Lindt & Sprüngli USA
Overview
Director of Media role at Lindt & Sprüngli USA. The Director of Media will leverage world-class media expertise to translate strategic brand priorities into best-in-class media strategy & media plans that drive measurable awareness and demand across Lindt USA. This role partners with the media agency to develop effective and efficient media plans, and supervises optimization of all media campaigns. It uses data, performance analysis, and testing of new media channels and growth tactics, maintaining a test & learn mindset to evolve the media plans over time. The role contributes to the global Lindt learning agenda, collaborating with international colleagues and spearheading global media tests as appropriate. The Director of Media teaches and trains the internal brand team on media strategies and collects media inputs for annual planning. Media Leadership – Essential Job Functions & Responsibilities
Serve as the primary link between the brand team, international marketing, insights manager, and the media agency for strategic planning, briefing, tactical execution and optimizations of media plans Oversee the execution of all paid media by the media agency(s): linear / non-linear TV, OTT, OLV, paid social, and potential future digital channels across all advertised brands Lead the annual strategic media planning process, including key briefs, analyses, and presentations, to achieve buy-in from senior leadership Source and own the rolling master media plans, updating throughout the year as necessary Lead all aspects of media financial investment and oversight: budget planning and invoice reconciliation Lead media audit processes - contractual & annual media performance, with support from International and 3rd party auditor Lead any contract negotiations and pitches with support from International, Legal, and 3rd party consultants Serve as primary collaborator with the Communications/PR teams for paid social campaigns/tests & influencer marketing Provide guidance to the brand teams on creative and media asset needs, based on the media plans Build strong partnerships with Retail/E-Commerce teams for SEM/SEO and with Wholesale/E-Commerce teams for media support, making actionable recommendations for potential synergies Proactively stay current with industry news, consumer trends, and media platforms that can drive media evolution & business performance Build understanding of Lindt brand equity and sub-brand equities; ensure media channels align to Lindt equity and brand positioning Demonstrate media expertise and navigate complex issues with a strong understanding of brand strategy and best-in-class media practices Improvement & Innovation
Continuously identify opportunities to improve effectiveness and efficiency of media strategy and plans Define and establish a multi-year Lindt USA media learning agenda Contribute to, learn from, and spearhead tests within the global digital and media learning agenda Evolve global media principles to reflect the changing media landscape Lead mid-year and annual reviews with the media agency to build competitive landscape knowledge and identify areas for improvement Measurement & Reporting
Lead review of agency-developed campaign performance analyses with data-driven insights on plan effectiveness, cost analysis and optimization Provide consistent media campaign/channel performance readouts and recommendations to business stakeholders Develop KPI dashboards for annual plans and campaigns to track performance over time Establish and share media best practices and benchmarks; highlight opportunities to test, learn and optimize based on consumer insights and new channels Experience
Qualifications & Requirements: Required
Minimum of 10+ years US integrated media (traditional linear TV + digital) planning experience or equivalent in a Brand Marketing role with significant (7+ years) media oversight Experience with FMCG brands; experience with international organizations is a plus Ability to operate in a dynamic, fast-paced, deadline-driven environment Track record of success in a KPI-driven environment Media financial stewardship and oversight Preferred
Media agency experience Skills & Knowledge
Deep understanding of the evolving media landscape, traditional and digital channels Ability to translate media understanding into brand strategies to drive business impact Skilled presenter, collaborator and negotiator with ability to influence senior management and agency partners Strong written communication skills for complex media concepts Highly detail-oriented, efficient, and organized with ability to establish priorities Strong cost-control mindset Curiosity for continuous improvement Education
Bachelor’s degree in marketing, media, communications or related field Masters preferred To learn more about our benefits visit https://jobs.lindtusa.com/total-rewards Lindt and Sprüngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well. If you are looking to join a winning team and fast-track your career, contact us! Join us on our journey of excellence, impact, and growth Referrals increase your chances of interviewing at Lindt & Sprüngli USA by 2x
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Director of Media role at Lindt & Sprüngli USA. The Director of Media will leverage world-class media expertise to translate strategic brand priorities into best-in-class media strategy & media plans that drive measurable awareness and demand across Lindt USA. This role partners with the media agency to develop effective and efficient media plans, and supervises optimization of all media campaigns. It uses data, performance analysis, and testing of new media channels and growth tactics, maintaining a test & learn mindset to evolve the media plans over time. The role contributes to the global Lindt learning agenda, collaborating with international colleagues and spearheading global media tests as appropriate. The Director of Media teaches and trains the internal brand team on media strategies and collects media inputs for annual planning. Media Leadership – Essential Job Functions & Responsibilities
Serve as the primary link between the brand team, international marketing, insights manager, and the media agency for strategic planning, briefing, tactical execution and optimizations of media plans Oversee the execution of all paid media by the media agency(s): linear / non-linear TV, OTT, OLV, paid social, and potential future digital channels across all advertised brands Lead the annual strategic media planning process, including key briefs, analyses, and presentations, to achieve buy-in from senior leadership Source and own the rolling master media plans, updating throughout the year as necessary Lead all aspects of media financial investment and oversight: budget planning and invoice reconciliation Lead media audit processes - contractual & annual media performance, with support from International and 3rd party auditor Lead any contract negotiations and pitches with support from International, Legal, and 3rd party consultants Serve as primary collaborator with the Communications/PR teams for paid social campaigns/tests & influencer marketing Provide guidance to the brand teams on creative and media asset needs, based on the media plans Build strong partnerships with Retail/E-Commerce teams for SEM/SEO and with Wholesale/E-Commerce teams for media support, making actionable recommendations for potential synergies Proactively stay current with industry news, consumer trends, and media platforms that can drive media evolution & business performance Build understanding of Lindt brand equity and sub-brand equities; ensure media channels align to Lindt equity and brand positioning Demonstrate media expertise and navigate complex issues with a strong understanding of brand strategy and best-in-class media practices Improvement & Innovation
Continuously identify opportunities to improve effectiveness and efficiency of media strategy and plans Define and establish a multi-year Lindt USA media learning agenda Contribute to, learn from, and spearhead tests within the global digital and media learning agenda Evolve global media principles to reflect the changing media landscape Lead mid-year and annual reviews with the media agency to build competitive landscape knowledge and identify areas for improvement Measurement & Reporting
Lead review of agency-developed campaign performance analyses with data-driven insights on plan effectiveness, cost analysis and optimization Provide consistent media campaign/channel performance readouts and recommendations to business stakeholders Develop KPI dashboards for annual plans and campaigns to track performance over time Establish and share media best practices and benchmarks; highlight opportunities to test, learn and optimize based on consumer insights and new channels Experience
Qualifications & Requirements: Required
Minimum of 10+ years US integrated media (traditional linear TV + digital) planning experience or equivalent in a Brand Marketing role with significant (7+ years) media oversight Experience with FMCG brands; experience with international organizations is a plus Ability to operate in a dynamic, fast-paced, deadline-driven environment Track record of success in a KPI-driven environment Media financial stewardship and oversight Preferred
Media agency experience Skills & Knowledge
Deep understanding of the evolving media landscape, traditional and digital channels Ability to translate media understanding into brand strategies to drive business impact Skilled presenter, collaborator and negotiator with ability to influence senior management and agency partners Strong written communication skills for complex media concepts Highly detail-oriented, efficient, and organized with ability to establish priorities Strong cost-control mindset Curiosity for continuous improvement Education
Bachelor’s degree in marketing, media, communications or related field Masters preferred To learn more about our benefits visit https://jobs.lindtusa.com/total-rewards Lindt and Sprüngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well. If you are looking to join a winning team and fast-track your career, contact us! Join us on our journey of excellence, impact, and growth Referrals increase your chances of interviewing at Lindt & Sprüngli USA by 2x
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