Gusto
About Gusto
Gusto is a modern, online small business platform on a mission to grow the small business economy. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide. Gusto is committed to building a collaborative and inclusive workplace, both physically and virtually.
About Design At Gusto
Product Design at Gusto is made up of over 80 creative, collaborative people who care deeply about the mission to empower small businesses and their employees. The team is a cross-functional bunch focused on Design, Research, Writing, Ops, and Front-end Development, always looking for opportunities to build understanding and empathy for the people who use Gusto.
About The Role
Gusto is on a mission to create a world where work empowers a better life. As part of that vision, Gusto is building out its HR capabilities for customers. As a Staff Product Designer, you will play a critical role in shaping the strategic vision for an emerging product at an early stage, designing conversational UI and messaging experiences that connect people and create meaningful interactions.
About The Team
The team is a newly formed product area within Gusto’s HR product team, dedicated to providing proactive guidance to small business owners tackling the most complex and nuanced HR challenges. The team will offer personalized guidance on compliance, people management, and strategic growth.
We Focus On Delivering
Personalized HR guidance: helping small businesses navigate compliance, employee relations, and team growth with expert guidance. Proactive risk mitigation: providing tailored insights to help employers stay ahead of changing regulations and workplace challenges. White-glove service: connecting business owners with expertise to solve their most pressing people-related issues. Here’s What You’ll Do Day-to-day
Design and refine conversational UI and messaging experiences across web and mobile platforms. Leverage data-driven insights to shape product experiences and improve engagement. Conduct research and engage with customers to understand their needs and design tools that bring people closer together. Collaborate with cross-functional teams, including engineering, product, and design, to iterate on AI-enabled customer support and concierge experiences. Ensure the user experience aligns with Gusto’s vision while considering scalability from early-stage adoption to broader market expansion. Balance strategic vision with execution, contributing to both long-term planning and near-term product development. Here’s What We're Looking For
8+ years of experience in product design, with a strong focus on conversational UI, messaging platforms, or AI-driven customer support experiences. Proven track record of designing cross-platform conversational AI experiences. Concepting and creating a variety of user flows and workflows for internal tooling experiences. Experience scaling early-stage products in a B2B or B2C environment. Strong research and customer empathy skills, with a background in designing tools that connect people. Ability to navigate ambiguity and refine scope as the user base scales, balancing short-term execution with long-term product vision. Familiarity with service design methods, including journey mapping and blueprinting, to align stakeholders and drive strategic product decisions. Strong collaboration and communication skills, with the ability to work independently or cross-functionally, driving alignment across design, engineering, product, and data teams. Our cash compensation range for this role is $146,000/yr to $183,000/yr in Denver & most remote locations, and $177,000/yr to $222,000/yr in San Francisco, Seattle & New York. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.
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Personalized HR guidance: helping small businesses navigate compliance, employee relations, and team growth with expert guidance. Proactive risk mitigation: providing tailored insights to help employers stay ahead of changing regulations and workplace challenges. White-glove service: connecting business owners with expertise to solve their most pressing people-related issues. Here’s What You’ll Do Day-to-day
Design and refine conversational UI and messaging experiences across web and mobile platforms. Leverage data-driven insights to shape product experiences and improve engagement. Conduct research and engage with customers to understand their needs and design tools that bring people closer together. Collaborate with cross-functional teams, including engineering, product, and design, to iterate on AI-enabled customer support and concierge experiences. Ensure the user experience aligns with Gusto’s vision while considering scalability from early-stage adoption to broader market expansion. Balance strategic vision with execution, contributing to both long-term planning and near-term product development. Here’s What We're Looking For
8+ years of experience in product design, with a strong focus on conversational UI, messaging platforms, or AI-driven customer support experiences. Proven track record of designing cross-platform conversational AI experiences. Concepting and creating a variety of user flows and workflows for internal tooling experiences. Experience scaling early-stage products in a B2B or B2C environment. Strong research and customer empathy skills, with a background in designing tools that connect people. Ability to navigate ambiguity and refine scope as the user base scales, balancing short-term execution with long-term product vision. Familiarity with service design methods, including journey mapping and blueprinting, to align stakeholders and drive strategic product decisions. Strong collaboration and communication skills, with the ability to work independently or cross-functionally, driving alignment across design, engineering, product, and data teams. Our cash compensation range for this role is $146,000/yr to $183,000/yr in Denver & most remote locations, and $177,000/yr to $222,000/yr in San Francisco, Seattle & New York. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.
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