Land O'Lakes, Inc.
E-Commerce Marketing Manager - Retail Media
Land O'Lakes, Inc., Arden Hills, Minnesota, United States
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This role is a strategic, analytical and relationship-driven Retail Media E-Commerce Marketing Manager who elevates our strategy and approach to E-Commerce marketing for our Dairy Foods and Animal Nutrition businesses. This role is pivotal in driving channel growth and delivering optimal business results by developing paid media strategies while ensuring seamless integration with broader omni-channel engagement and digital shelf strategies.
Responsibilities
Provide thought leadership and strategic guidance for marketing within E-Commerce, shaping and evolving our E-Commerce marketing vision as part of channel reinvention initiatives, in partnership with the business. Design and implement comprehensive marketing strategies that ignite growth in the E-Commerce space, engaging consumers across the digital journey and maximizing brand impact on all platforms – Direct to Consumer, retail and 3rd party marketplaces. Develop and lead overarching paid strategies aligned with business goals and consumer engagement strategies through retail media networks, search and other paid channels. Collaborate with the Engagement COE and shopper marketing teams to ensure upper and lower funnel connectivity in omni-channel plans and digital shelf strategy. Apply data-driven insights to shape retail media plans, optimize paid media efforts and inform strategic decisions. Partner with performance marketing to understand campaign effectiveness and optimize against insights. Lead rapid testing and conversion optimization initiatives across platforms (e.g., Amazon Ads, Google Shopping, etc.). Serve as a trusted partner to the marketing and sales organizations contributing to, executing and optimizing joint business plans with key accounts (Walmart, Instacart, Amazon). Communicate directly with key customer contacts to develop and optimize plans based on key goals and performance. Collaborate with the shopper marketing team to ensure seamless in-store experiences and retailer-specific promotions. Manage external agency relationships, including our Search partner, Stackline, ensuring alignment and performance. Oversee the retail paid media team, guiding day-to-day execution and development. Set performance standards and partner with analytics to ensure plans are delivering and performing to expectation, contextualize key findings and implement optimization recommendations. Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Experience: 7-10 years in E-Commerce marketing, digital media, or retail media strategy; experience managing large media budgets $10M+. Deep understanding of retail media platforms and E-Commerce ecosystems, particularly paid search and sponsored products. Industry Expertise: Strong business acumen with understanding of CPG dynamics, go-to-market strategies, retail execution, consumer behavior and profitability drivers. Proven ability to lead teams in a collaborative environment and influence stakeholders across marketing and sales. Strong analytical skills with experience in performance marketing and media optimization. Ability to translate marketing insights into actionable strategies across omni-channel touchpoints. Strategic thinker with attention to detail and execution capability. Excellent communication skills; able to present to diverse audiences in a matrixed organization. Proven relationship builder with customers, internal teams, and cross-functional partners. Platform-specific expertise (Amazon Ads, Instacart, Walmart Connect, Google Shopping, Meta). Salary range: $120,880 - $181,320. In most cases, candidates offered employment can expect to be hired near the middle of the salary range. About Land O\'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list. Benefits
Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and well-being resources. Part-time employees may be eligible for prorated PTO, holiday pay, prorated education assistance, and a 401(k). EEO Statement
Land O\'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy. Neither Land O\'Lakes, nor its search firms, will ever contact you to ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested. Referrals increase your chances of interviewing at Land O\'Lakes, Inc. by 2x. Get notified about new Commerce Marketing Manager jobs in Arden Hills, MN.
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Provide thought leadership and strategic guidance for marketing within E-Commerce, shaping and evolving our E-Commerce marketing vision as part of channel reinvention initiatives, in partnership with the business. Design and implement comprehensive marketing strategies that ignite growth in the E-Commerce space, engaging consumers across the digital journey and maximizing brand impact on all platforms – Direct to Consumer, retail and 3rd party marketplaces. Develop and lead overarching paid strategies aligned with business goals and consumer engagement strategies through retail media networks, search and other paid channels. Collaborate with the Engagement COE and shopper marketing teams to ensure upper and lower funnel connectivity in omni-channel plans and digital shelf strategy. Apply data-driven insights to shape retail media plans, optimize paid media efforts and inform strategic decisions. Partner with performance marketing to understand campaign effectiveness and optimize against insights. Lead rapid testing and conversion optimization initiatives across platforms (e.g., Amazon Ads, Google Shopping, etc.). Serve as a trusted partner to the marketing and sales organizations contributing to, executing and optimizing joint business plans with key accounts (Walmart, Instacart, Amazon). Communicate directly with key customer contacts to develop and optimize plans based on key goals and performance. Collaborate with the shopper marketing team to ensure seamless in-store experiences and retailer-specific promotions. Manage external agency relationships, including our Search partner, Stackline, ensuring alignment and performance. Oversee the retail paid media team, guiding day-to-day execution and development. Set performance standards and partner with analytics to ensure plans are delivering and performing to expectation, contextualize key findings and implement optimization recommendations. Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Experience: 7-10 years in E-Commerce marketing, digital media, or retail media strategy; experience managing large media budgets $10M+. Deep understanding of retail media platforms and E-Commerce ecosystems, particularly paid search and sponsored products. Industry Expertise: Strong business acumen with understanding of CPG dynamics, go-to-market strategies, retail execution, consumer behavior and profitability drivers. Proven ability to lead teams in a collaborative environment and influence stakeholders across marketing and sales. Strong analytical skills with experience in performance marketing and media optimization. Ability to translate marketing insights into actionable strategies across omni-channel touchpoints. Strategic thinker with attention to detail and execution capability. Excellent communication skills; able to present to diverse audiences in a matrixed organization. Proven relationship builder with customers, internal teams, and cross-functional partners. Platform-specific expertise (Amazon Ads, Instacart, Walmart Connect, Google Shopping, Meta). Salary range: $120,880 - $181,320. In most cases, candidates offered employment can expect to be hired near the middle of the salary range. About Land O\'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list. Benefits
Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and well-being resources. Part-time employees may be eligible for prorated PTO, holiday pay, prorated education assistance, and a 401(k). EEO Statement
Land O\'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy. Neither Land O\'Lakes, nor its search firms, will ever contact you to ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested. Referrals increase your chances of interviewing at Land O\'Lakes, Inc. by 2x. Get notified about new Commerce Marketing Manager jobs in Arden Hills, MN.
#J-18808-Ljbffr