FIFA World Cup 2026™ - Canada, Mexico and the United States
Manager, Marketing & Promotions, FIFA World Cup 2026 - Seattle, WA
FIFA World Cup 2026™ - Canada, Mexico and the United States, Seattle, Washington, us, 98127
Overview
Manager, Marketing & Promotions, FIFA World Cup 2026 – Seattle, WA At FIFA26, our vision is to unite the world through the greatest sporting event of all time. The FIFA World Cup 26 will feature 48 teams and be hosted by Canada, Mexico and the USA. This format will redefine excellence and create opportunities for greater participation and engagement among fans and players worldwide. This role is part of the FIFA26 Commercial Operations team and works closely with the FIFA Miami team and other partners to plan and deliver the World Cup 2026 marketing and promotional activities. Department:
Commercial & Marketing Location:
Seattle Employment Type:
Fixed Term – Full Time Responsibilities
Be comfortable working in a high-intensity environment and manage a large volume and variety of projects to support the execution of the World Cup scale program. Manage day-to-day expectations of all teams and partners; make critical decisions to set first-class marketing execution standards. Create and implement marketing plans, including advertising campaigns, promotional activations, and digital strategies to reach target audiences in the local market. Engage with local creative ideas for ticket sales, event attendance, and social activations; foster local collaborations and stay on trend with promotional opportunities. Monitor progress and deadlines for all marketing projects aligned to milestones. Execute activations for milestone campaigns (Official Mascot, Trophy Tour, event collaborations, Official World Cup Poster, FIFA Fan Festival, promotions, retail items, partner integrations) to boost brand awareness and engagement. Manage budget and expenses; ensure assets and media are cost-effective and brand-consistent. Coordinate with internal teams (marketing, brand, creative, host cities, fan ethos, communications, event marketing, strategy, and commercial) and external partners to align marketing efforts and maintain brand consistency. Handle logistics such as tour bookings, vendor coordination, printers, agencies, and on-site setups for events and activations around FIFA World Cup 2026. Proactively communicate with external agencies and maintain notes, recaps, and meeting schedules. Collaborate with media outlets to ensure timely and accurate placement of advertisements. Compile and present reports to senior management on campaign performance, ROI, and recommendations for improvement. Qualifications & Attributes
Education & Qualifications Bachelor’s degree or equivalent higher education Work Experience Minimum 5 years of experience in a similar role Experience in marketing, event, and project management with the ability to coordinate large events Strong client management skills and ability to multitask in a fast-paced environment Excellent communication and organization skills Experience in promotions, event activations, and entertainment Agency or sport environments are advantageous Experience working in organizations with international offices/staff High-level management experience Languages Fluent in English. Spanish and French are a bonus. Technology Proficient in project management tools (Excel, Word, PowerPoint, Visio & Project, Teams, Monday.com, planning software, Outlook, scheduling, and online collaboration tools). Benefits Additionally, FIFA 26 offers a competitive benefits package, including medical, dental, vision, disability insurance, life insurance, and a 401k retirement plan. Notes
The FIFA World Cup 26 will be hosted by Canada, Mexico, and the United States and feature 48 teams. This is a fixed-term, full-time role based in Seattle, reporting to the Director, Brand & Marketing.
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Manager, Marketing & Promotions, FIFA World Cup 2026 – Seattle, WA At FIFA26, our vision is to unite the world through the greatest sporting event of all time. The FIFA World Cup 26 will feature 48 teams and be hosted by Canada, Mexico and the USA. This format will redefine excellence and create opportunities for greater participation and engagement among fans and players worldwide. This role is part of the FIFA26 Commercial Operations team and works closely with the FIFA Miami team and other partners to plan and deliver the World Cup 2026 marketing and promotional activities. Department:
Commercial & Marketing Location:
Seattle Employment Type:
Fixed Term – Full Time Responsibilities
Be comfortable working in a high-intensity environment and manage a large volume and variety of projects to support the execution of the World Cup scale program. Manage day-to-day expectations of all teams and partners; make critical decisions to set first-class marketing execution standards. Create and implement marketing plans, including advertising campaigns, promotional activations, and digital strategies to reach target audiences in the local market. Engage with local creative ideas for ticket sales, event attendance, and social activations; foster local collaborations and stay on trend with promotional opportunities. Monitor progress and deadlines for all marketing projects aligned to milestones. Execute activations for milestone campaigns (Official Mascot, Trophy Tour, event collaborations, Official World Cup Poster, FIFA Fan Festival, promotions, retail items, partner integrations) to boost brand awareness and engagement. Manage budget and expenses; ensure assets and media are cost-effective and brand-consistent. Coordinate with internal teams (marketing, brand, creative, host cities, fan ethos, communications, event marketing, strategy, and commercial) and external partners to align marketing efforts and maintain brand consistency. Handle logistics such as tour bookings, vendor coordination, printers, agencies, and on-site setups for events and activations around FIFA World Cup 2026. Proactively communicate with external agencies and maintain notes, recaps, and meeting schedules. Collaborate with media outlets to ensure timely and accurate placement of advertisements. Compile and present reports to senior management on campaign performance, ROI, and recommendations for improvement. Qualifications & Attributes
Education & Qualifications Bachelor’s degree or equivalent higher education Work Experience Minimum 5 years of experience in a similar role Experience in marketing, event, and project management with the ability to coordinate large events Strong client management skills and ability to multitask in a fast-paced environment Excellent communication and organization skills Experience in promotions, event activations, and entertainment Agency or sport environments are advantageous Experience working in organizations with international offices/staff High-level management experience Languages Fluent in English. Spanish and French are a bonus. Technology Proficient in project management tools (Excel, Word, PowerPoint, Visio & Project, Teams, Monday.com, planning software, Outlook, scheduling, and online collaboration tools). Benefits Additionally, FIFA 26 offers a competitive benefits package, including medical, dental, vision, disability insurance, life insurance, and a 401k retirement plan. Notes
The FIFA World Cup 26 will be hosted by Canada, Mexico, and the United States and feature 48 teams. This is a fixed-term, full-time role based in Seattle, reporting to the Director, Brand & Marketing.
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