RED Development
Social Media and Email Marketing Specialist (In Person)
RED Development, Phoenix, Arizona, United States, 85003
Overview
Social Media and Email Marketing Specialist (In Person) at RED Development. Design, create, and schedule social and email marketing content to support the growth of RED Development developments and mixed-use lifestyle properties. Work with the Marketing team to support digital strategy initiatives that elevate our retail tenants within the market and RED portfolio. Proficiency in social media management, email marketing platforms, content creation and digital analytics is required. Responsibilities
Design social media and email campaigns according to individual properties Coordinate and manage the creation of all social and email content (posts, newsletters, graphics, videos, etc.) Grow and deepen brand presence across social platforms and email channels Maintain and manage social media and email marketing campaigns for multiple properties Suggest and implement strategies to improve properties’ social and email presence, audience size, and segmentation Create portfolio efficiencies while maintaining separate brand voices per property and respective demographic Copywriting for various platforms and audiences Develop and monitor ROI and KPIs for social media and email marketing Support property events through social media photo and video content creation Stay up-to-date with social media platforms, email marketing technologies and latest trends Community and engagement management and monitoring Identify and adopt relevant trends where necessary Qualifications
Required
Bachelor’s degree with emphasis in digital marketing, advertising, journalism or business administration and/or 3+ years of experience in digital marketing or related field Proficiency in Canva Knowledge of social media management tools and email marketing platforms 2+ years of experience with social media marketing and email campaign development Experience with content creation for social media and email Experience with social media and email analytics Project management experience Preferred
Retail and/or related shopping center experience Working knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro) Experience sourcing, negotiating with and booking influencers Notes
Essential duties and responsibilities, as well as required accommodations, will be determined in accordance with applicable laws. This description may be subject to change and is not intended to be all-inclusive.
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Social Media and Email Marketing Specialist (In Person) at RED Development. Design, create, and schedule social and email marketing content to support the growth of RED Development developments and mixed-use lifestyle properties. Work with the Marketing team to support digital strategy initiatives that elevate our retail tenants within the market and RED portfolio. Proficiency in social media management, email marketing platforms, content creation and digital analytics is required. Responsibilities
Design social media and email campaigns according to individual properties Coordinate and manage the creation of all social and email content (posts, newsletters, graphics, videos, etc.) Grow and deepen brand presence across social platforms and email channels Maintain and manage social media and email marketing campaigns for multiple properties Suggest and implement strategies to improve properties’ social and email presence, audience size, and segmentation Create portfolio efficiencies while maintaining separate brand voices per property and respective demographic Copywriting for various platforms and audiences Develop and monitor ROI and KPIs for social media and email marketing Support property events through social media photo and video content creation Stay up-to-date with social media platforms, email marketing technologies and latest trends Community and engagement management and monitoring Identify and adopt relevant trends where necessary Qualifications
Required
Bachelor’s degree with emphasis in digital marketing, advertising, journalism or business administration and/or 3+ years of experience in digital marketing or related field Proficiency in Canva Knowledge of social media management tools and email marketing platforms 2+ years of experience with social media marketing and email campaign development Experience with content creation for social media and email Experience with social media and email analytics Project management experience Preferred
Retail and/or related shopping center experience Working knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro) Experience sourcing, negotiating with and booking influencers Notes
Essential duties and responsibilities, as well as required accommodations, will be determined in accordance with applicable laws. This description may be subject to change and is not intended to be all-inclusive.
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