ZoomInfo
Sr. Marketing Specialist, Demand Generation
ZoomInfo, Waltham, Massachusetts, United States, 02254
Sr. Marketing Specialist, Demand Generation
Base pay range: $59,500.00/yr - $93,500.00/yr. ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.
Role Overview The ZoomInfo Demand Generation team is looking for a highly organized and proactive marketer to help execute and optimize demand programs that drive engagement and pipeline.
This role is focused on the
hands-on execution and operational management
of key marketing programs, with some support for strategy, testing, and process improvements. You’ll work across cross-functional teams to ensure programs run smoothly, assets are optimized, and campaigns are operationally efficient. This is a great opportunity for a detail-oriented marketer to grow in a high-impact, fast-paced environment while contributing directly to pipeline and revenue growth.
What You’ll Do:
PROGRAM EXECUTION: Manage end-to-end execution of webinars and digital programs
Support program setup in webinar platforms, marketing automation tools, and CRM
Facilitate copy and promotional asset creation for webinars and digital programs — become the master of our personas and messaging that resonates with them
Coordinate with external partners/vendors, Sales, Content, and other stakeholders to ensure smooth program execution
Help maintain a calendar of marketing programs and speaker bench
OPERATIONS & OPTIMIZATION: Integrate webinar content into nurture campaigns and evergreen marketing motions
Revamp outreach sequences (email/call) for demand generation programs
Support A/B testing for emails, webinar programs, and other digital campaigns
Operationalize handraisers and leads generated from webinars
Assist with direct mail campaigns for webinars and other cross-functional digital channels
Track program logistics, timelines, and deliverables across campaigns
Maintain program templates and repeatable processes for the marketing team
Help scale the marketing team’s operational efficiency through process improvements
Oversee QA of content, promotions, while ensuring accurate reporting and thorough documentation of program details and results
REPORTING & INSIGHTS: Track program performance using webinar platforms, Marketo, Salesforce, and Tableau
Support reporting on engagement, pipeline contribution, and other KPIs
Help identify opportunities to optimize campaigns based on data and performance metrics
What You Bring:
BA/BS in Marketing, Communications, or related field
2-5 years of marketing experience, preferably in B2B SaaS
Hands-on experience managing webinars, digital campaigns, or multi-channel programs
Familiarity with marketing automation tools (Marketo preferred), CRM systems (Salesforce), and webinar platforms (Sequel, ON24, etc)
Strong organizational skills and attention to detail
Comfortable managing multiple programs and stakeholders simultaneously
Ability to analyze program performance and suggest improvements
Excellent written and verbal communication skills
Proactive, team-oriented, and able to execute with minimal supervision
Curious and adaptable, with a willingness to learn new tools and tactics
Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply: $59,500 USD - $93,500 USD
About us:
ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.
For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.
Employment details
Seniority level: Associate
Employment type: Full-time
Job function: Marketing and Sales
Industries: Information Services and Software Development
Referrals increase your chances of interviewing at ZoomInfo by 2x.
Location note: Boston, MA
#J-18808-Ljbffr
Role Overview The ZoomInfo Demand Generation team is looking for a highly organized and proactive marketer to help execute and optimize demand programs that drive engagement and pipeline.
This role is focused on the
hands-on execution and operational management
of key marketing programs, with some support for strategy, testing, and process improvements. You’ll work across cross-functional teams to ensure programs run smoothly, assets are optimized, and campaigns are operationally efficient. This is a great opportunity for a detail-oriented marketer to grow in a high-impact, fast-paced environment while contributing directly to pipeline and revenue growth.
What You’ll Do:
PROGRAM EXECUTION: Manage end-to-end execution of webinars and digital programs
Support program setup in webinar platforms, marketing automation tools, and CRM
Facilitate copy and promotional asset creation for webinars and digital programs — become the master of our personas and messaging that resonates with them
Coordinate with external partners/vendors, Sales, Content, and other stakeholders to ensure smooth program execution
Help maintain a calendar of marketing programs and speaker bench
OPERATIONS & OPTIMIZATION: Integrate webinar content into nurture campaigns and evergreen marketing motions
Revamp outreach sequences (email/call) for demand generation programs
Support A/B testing for emails, webinar programs, and other digital campaigns
Operationalize handraisers and leads generated from webinars
Assist with direct mail campaigns for webinars and other cross-functional digital channels
Track program logistics, timelines, and deliverables across campaigns
Maintain program templates and repeatable processes for the marketing team
Help scale the marketing team’s operational efficiency through process improvements
Oversee QA of content, promotions, while ensuring accurate reporting and thorough documentation of program details and results
REPORTING & INSIGHTS: Track program performance using webinar platforms, Marketo, Salesforce, and Tableau
Support reporting on engagement, pipeline contribution, and other KPIs
Help identify opportunities to optimize campaigns based on data and performance metrics
What You Bring:
BA/BS in Marketing, Communications, or related field
2-5 years of marketing experience, preferably in B2B SaaS
Hands-on experience managing webinars, digital campaigns, or multi-channel programs
Familiarity with marketing automation tools (Marketo preferred), CRM systems (Salesforce), and webinar platforms (Sequel, ON24, etc)
Strong organizational skills and attention to detail
Comfortable managing multiple programs and stakeholders simultaneously
Ability to analyze program performance and suggest improvements
Excellent written and verbal communication skills
Proactive, team-oriented, and able to execute with minimal supervision
Curious and adaptable, with a willingness to learn new tools and tactics
Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply: $59,500 USD - $93,500 USD
About us:
ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.
For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.
Employment details
Seniority level: Associate
Employment type: Full-time
Job function: Marketing and Sales
Industries: Information Services and Software Development
Referrals increase your chances of interviewing at ZoomInfo by 2x.
Location note: Boston, MA
#J-18808-Ljbffr