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Darkroom

Director of Paid Media

Darkroom, New York, New York, us, 10261

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Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients. Our team has been responsible for billions of dollars in trackable revenue across the various e-commerce marketplace, direct-to-consumer, and social commerce programs under management. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability. About The Role

As a

Director of Paid Media , you will be responsible for a small portfolio of game-changing brands that have engaged with Darkroom to accelerate their growth. You are one-half management consultant — spending your day dissecting inefficiencies within the business and marketing programs — and one-half growth leader, building and orchestrating a Darkroom team meant to deliver growth. This is a client-facing position meant for the best and brightest in performance marketing, capable of leveraging their unique skillset. What you’ll do:

Develop integrated growth strategies that deliver millions in yearly growth for clients. Developing campaigns where all marketing channels are working together and be able to clearly articulate overall themes as well as trends across the paid media plan Work on financial projections, budgets, P&L, and other financial documents to be shared internally, with the client, and used as a north star for work. Work with our data team to deliver financial projections, customer cohort analyses, media plans, and media mix models. Leverage these data insights to develop unique marketing strategies across various industries. Work alongside multiple teams of designers, paid acquisition marketers, retention marketers, and data analysts across the globe for your client portfolio. You should apply if this sounds like you:

5+ years of Paid Social experience with a minimum of 4 years E-Commerce Paid Social experience. You are excited by complex challenges that require innovative marketing strategies to unlock scale. Your 5-10 year plan has you becoming a CMO or CEO of your own brand. You are excited by the challenge to work at the intersection of performance marketing, creative advertising, and financial analysis. You have an acute attention to detail and are capable of project managing large teams with various functions. You are able to be flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation. You are not afraid to be a leader and deliver thoughtful direction that keeps projects on track. You are proficient in financial projections, dealing with P/Ls, and holding your own with Private Equity firms, CEOs, CFOs, or a board of directors when challenged to defend your strategies surrounding marketing movements and paths to scale. You are excited to work with innovative data models that give you unique insights into product, customer, and marketing data. Know the entire acquisition marketing landscape, and have a perspective on how to build world-class campaigns in today’s changing landscape. You like building teams and are comfortable being the quarterback, directing retention, paid media, creative, and data teams in harmony to deliver efficient growth. Experience in online sales channel strategies; Shopify, Amazon, third-party fulfillment, and wholesale. Working at Darkroom

Darkroom is not a typical agency. We are looking for A players that want to build something great. There is no room in our organization for mediocrity and candidates that are not at the top of their game do not last. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. Location, location, (or no) location: Remote-first culture with a strong community base. Health & Wellness: Company-sponsored medical, dental, and vision benefits. Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Parental Leave: flexible parental leave benefits to support new parents during this important transition. Equal Opportunity Statement

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

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