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Marketbridge

Data Scientist - Marketing Analytics

Marketbridge, Washington, District of Columbia, us, 20022

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Overview

Data Scientist - Marketing Analytics role at Marketbridge. Marketbridge is a growth consulting and marketing firm dedicated to helping modern leaders accelerate performance with no signal loss from strategy through execution. We combine management consultancy with marketing agency expertise, backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. We are looking for a Data Scientist to support program strategy and execution to help clients improve their marketing and sales outcomes. You will be part of a project team and play a key role in helping clients measure marketing effectiveness and optimize marketing mix to drive results. You will work with clients to solve pressing problems, leveraging quantitative analysis, model development, and market research. Responsibilities

Model Development:

Investigate, suggest, and implement new model builds including Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA). Project and Client Management:

Communicate with clients regarding data outputs, create technical slides for project deliverables, and flag roadblocks that may impede on-time delivery. Internal Collaboration:

Participate in brainstorms and troubleshooting, partner with Lead Data Scientist and Project Manager to outline modeling approach and data sources, and support and mentor junior Analysts. Qualifications

This position is for those with significant analytics experience who are looking for an opportunity to use data, research, and best practices to help improve clients’ sales and marketing strategies while increasing responsibility and autonomy over their workstreams. We are looking for someone who: Has 2+ years of experience in data-driven consulting, market research, and data science Has a background in highly quantitative hard sciences (advanced math, computer science, or economics) or highly quantitative social sciences Is comfortable using big or small data environments to answer questions and then develop an overall story about what the analysis means Can integrate stimulus, response, and control data from a variety of sources including agencies, internal systems, and technology platforms Has experience in econometric techniques, including panel data, ridge regression, and multiple functional forms as well as machine learning techniques Demonstrates strong coding skills in R and/or Python, including data munging Is adept at creating reproducible deliverables (Rmarkdown, notebooks, etc.) Has experience with version control (git, github, etc.) and modern data storage (MapReduce, Spark) Note:

This position requires the ability to work in the United States without visa sponsorship. MarketBridge is an Equal Opportunity Employer. The ideal candidate will

Can balance multiple projects at one time, under tight deadlines Has excellent written and oral communication, presentation, and analytical skills Is extremely conscientious, with a strong attention to detail and excellent organizational skills Be proactive and start projects with little prodding Our Culture

At Marketbridge, we foster an entrepreneurial culture filled with intellectually curious, high-spirited individuals committed to making a tangible impact each day. We value our people as our greatest asset, offering a workplace where high performers are acknowledged and rewarded, and opportunities for professional growth through a mix of personal initiatives and company-supported learning. We empower our employees to own their career paths, supported by management guidance and organizational resources. We are proud to have been named one of The Washington Post\'s 2024 Top Workplaces in the Washington, D.C. area! Benefits

Industry competitive compensation and performance-based bonuses Generous paid time off including vacation, holidays, sick leave, maternity/paternity leave, and Friday Summer hours A wide array of healthcare options including medical, dental, and vision coverage 401(k) savings plan with company match Marketbridge-led Social Committee Referral bonus program Mentor program for new hires Work location and salary : This role is a hybrid role based out of our Bethesda, MD office. Salary range: $100,000-$125,000 with an eligible annual bonus of up to 15%. Employment details

Seniority level: Entry level Employment type: Full-time Job function: Engineering and Information Technology Industries: Internet Publishing Washington, DC postings and related opportunities are listed for informational purposes only.

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