing Strategy: Set the vision, roadmap and priorities for Field Marketing—focusing on programs that drive growth, engagement and long-term value for TurboTax
Lead AOR and Field Marketing Team: Manage and support the Field Marketing AOR in developing strategic media plans & Go-to-Market Campaign Planning. Leverage consumer/market insights and media trends to develop hypothesis-driven strategies and GTM tactics to deliver on business objectives
Drive cross-functional collaboration: Closely partner with Business and Channel leads to ensure integrated strategy across teams and alignment in the overall strategy
Analysis & optimization: Monitor and track business results, report insights to senior leadership, provide media recommendations/actions, and capture learnings for mid and end of season reporting
Competitive/Market analysis: Track local creative messaging and media activity, draw implications for business strategy, and establish contingency and action plans
Budget management/forecasting: Partner with analytics and finance to support performance forecasting and results attribution
Lead with innovation: Stay ahead of trends, platforms and community behaviors. Identify new opportunities to drive cultural relevance and differentiate TurboTax
Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach.
Compensation and Location Base pay range: Bay Area California 213,500 - 298,000; Southern California 203,500 - 275,500
Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with applicable plans and programs. See more about our compensation and benefits at Intuit: Careers | Benefits.
Location notes Bay Area California; Southern California
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
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What you’ll bring
10+ years experience in a strategic leadership role in local channel marketing or agency/consulting. Focus on Experiential and Grassroots Strategist. Must have experience leading brands with high impact results
Bachelor's degree in Marketing or a related field
Proven success in planning and executing local events that drive foot traffic
Demonstrated ability to effectively engage media agencies and collaborate with cross-functional teams to develop strategic plans and insights
Strong understanding of hyperlocal digital marketing tools and offline promotional tactics
Exceptional project management and organizational skills
Ability to work collaboratively with internal teams and external partners
“Test & Learn” mindset with a track record of innovation. Ability to translate customer insights into marketing activities that achieve tangible results
Strong prioritization and organization skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly matrixed, distributed and fast-moving environment
Excellent communication and interpersonal skills
Flexibility to work evenings or weekends for events as required
Familiarity with CRM platforms, foot traffic analytics tools, and social media ad managers
Travel for industry networking, media, conferences, and related events
BA / BS degree required. Equivalent work experience considered
Hybrid Role: 3 days in office / week
How you will lead
Drive TurboTax local experiential and grassroots experiences to drive foot traffic to our key local stores
Lead Field Marketing Strategy: Set the vision, roadmap and priorities for Field Marketing—focusing on programs that drive growth, engagement and long-term value for TurboTax
Lead AOR and Field Marketing Team: Manage and support the Field Marketing AOR in developing strategic media plans & Go-to-Market Campaign Planning. Leverage consumer/market insights and media trends to develop hypothesis-driven strategies and GTM tactics to deliver on business objectives
Drive cross-functional collaboration: Closely partner with Business and Channel leads to ensure integrated strategy across teams and alignment in the overall strategy
Analysis & optimization: Monitor and track business results, report insights to senior leadership, provide media recommendations/actions, and capture learnings for mid and end of season reporting
Competitive/Market analysis: Track local creative messaging and media activity, draw implications for business strategy, and establish contingency and action plans
Budget management/forecasting: Partner with analytics and finance to support performance forecasting and results attribution
Lead with innovation: Stay ahead of trends, platforms and community behaviors. Identify new opportunities to drive cultural relevance and differentiate TurboTax
Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach.
Compensation and Location Base pay range: Bay Area California 213,500 - 298,000; Southern California 203,500 - 275,500
Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with applicable plans and programs. See more about our compensation and benefits at Intuit: Careers | Benefits.
Location notes Bay Area California; Southern California
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
#J-18808-Ljbffr