Bumble Inc.
Associate Director of Member Quality and Engagement
This range is provided by Bumble Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$140,000.00/yr - $160,000.00/yr Inclusion at Bumble Inc. Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help. In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc). Bumble Inc. is seeking an
Associate Director of Member Quality and Engagement to lead strategies that drive engagement, retention and member quality across our portfolio of apps.
This is a senior, cross-functional role that blends lifecycle strategy, audience segmentation, and experimentation to strengthen the member experience and deliver measurable business outcomes. Based in either Austin or New York, this role reports to the Director of Growth Product Marketing and will partner closely with product, analytics, and brand teams to shape how we activate features, optimize the member journey, and deliver meaningful value. WHAT YOU WILL DO Own the strategy and execution of programs focused on increasing member quality, engagement, and retention Lead the lifecycle experimentation roadmap to identify high-impact levers across onboarding, reactivation, and loyalty Surface behavioral insights through segmentation and data analysis to guide CRM and in-app campaign development Develop full-funnel campaign strategies that drive improvements in member quality, engagement, and retention across key lifecycle stages Build targeted campaign playbooks that connect behavioral signals with the right CRM or in-app actions to drive relevance and value Collaborate with Product, Lifecycle, and BI to identify key inflection points in the member journey and shape strategies that encourage meaningful action Translate experimentation and insights into scalable lifecycle touch-points with a focus on continuous optimization Oversee development and launch of lifecycle campaigns across CRM, in-app, and owned channels with a focus on personalization and business impact Partner with Creative and Content teams to develop assets that reflect member needs and behavioral triggers Monitor campaign performance and optimize based on KPIs such as retention, CTR, engagement, and member quality Partner with Product, Lifecycle Marketing, Revenue, Engineering, and BI to align on strategy, timelines, and execution plans Champion a member-first approach across all growth initiatives Drive operational clarity across cross-functional efforts and lead key stakeholder updates KEY SKILLS 7+ years in product marketing, lifecycle marketing, or growth roles within a consumer technology or subscription-based business Deep expertise in lifecycle and CRM marketing with a track record of improving member retention and engagement Hands-on experience with marketing automation tools such as Braze, segmentation frameworks, and performance measurement Ability to develop and lead experimentation roadmaps with a test-and-learn mindset Excellent cross-functional collaborator and communicator with strong organizational leadership Strategic thinker who is also a doer and able to move from high-level vision to tactical execution ABOUT YOU A member-first mindset, driven by the goal of helping people connect in more meaningful ways A data-informed approach to messaging, lifecycle strategy, and campaign design Comfort operating in a fast-paced, evolving environment with shifting priorities A passion for making online connection more intentional About Us Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Bumble For Friends is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections. Geneva is a group and community app for people to connect based on shared interests. AI in Bumble Hiring
#J-18808-Ljbffr
This range is provided by Bumble Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$140,000.00/yr - $160,000.00/yr Inclusion at Bumble Inc. Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help. In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc). Bumble Inc. is seeking an
Associate Director of Member Quality and Engagement to lead strategies that drive engagement, retention and member quality across our portfolio of apps.
This is a senior, cross-functional role that blends lifecycle strategy, audience segmentation, and experimentation to strengthen the member experience and deliver measurable business outcomes. Based in either Austin or New York, this role reports to the Director of Growth Product Marketing and will partner closely with product, analytics, and brand teams to shape how we activate features, optimize the member journey, and deliver meaningful value. WHAT YOU WILL DO Own the strategy and execution of programs focused on increasing member quality, engagement, and retention Lead the lifecycle experimentation roadmap to identify high-impact levers across onboarding, reactivation, and loyalty Surface behavioral insights through segmentation and data analysis to guide CRM and in-app campaign development Develop full-funnel campaign strategies that drive improvements in member quality, engagement, and retention across key lifecycle stages Build targeted campaign playbooks that connect behavioral signals with the right CRM or in-app actions to drive relevance and value Collaborate with Product, Lifecycle, and BI to identify key inflection points in the member journey and shape strategies that encourage meaningful action Translate experimentation and insights into scalable lifecycle touch-points with a focus on continuous optimization Oversee development and launch of lifecycle campaigns across CRM, in-app, and owned channels with a focus on personalization and business impact Partner with Creative and Content teams to develop assets that reflect member needs and behavioral triggers Monitor campaign performance and optimize based on KPIs such as retention, CTR, engagement, and member quality Partner with Product, Lifecycle Marketing, Revenue, Engineering, and BI to align on strategy, timelines, and execution plans Champion a member-first approach across all growth initiatives Drive operational clarity across cross-functional efforts and lead key stakeholder updates KEY SKILLS 7+ years in product marketing, lifecycle marketing, or growth roles within a consumer technology or subscription-based business Deep expertise in lifecycle and CRM marketing with a track record of improving member retention and engagement Hands-on experience with marketing automation tools such as Braze, segmentation frameworks, and performance measurement Ability to develop and lead experimentation roadmaps with a test-and-learn mindset Excellent cross-functional collaborator and communicator with strong organizational leadership Strategic thinker who is also a doer and able to move from high-level vision to tactical execution ABOUT YOU A member-first mindset, driven by the goal of helping people connect in more meaningful ways A data-informed approach to messaging, lifecycle strategy, and campaign design Comfort operating in a fast-paced, evolving environment with shifting priorities A passion for making online connection more intentional About Us Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Bumble For Friends is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections. Geneva is a group and community app for people to connect based on shared interests. AI in Bumble Hiring
#J-18808-Ljbffr