NBCUniversal
Manager, Marketing (Games & Digital)
NBCUniversal, California, Missouri, United States, 65018
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Manager, Marketing (Games & Digital)
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NBCUniversal Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Universal Products & Experiences Overview
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Job Description
Role Summary:
The Manager, Marketing will work in a fast-paced, dynamic environment and is responsible for driving the long-range product strategy, brand management, and key marketing efforts across a portfolio of games based on Universal’s top franchises. This position will report directly to the Senior Director, Marketing & Community. Qualifications
Essential Responsibilities: Actively contribute to the overall product branding, positioning, and Marketing/PR strategies against a portfolio of games with wide-ranging genres and platforms. Lead the day-to-day marketing ideation, planning, and execution on select titles. Partner with Theatrical Brand, Franchise, and international teams, as well as other internal stakeholders, to route marketing plans, assets, copy, activations, and other materials for feedback and approval. Manage detailed timelines and workstreams while keeping cross-functional stakeholders accountable. Work with product and comms partners to clearly define marketing needs during game development. Coordinate with internal partners, including Consumer Products, Retail Marketing, Parks, Digital Distribution, and more to maximize marketing impact and reach with cross-promotional opportunities. Cultivate relationships and identify and execute marketing activations with digital gaming storefronts and distribution platforms. Prepare marketing presentations, creative briefs, and campaign recaps as needed. Collaborate on social media channel set-up, management, and platform partner relationships. Keep up with industry trends and leverage innovative marketing tactics to drive successful campaigns. Interact with select Games Publishing and Development partners on all of the above. Basic Qualifications:
5 years of marketing experience within video games, entertainment, or digital Bachelor’s degree Experience in all major areas of games marketing, including online and offline, brand management and product marketing, search, CRM, social media, and PR. Strong expertise/understanding of games and the games industry Solid project management skills to coordinate multiple projects simultaneously across internal functional groups and external partners/licensees Existing relationships with Games publishers are a plus. Additional Job Requirements:
Keynote and Microsoft Office Suite experience are required Must have unrestricted work authorization to work in the United States Travel may be required Perform other related duties as assigned to support the needs of the team Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Desired:
Passion for games and entertainment Demonstrable interest in culture, the consumer, brand strategy, and storytelling Solid business, analytical, and critical thinking skills Proven presentation skills with executive presence and leadership Excellent written and verbal communication skills Attention to detail and organization NBCUniversal is an equal opportunity employer and welcomes applications from diverse candidates.
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Manager, Marketing (Games & Digital)
role at
NBCUniversal Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Universal Products & Experiences Overview
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Job Description
Role Summary:
The Manager, Marketing will work in a fast-paced, dynamic environment and is responsible for driving the long-range product strategy, brand management, and key marketing efforts across a portfolio of games based on Universal’s top franchises. This position will report directly to the Senior Director, Marketing & Community. Qualifications
Essential Responsibilities: Actively contribute to the overall product branding, positioning, and Marketing/PR strategies against a portfolio of games with wide-ranging genres and platforms. Lead the day-to-day marketing ideation, planning, and execution on select titles. Partner with Theatrical Brand, Franchise, and international teams, as well as other internal stakeholders, to route marketing plans, assets, copy, activations, and other materials for feedback and approval. Manage detailed timelines and workstreams while keeping cross-functional stakeholders accountable. Work with product and comms partners to clearly define marketing needs during game development. Coordinate with internal partners, including Consumer Products, Retail Marketing, Parks, Digital Distribution, and more to maximize marketing impact and reach with cross-promotional opportunities. Cultivate relationships and identify and execute marketing activations with digital gaming storefronts and distribution platforms. Prepare marketing presentations, creative briefs, and campaign recaps as needed. Collaborate on social media channel set-up, management, and platform partner relationships. Keep up with industry trends and leverage innovative marketing tactics to drive successful campaigns. Interact with select Games Publishing and Development partners on all of the above. Basic Qualifications:
5 years of marketing experience within video games, entertainment, or digital Bachelor’s degree Experience in all major areas of games marketing, including online and offline, brand management and product marketing, search, CRM, social media, and PR. Strong expertise/understanding of games and the games industry Solid project management skills to coordinate multiple projects simultaneously across internal functional groups and external partners/licensees Existing relationships with Games publishers are a plus. Additional Job Requirements:
Keynote and Microsoft Office Suite experience are required Must have unrestricted work authorization to work in the United States Travel may be required Perform other related duties as assigned to support the needs of the team Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Desired:
Passion for games and entertainment Demonstrable interest in culture, the consumer, brand strategy, and storytelling Solid business, analytical, and critical thinking skills Proven presentation skills with executive presence and leadership Excellent written and verbal communication skills Attention to detail and organization NBCUniversal is an equal opportunity employer and welcomes applications from diverse candidates.
#J-18808-Ljbffr