hellosage.com
Growth and Lifecycle Marketing Manager New York, New York, United States
hellosage.com, Jackson, Mississippi, United States
Overview
Sage is on a mission to improve care and quality of life for older adults, starting with those in senior living facilities. Falls are the leading cause of injury-related death among adults over 65, and fall prevention and emergency response systems for older adults are often archaic and ineffective. Sage has built a modern approach to understanding when older adults need help, including resident alerts to caregivers and corresponding software for triage. Our mission is to create a product that client counterparts love, and this role is a key part of that objective. Sage is a small, tight team of ambitious, multi-disciplinary entrepreneurs. We are a software-enabled, mission-driven company focused on solving the problems central to our mission. We work hard and fast, but we treat our work as a marathon, not a sprint. The journey matters. About the Role
We’re hiring a hands-on Growth & Lifecycle Marketing Manager to activate and convert demand across the funnel. This role will bring a test-and-learn mindset to campaign execution, email strategy, paid media, and lead conversion—particularly around conferences, referrals, and warm pipeline. You’ll work closely with Sales, Events, and Product Marketing to identify high-impact opportunities to shorten the path from interest to action. Responsibilities
Build and execute email campaigns, journeys, and light automations Support lead capture and conversion efforts around conferences, events, and partnerships Identify and test new channels and conversion strategies (LPs, paid, referral loops, etc.) Plan and execute lightweight paid campaigns (LinkedIn, retargeting, etc.) Own campaign reporting and funnel performance in partnership with Sales Ops Partner with Content and Product Marketing on asset development and usage Minimum Qualifications
4+ years in growth, lifecycle, or demand marketing roles Experience managing campaigns in HubSpot or similar tools Experience executing paid campaigns in B2B environments Strong analytical mindset and comfort working across functions Excellent attention to detail and ability to move quickly Preferred Qualifications
Experience in healthcare, B2B, or sales-led growth environments Light SEO or referral marketing experience a plus Benefits and Pay
Our headquarters are located in New York City's Union Square. We believe in cross-team collaboration. We think good ideas can come from anyone, and we’ve designed our processes to encourage participation from all. While we take our mission seriously, we don’t take ourselves too seriously. We like to host offsites, outings, and team meals where we can connect as people, not just as colleagues. We offer office lunch and a fully stocked snack bar. While we are an in-office culture, we allow up to 2 remote days per week. Our benefits package for employees includes competitive base compensation along with stock options. The expected annual salary range for this role is $120,000-$150,000 USD, depending on your level of expertise, your experience, and your performance in the interview process. We also provide fully-paid health and dental insurance coverage for all of our employees, along with other health benefits including vision insurance, membership to premium primary and urgent care, and online medical health providers. We also have a take-as-you-need time off policy, in addition to 7 paid holidays and a company-wide winter break during the holidays. EEO Statement
Sage is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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Sage is on a mission to improve care and quality of life for older adults, starting with those in senior living facilities. Falls are the leading cause of injury-related death among adults over 65, and fall prevention and emergency response systems for older adults are often archaic and ineffective. Sage has built a modern approach to understanding when older adults need help, including resident alerts to caregivers and corresponding software for triage. Our mission is to create a product that client counterparts love, and this role is a key part of that objective. Sage is a small, tight team of ambitious, multi-disciplinary entrepreneurs. We are a software-enabled, mission-driven company focused on solving the problems central to our mission. We work hard and fast, but we treat our work as a marathon, not a sprint. The journey matters. About the Role
We’re hiring a hands-on Growth & Lifecycle Marketing Manager to activate and convert demand across the funnel. This role will bring a test-and-learn mindset to campaign execution, email strategy, paid media, and lead conversion—particularly around conferences, referrals, and warm pipeline. You’ll work closely with Sales, Events, and Product Marketing to identify high-impact opportunities to shorten the path from interest to action. Responsibilities
Build and execute email campaigns, journeys, and light automations Support lead capture and conversion efforts around conferences, events, and partnerships Identify and test new channels and conversion strategies (LPs, paid, referral loops, etc.) Plan and execute lightweight paid campaigns (LinkedIn, retargeting, etc.) Own campaign reporting and funnel performance in partnership with Sales Ops Partner with Content and Product Marketing on asset development and usage Minimum Qualifications
4+ years in growth, lifecycle, or demand marketing roles Experience managing campaigns in HubSpot or similar tools Experience executing paid campaigns in B2B environments Strong analytical mindset and comfort working across functions Excellent attention to detail and ability to move quickly Preferred Qualifications
Experience in healthcare, B2B, or sales-led growth environments Light SEO or referral marketing experience a plus Benefits and Pay
Our headquarters are located in New York City's Union Square. We believe in cross-team collaboration. We think good ideas can come from anyone, and we’ve designed our processes to encourage participation from all. While we take our mission seriously, we don’t take ourselves too seriously. We like to host offsites, outings, and team meals where we can connect as people, not just as colleagues. We offer office lunch and a fully stocked snack bar. While we are an in-office culture, we allow up to 2 remote days per week. Our benefits package for employees includes competitive base compensation along with stock options. The expected annual salary range for this role is $120,000-$150,000 USD, depending on your level of expertise, your experience, and your performance in the interview process. We also provide fully-paid health and dental insurance coverage for all of our employees, along with other health benefits including vision insurance, membership to premium primary and urgent care, and online medical health providers. We also have a take-as-you-need time off policy, in addition to 7 paid holidays and a company-wide winter break during the holidays. EEO Statement
Sage is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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