Enterprise Mobility
Senior Marketing Operations & Campaign Automation Specialist
Enterprise Mobility, Saint Louis, Missouri, United States, 63146
Senior Marketing Operations & Campaign Automation Specialist
Overview As we continue to build our team in support of our vision to be the world’s best and most trusted mobility company, the Marketing Department has an immediate opening for a Senior Marketing Operations & Campaign Automation Specialist to join the team. The Senior Marketing Operations & Campaign Automation Specialist is a strategic contributor responsible for leading the development, execution, and optimization of digital marketing campaigns across multiple platforms and customer segments. This role supports both B2B and B2C digital marketing initiatives, spanning the full customer journey—from initial consideration through to conversion and retention—across daily rental brands and additional lines of business. The Senior Marketing Operations & Campaign Automation Specialist acts as a digital marketing subject matter expert and thought partner, delivering strategic insight and hands-on leadership in campaign design, journey orchestration, and multi-channel activation. This includes partnering cross-functionally with Marketing, Business Operations, IT, and external agencies to architect integrated digital experiences that drive measurable business outcomes. The role requires a strong passion for data-driven marketing, translating insights into action. The Specialist will drive campaign performance and provide guidance, mentorship, and influence on digital marketing best practices, evolving capabilities, and emerging technologies. Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential. Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level. Enterprise Mobility is a leading provider of mobility solutions, owning the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services. Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.4 million vehicles and accounted for nearly $38 billion in revenue through a network of more than 9,500 locations in 90+ countries and territories. Responsibilities
Lead the development and deployment of marketing communications and campaigns through automation platforms supporting initiatives and demand generation efforts across a tri-brand portfolio Serve as a subject matter expert for campaign operation and marketing automation capabilities, opportunities, and best practices, providing recommendations to optimize CRM, campaign management, and marketing automation platforms Design, execute, and optimize all aspects of the campaign operations process, including requirements gathering and documentation, list development and segmentation, content creation and personalization, customer journey workflows, quality assurance testing, campaign execution and automation, inbox deliverability, and measurement Make well-informed segmentation and targeting decisions, tailoring communications messages to relevant customer personas at relevant purchasing cycle stages Plan, organize, and manage multiple tasks, program schedules, and project deliverables by adapting to change, prioritizing workload, and meeting deadlines Work with stakeholders to define process improvements and enable marketing campaign automation to increase efficiency and effectiveness Manage external partners and support the administration of the marketing automation platform(s) Test and optimize campaigns for improved efficiency, deliverability, engagement, and performance Provide insights to internal and external partners on new functionality within the marketing automation platform(s) and streamline processes to enhance performance Maintain current knowledge of channel best practices, laws (e.g., CAN-SPAM, CASL, GDPR, CCPA, TCPA) and data governance policies to meet compliance requirements Create documentation and training materials for campaign automation processes in marketing operations Evaluate new technology features and integrations, adapting and enhancing technology skills to advance the campaigning ecosystem Qualifications
Bachelor’s Degree 5+ years of direct Marketing Campaign Automation platform experience (Salesforce Marketing Cloud, Dynamics 365 Marketing, SAS Customer Intelligence, Pardot, Adobe Campaign, Marketo, or similar) 5+ years’ experience in the technical aspects of Marketing Campaign Management and Automation Experience in management of third-party vendors and internal leaders Experience analyzing key market metrics to develop actionable insights Experience with coding languages (SQL, AMPscript, GTL or JSON) Experience with list development and segmentation, email creation, test and control strategies, QA testing and troubleshooting, email deployment, and automation Must be authorized to work in the United States and not require work sponsorship now or in the future Competencies
Ethics & Values Results Oriented Working With a Team Planning and Organizing Detail-Oriented Decision Making Problem Solving Communication Equal Opportunity Employer/Disability/Veterans Equal Opportunity
We’re an Equal Opportunity Employer and comply with applicable laws regarding equal opportunity in employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
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Overview As we continue to build our team in support of our vision to be the world’s best and most trusted mobility company, the Marketing Department has an immediate opening for a Senior Marketing Operations & Campaign Automation Specialist to join the team. The Senior Marketing Operations & Campaign Automation Specialist is a strategic contributor responsible for leading the development, execution, and optimization of digital marketing campaigns across multiple platforms and customer segments. This role supports both B2B and B2C digital marketing initiatives, spanning the full customer journey—from initial consideration through to conversion and retention—across daily rental brands and additional lines of business. The Senior Marketing Operations & Campaign Automation Specialist acts as a digital marketing subject matter expert and thought partner, delivering strategic insight and hands-on leadership in campaign design, journey orchestration, and multi-channel activation. This includes partnering cross-functionally with Marketing, Business Operations, IT, and external agencies to architect integrated digital experiences that drive measurable business outcomes. The role requires a strong passion for data-driven marketing, translating insights into action. The Specialist will drive campaign performance and provide guidance, mentorship, and influence on digital marketing best practices, evolving capabilities, and emerging technologies. Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential. Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level. Enterprise Mobility is a leading provider of mobility solutions, owning the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services. Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.4 million vehicles and accounted for nearly $38 billion in revenue through a network of more than 9,500 locations in 90+ countries and territories. Responsibilities
Lead the development and deployment of marketing communications and campaigns through automation platforms supporting initiatives and demand generation efforts across a tri-brand portfolio Serve as a subject matter expert for campaign operation and marketing automation capabilities, opportunities, and best practices, providing recommendations to optimize CRM, campaign management, and marketing automation platforms Design, execute, and optimize all aspects of the campaign operations process, including requirements gathering and documentation, list development and segmentation, content creation and personalization, customer journey workflows, quality assurance testing, campaign execution and automation, inbox deliverability, and measurement Make well-informed segmentation and targeting decisions, tailoring communications messages to relevant customer personas at relevant purchasing cycle stages Plan, organize, and manage multiple tasks, program schedules, and project deliverables by adapting to change, prioritizing workload, and meeting deadlines Work with stakeholders to define process improvements and enable marketing campaign automation to increase efficiency and effectiveness Manage external partners and support the administration of the marketing automation platform(s) Test and optimize campaigns for improved efficiency, deliverability, engagement, and performance Provide insights to internal and external partners on new functionality within the marketing automation platform(s) and streamline processes to enhance performance Maintain current knowledge of channel best practices, laws (e.g., CAN-SPAM, CASL, GDPR, CCPA, TCPA) and data governance policies to meet compliance requirements Create documentation and training materials for campaign automation processes in marketing operations Evaluate new technology features and integrations, adapting and enhancing technology skills to advance the campaigning ecosystem Qualifications
Bachelor’s Degree 5+ years of direct Marketing Campaign Automation platform experience (Salesforce Marketing Cloud, Dynamics 365 Marketing, SAS Customer Intelligence, Pardot, Adobe Campaign, Marketo, or similar) 5+ years’ experience in the technical aspects of Marketing Campaign Management and Automation Experience in management of third-party vendors and internal leaders Experience analyzing key market metrics to develop actionable insights Experience with coding languages (SQL, AMPscript, GTL or JSON) Experience with list development and segmentation, email creation, test and control strategies, QA testing and troubleshooting, email deployment, and automation Must be authorized to work in the United States and not require work sponsorship now or in the future Competencies
Ethics & Values Results Oriented Working With a Team Planning and Organizing Detail-Oriented Decision Making Problem Solving Communication Equal Opportunity Employer/Disability/Veterans Equal Opportunity
We’re an Equal Opportunity Employer and comply with applicable laws regarding equal opportunity in employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
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