Hattiesburg Convention Commission
Marketing Director
Hattiesburg Convention Commission, Hattiesburg, Mississippi, United States, 39400
Position Overview
The Marketing Director serves as the strategic leader and visionary for all marketing, advertising, and promotional efforts across our diverse portfolio of attractions. This executive-level position requires a proven marketing professional who can effectively coordinate and execute comprehensive marketing strategies that drive visitor engagement, increase revenue, and enhance the reputation of our varied venues while working collaboratively with individual facility managers. The successful candidate will develop and implement integrated marketing campaigns that showcase the unique value proposition of each facility while creating synergies across the entire portfolio. This role demands exceptional leadership skills to oversee graphic artists and marketing staff, astute budget management capabilities, and the strategic acumen to determine the most effective advertising channels and promotional strategies for our diverse range of attractions. Essential Responsibilities
Strategic Marketing Leadership: Develop comprehensive annual and multi-year marketing strategies for all facilities; conduct market research and competitive analysis; create detailed marketing plans with goals, target audiences, messaging, and performance metrics; establish and maintain cohesive brand identity; stay current with industry best practices and emerging marketing technologies. Team Leadership and Staff Management: Provide direct supervision to graphic artists, social media marketers, and marketing staff; recruit, hire, train, and evaluate team members; develop performance standards and provide feedback; coordinate campaigns across facilities and deadlines; foster collaboration with facility managers. Cross-Facility Coordination: Work with facility managers; understand operational requirements and marketing needs; support convention center lead generation, theater show marketing, museum outreach, and family attraction campaigns; respond to immediate needs while maintaining long-term focus. Campaign Development and Execution: Conceptualize and execute campaigns; utilize traditional, digital, social media, content marketing, and public relations; oversee creation of materials maintaining brand standards; manage website, SEO, email marketing, and online advertising; handle crisis communication and reputation management. Performance Measurement and Analytics: Establish systems to measure effectiveness; develop KPIs; use analytics tools; conduct post-campaign analysis and present findings; drive continuous improvement. Budget Management: Develop and manage marketing budget; negotiate with vendors; monitor expenditures; implement ROI measurement; justify investments with cost-benefit analyses. Public Relations and Community Engagement: Build relationships with media and community organizations; write and distribute press releases; coordinate media interviews and events; identify newsworthy stories for various outlets. Required Qualifications
Education: Bachelor\'s degree in Marketing, Business Administration, Communications, Public Relations, Hospitality Management, or related field; Master’s degree preferred; professional certifications (AMA, DMI, Google Analytics, HubSpot, etc.) viewed favorably. Experience: Minimum 7-10 years of progressive marketing experience; at least 5 years in senior marketing management with supervisory responsibilities; experience in tourism/hospitality/entertainment or cultural institutions preferred; proven success managing marketing strategies across multiple venues; budget management with measurable results; leadership experience supervising marketing staff and creatives. Core Competencies: Exceptional written and verbal communication; strategic thinking and analytics; project management; creative problem solving; proficiency with marketing software, CMS, social media tools, email marketing, and analytics; financial management including budgeting and vendor negotiations. Preferred Qualifications: Tourism or themed attraction marketing experience; advanced proficiency in marketing automation platforms and CRM; event marketing; experience working with creative teams; strong leadership with emotional intelligence and cultural sensitivity; adaptability and attention to detail. Application Requirements
Detailed resume highlighting relevant marketing experience, educational background, and professional achievements Cover letter addressing interest in the position, relevant marketing experience, and vision for marketing our diverse portfolio Three professional references Portfolio materials demonstrating marketing expertise are strongly encouraged: examples of successful campaigns, creative materials, strategic plans, or other work products Selection Process
The selection process includes multiple stages to thoroughly evaluate qualifications, experience, and organizational fit. Initial screening focuses on education, experience, and basic qualifications. Qualified candidates will be invited for comprehensive interviews that may include marketing strategy presentations, case studies, and meetings with senior leadership. Final candidates may participate in facility tours and additional stakeholder meetings. Apply Today
This position represents an exceptional opportunity for an experienced marketing professional to lead comprehensive marketing efforts for a diverse and dynamic portfolio of attractions. Join an organization committed to excellence, innovation, and growth, with the support and resources necessary to develop and execute effective marketing strategies that drive visitation, revenue, and positive community impact. If you are passionate about marketing excellence and excited to shape the future of the Hattiesburg Convention Commission\'s outstanding portfolio of attractions, we encourage you to apply. The Hattiesburg Convention Commission is an equal opportunity employer committed to creating a diverse and inclusive workplace.
#J-18808-Ljbffr
The Marketing Director serves as the strategic leader and visionary for all marketing, advertising, and promotional efforts across our diverse portfolio of attractions. This executive-level position requires a proven marketing professional who can effectively coordinate and execute comprehensive marketing strategies that drive visitor engagement, increase revenue, and enhance the reputation of our varied venues while working collaboratively with individual facility managers. The successful candidate will develop and implement integrated marketing campaigns that showcase the unique value proposition of each facility while creating synergies across the entire portfolio. This role demands exceptional leadership skills to oversee graphic artists and marketing staff, astute budget management capabilities, and the strategic acumen to determine the most effective advertising channels and promotional strategies for our diverse range of attractions. Essential Responsibilities
Strategic Marketing Leadership: Develop comprehensive annual and multi-year marketing strategies for all facilities; conduct market research and competitive analysis; create detailed marketing plans with goals, target audiences, messaging, and performance metrics; establish and maintain cohesive brand identity; stay current with industry best practices and emerging marketing technologies. Team Leadership and Staff Management: Provide direct supervision to graphic artists, social media marketers, and marketing staff; recruit, hire, train, and evaluate team members; develop performance standards and provide feedback; coordinate campaigns across facilities and deadlines; foster collaboration with facility managers. Cross-Facility Coordination: Work with facility managers; understand operational requirements and marketing needs; support convention center lead generation, theater show marketing, museum outreach, and family attraction campaigns; respond to immediate needs while maintaining long-term focus. Campaign Development and Execution: Conceptualize and execute campaigns; utilize traditional, digital, social media, content marketing, and public relations; oversee creation of materials maintaining brand standards; manage website, SEO, email marketing, and online advertising; handle crisis communication and reputation management. Performance Measurement and Analytics: Establish systems to measure effectiveness; develop KPIs; use analytics tools; conduct post-campaign analysis and present findings; drive continuous improvement. Budget Management: Develop and manage marketing budget; negotiate with vendors; monitor expenditures; implement ROI measurement; justify investments with cost-benefit analyses. Public Relations and Community Engagement: Build relationships with media and community organizations; write and distribute press releases; coordinate media interviews and events; identify newsworthy stories for various outlets. Required Qualifications
Education: Bachelor\'s degree in Marketing, Business Administration, Communications, Public Relations, Hospitality Management, or related field; Master’s degree preferred; professional certifications (AMA, DMI, Google Analytics, HubSpot, etc.) viewed favorably. Experience: Minimum 7-10 years of progressive marketing experience; at least 5 years in senior marketing management with supervisory responsibilities; experience in tourism/hospitality/entertainment or cultural institutions preferred; proven success managing marketing strategies across multiple venues; budget management with measurable results; leadership experience supervising marketing staff and creatives. Core Competencies: Exceptional written and verbal communication; strategic thinking and analytics; project management; creative problem solving; proficiency with marketing software, CMS, social media tools, email marketing, and analytics; financial management including budgeting and vendor negotiations. Preferred Qualifications: Tourism or themed attraction marketing experience; advanced proficiency in marketing automation platforms and CRM; event marketing; experience working with creative teams; strong leadership with emotional intelligence and cultural sensitivity; adaptability and attention to detail. Application Requirements
Detailed resume highlighting relevant marketing experience, educational background, and professional achievements Cover letter addressing interest in the position, relevant marketing experience, and vision for marketing our diverse portfolio Three professional references Portfolio materials demonstrating marketing expertise are strongly encouraged: examples of successful campaigns, creative materials, strategic plans, or other work products Selection Process
The selection process includes multiple stages to thoroughly evaluate qualifications, experience, and organizational fit. Initial screening focuses on education, experience, and basic qualifications. Qualified candidates will be invited for comprehensive interviews that may include marketing strategy presentations, case studies, and meetings with senior leadership. Final candidates may participate in facility tours and additional stakeholder meetings. Apply Today
This position represents an exceptional opportunity for an experienced marketing professional to lead comprehensive marketing efforts for a diverse and dynamic portfolio of attractions. Join an organization committed to excellence, innovation, and growth, with the support and resources necessary to develop and execute effective marketing strategies that drive visitation, revenue, and positive community impact. If you are passionate about marketing excellence and excited to shape the future of the Hattiesburg Convention Commission\'s outstanding portfolio of attractions, we encourage you to apply. The Hattiesburg Convention Commission is an equal opportunity employer committed to creating a diverse and inclusive workplace.
#J-18808-Ljbffr