National Wildlife Federation
Senior Director, Marketing and Engagement - Ranger Rick Brands
National Wildlife Federation, Reston, Virginia, United States, 22090
Senior Director, Marketing and Engagement - Ranger Rick Brands
Join to apply for the
Senior Director, Marketing and Engagement - Ranger Rick Brands
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National Wildlife Federation Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 52 state/territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all ages and stripes. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world. We advance this mission through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, advancing environmental justice, and addressing the causes and consequences of climate change. The
Senior Director, Marketing and Engagement - Ranger Rick Brands
will drive revenue growth for Ranger Rick Brands—including magazine subscriptions and book clubs—through multi-channel marketing and sales campaigns. This strategic, hands-on leader will oversee a team of three, manage key external vendors and partners, and report to the VP of Ranger Rick Brands and Engagement. PRINCIPAL DUTIES Lead the development and execution of strategic marketing plans to drive acquisition, renewal, and auxiliary revenue streams across all Ranger Rick products. Direct the team to create compelling go-to market pricing, offers, and bundles for magazine subscriptions, book clubs, and new products. Develop and manage marketing, sales, and new business operations, including steering the marketing budget and individual business line P&Ls. Deliver weekly, monthly, annual and ad hoc reporting on marketing campaign performance, orders, source and channel attribution, trends, and conversion rates. Conduct routine assessments of lead generation, customer acquisition, customer renewals, promotions, and customer database management to ensure data security, integrity, and accuracy. COLLABORATION AND TEAM BUILDING Manage and mentor a three-person marketing team, providing guidance, support, and professional development opportunities. Collaborate closely with the Ranger Rick Outreach Production, Fulfillment, Customer Service, and Editorial teams, as well as other departments across NWF. Foster strong cross-functional collaboration with internal teams and external stakeholders to deliver high-performing campaigns and initiatives. Cultivate a team culture rooted in respect, collaboration, communication, mission focus, and innovation. CHANNEL MARKETING AND CAMPAIGN STRATEGY Oversee the marketing team’s calendar, including the planning, implementation, and analysis of all campaigns, strategies and tactics. Lead the team and vendors to enact continuous creative testing and campaign optimization for channel-specific, audience-driven approaches that maximize ROI and performance. VENDOR AND PARTNER MANAGEMENT Build strong relationships and serve as primary liaison for vendors, partners, agencies, and affiliates to ensure collaborative execution. Oversee contracts, calendars, and performance metrics for external marketing service providers. Proof and approve all creative marketing, sales, and promotions materials, ensuring alignment with brand standards, campaign goals, and organizational values. INNOVATION AND GROWTH Identify and evaluate new business opportunities and revenue-generating partnerships, including sponsorship, product expansion, and cause marketing collaborations. Oversee the website shop and order pages, ensuring a seamless user experience while guiding the team to conduct robust lead generation, product marketing, and conversion rate improvements. MISSION AND IMPACT Harness mission-driven marketing strategies to inspire parents, families, and caregivers to gift Ranger Rick publications to children—nurturing a love for nature and a lifelong commitment to wildlife conservation. Support the organization’s equity and justice goals and build inclusive marketing practices and partnerships that expand Ranger Rick’s impact across diverse communities. QUALIFICATIONS 8+ years of experience in marketing and business development for large-scale multimedia brands. 8+ years of experience managing high-performing teams and coordinating multi-channel digital, print, and offline marketing campaigns. 8+ years of proven track record in budget forecasting, P&L analysis, and performance optimization across complex business lines. 8+ years of demonstrated experience managing vendor contracts and external partners. 8+ years of exceptional data analysis, management, and visualization skills with advanced proficiency in Excel, Google Analytics, Adobe Analytics, Tableau, and CRM systems. COMPENSATION AND BENEFITS The salary range for this position is $100,000 - $120,000, commensurate with experience. We offer a comprehensive benefits package, including paid time off, unlimited wellbeing time, 11 holidays, low-cost health, dental, and vision insurance options, therapist available at no cost, pet insurance, and discount perk program.
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Join to apply for the
Senior Director, Marketing and Engagement - Ranger Rick Brands
role at
National Wildlife Federation Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 52 state/territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all ages and stripes. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world. We advance this mission through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, advancing environmental justice, and addressing the causes and consequences of climate change. The
Senior Director, Marketing and Engagement - Ranger Rick Brands
will drive revenue growth for Ranger Rick Brands—including magazine subscriptions and book clubs—through multi-channel marketing and sales campaigns. This strategic, hands-on leader will oversee a team of three, manage key external vendors and partners, and report to the VP of Ranger Rick Brands and Engagement. PRINCIPAL DUTIES Lead the development and execution of strategic marketing plans to drive acquisition, renewal, and auxiliary revenue streams across all Ranger Rick products. Direct the team to create compelling go-to market pricing, offers, and bundles for magazine subscriptions, book clubs, and new products. Develop and manage marketing, sales, and new business operations, including steering the marketing budget and individual business line P&Ls. Deliver weekly, monthly, annual and ad hoc reporting on marketing campaign performance, orders, source and channel attribution, trends, and conversion rates. Conduct routine assessments of lead generation, customer acquisition, customer renewals, promotions, and customer database management to ensure data security, integrity, and accuracy. COLLABORATION AND TEAM BUILDING Manage and mentor a three-person marketing team, providing guidance, support, and professional development opportunities. Collaborate closely with the Ranger Rick Outreach Production, Fulfillment, Customer Service, and Editorial teams, as well as other departments across NWF. Foster strong cross-functional collaboration with internal teams and external stakeholders to deliver high-performing campaigns and initiatives. Cultivate a team culture rooted in respect, collaboration, communication, mission focus, and innovation. CHANNEL MARKETING AND CAMPAIGN STRATEGY Oversee the marketing team’s calendar, including the planning, implementation, and analysis of all campaigns, strategies and tactics. Lead the team and vendors to enact continuous creative testing and campaign optimization for channel-specific, audience-driven approaches that maximize ROI and performance. VENDOR AND PARTNER MANAGEMENT Build strong relationships and serve as primary liaison for vendors, partners, agencies, and affiliates to ensure collaborative execution. Oversee contracts, calendars, and performance metrics for external marketing service providers. Proof and approve all creative marketing, sales, and promotions materials, ensuring alignment with brand standards, campaign goals, and organizational values. INNOVATION AND GROWTH Identify and evaluate new business opportunities and revenue-generating partnerships, including sponsorship, product expansion, and cause marketing collaborations. Oversee the website shop and order pages, ensuring a seamless user experience while guiding the team to conduct robust lead generation, product marketing, and conversion rate improvements. MISSION AND IMPACT Harness mission-driven marketing strategies to inspire parents, families, and caregivers to gift Ranger Rick publications to children—nurturing a love for nature and a lifelong commitment to wildlife conservation. Support the organization’s equity and justice goals and build inclusive marketing practices and partnerships that expand Ranger Rick’s impact across diverse communities. QUALIFICATIONS 8+ years of experience in marketing and business development for large-scale multimedia brands. 8+ years of experience managing high-performing teams and coordinating multi-channel digital, print, and offline marketing campaigns. 8+ years of proven track record in budget forecasting, P&L analysis, and performance optimization across complex business lines. 8+ years of demonstrated experience managing vendor contracts and external partners. 8+ years of exceptional data analysis, management, and visualization skills with advanced proficiency in Excel, Google Analytics, Adobe Analytics, Tableau, and CRM systems. COMPENSATION AND BENEFITS The salary range for this position is $100,000 - $120,000, commensurate with experience. We offer a comprehensive benefits package, including paid time off, unlimited wellbeing time, 11 holidays, low-cost health, dental, and vision insurance options, therapist available at no cost, pet insurance, and discount perk program.
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