Fidelity Investments
Overview
Senior Email Developer
role at Fidelity Investments. Join a dynamic digital marketing team with a passion for utilizing personalized data and email channel expertise to deepen the relationship with millions of customers, evolve operational processes and implement new MarTech capabilities. You will have the opportunity to hone your development, analytical, strategic, collaboration and leadership skills while managing multiple projects with attention to details and deadlines.
Responsibilities
Code advanced front-end HTML and CSS coding experience, specifically in email.
Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target).
Experience with digital production, MarTech, marketing, and/or creative highly desired.
Email Development subject matter expert with experience building emails, automations, and journeys in Salesforce Marketing Cloud.
With proven knowledge of how to solve for complex dynamic content scenarios; use of shared templates, scripts, and content.
Cross email client rendering issues such as Dark Mode, Outlook-specific limitations, and Embedded Video Player compatibility and capabilities.
Experience contributing to release management processes and production installs.
Execute email campaigns utilizing email marketing best practices to create and code interactive experiences to support business initiatives.
A clear understanding of impact to a firm’s reputation if they are flagged by blacklisting groups.
SQL Query experience is a plus.
Curious and intellectually honest. Dedication to continuous growth, development, and improvement.
Enjoy tracking, triaging, and solving issues in real-time.
Ability to continuously develop and improve process / infrastructure within a constantly evolving team.
Comfortable leading and influencing through ambiguity and without authority.
Strong attention to detail and methodical thinking.
Entrepreneurial and agile mentality, with a bias towards action.
Passion for training and upskilling others.
The Purpose of Your Role As a Senior Email Developer within Fidelity’s central marketing function, your role is to enhance, expand, and support our systems that deepen our relationship with millions of our customers by using data to plan and execute personal, relevant, and timely promotional, service and regulatory email communications. In this capacity, you will serve as Fidelity’s Center of Excellence on current and emerging practices and technologies that power our customer obsessed email marketing programs. You will be responsible for ongoing process documentation, training, troubleshooting, problem solving on our Salesforce Marketing Cloud, email platform. You will apply your Salesforce Marketing Cloud expertise to help the team to continue to innovate and increase efficiency.
The Skills You Bring
Strong project management, time management, and organization skills with a proven ability to successfully plan, manage and (re)prioritize multiple complex projects, programs and campaigns simultaneously and foresee/mitigate potential risks.
Process and detail-oriented thinker who provides clear direction and maintains clear communication with others about the work and results.
Adept at building relationships across all management levels in a highly matrixed environment, leading and collaborating on cross-functional teams, and influencing direction where there isn’t explicit authority. Act as primary liaison between internal business and tech teams to resolve various project and technology challenges.
Able to lead by demonstrating and establishing clarity, effectively communicating, and reinforcing the value of collaboration in enhancing team’s performance.
Ability to think strategically and assess strategy and requirements while implementing tactically on multiple major initiatives simultaneously.
Provide guidance and lead training to enable other team members to meet/exceed expectations. May be responsible for managing a small team of individual contributors; may have input to or be responsible for performance management activities.
Excellent analytical, creative, and oral/written communication/presentation skills.
Excellent judgment and problem solving.
Demonstrated ability to self-learn and self-direct.
Note:
Fidelity does not provide sponsorship for this role.
The Value You Deliver The Senior Email Developer will liaise across multiple teams to:
Learn the existing email documentation, procedures and interactions with the goal to streamline and simplify these processes.
Build, edit, deploy emails, and code logic branching using Salesforce Marketing Cloud (SFMC) on their Content Builder and AMP scripting platforms as well as their Journey Builder capability.
Collaborate with technology teams to onboard new email capabilities and requirements on Salesforce Marketing Cloud (SFMC).
Lead and/or support cross-organizational projects as a subject matter expert for email channel, including but not limited to: template specifications, technical design, channel best practice, executional process and principles, data feed analysis, and platform capabilities.
How Your Work Impacts The Organization The Email Engineering and Marketing Orchestration (EEMO) Team works cross-functionally to support the end-to-end enablement and implementation of PWI emails and journeys. Additionally, the team provides leadership/support to enhance process/procedure efficiency for email programs, and collaborates with partners to drive program/campaign effectiveness through capability enablement, implementation design, customer journey mapping, channel reporting, etc.
Company Overview At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplaces where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, please visit Fidelitycareers.com.
Fidelity Investments is an equal opportunity employer.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Engineering and Information Technology
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role at Fidelity Investments. Join a dynamic digital marketing team with a passion for utilizing personalized data and email channel expertise to deepen the relationship with millions of customers, evolve operational processes and implement new MarTech capabilities. You will have the opportunity to hone your development, analytical, strategic, collaboration and leadership skills while managing multiple projects with attention to details and deadlines.
Responsibilities
Code advanced front-end HTML and CSS coding experience, specifically in email.
Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target).
Experience with digital production, MarTech, marketing, and/or creative highly desired.
Email Development subject matter expert with experience building emails, automations, and journeys in Salesforce Marketing Cloud.
With proven knowledge of how to solve for complex dynamic content scenarios; use of shared templates, scripts, and content.
Cross email client rendering issues such as Dark Mode, Outlook-specific limitations, and Embedded Video Player compatibility and capabilities.
Experience contributing to release management processes and production installs.
Execute email campaigns utilizing email marketing best practices to create and code interactive experiences to support business initiatives.
A clear understanding of impact to a firm’s reputation if they are flagged by blacklisting groups.
SQL Query experience is a plus.
Curious and intellectually honest. Dedication to continuous growth, development, and improvement.
Enjoy tracking, triaging, and solving issues in real-time.
Ability to continuously develop and improve process / infrastructure within a constantly evolving team.
Comfortable leading and influencing through ambiguity and without authority.
Strong attention to detail and methodical thinking.
Entrepreneurial and agile mentality, with a bias towards action.
Passion for training and upskilling others.
The Purpose of Your Role As a Senior Email Developer within Fidelity’s central marketing function, your role is to enhance, expand, and support our systems that deepen our relationship with millions of our customers by using data to plan and execute personal, relevant, and timely promotional, service and regulatory email communications. In this capacity, you will serve as Fidelity’s Center of Excellence on current and emerging practices and technologies that power our customer obsessed email marketing programs. You will be responsible for ongoing process documentation, training, troubleshooting, problem solving on our Salesforce Marketing Cloud, email platform. You will apply your Salesforce Marketing Cloud expertise to help the team to continue to innovate and increase efficiency.
The Skills You Bring
Strong project management, time management, and organization skills with a proven ability to successfully plan, manage and (re)prioritize multiple complex projects, programs and campaigns simultaneously and foresee/mitigate potential risks.
Process and detail-oriented thinker who provides clear direction and maintains clear communication with others about the work and results.
Adept at building relationships across all management levels in a highly matrixed environment, leading and collaborating on cross-functional teams, and influencing direction where there isn’t explicit authority. Act as primary liaison between internal business and tech teams to resolve various project and technology challenges.
Able to lead by demonstrating and establishing clarity, effectively communicating, and reinforcing the value of collaboration in enhancing team’s performance.
Ability to think strategically and assess strategy and requirements while implementing tactically on multiple major initiatives simultaneously.
Provide guidance and lead training to enable other team members to meet/exceed expectations. May be responsible for managing a small team of individual contributors; may have input to or be responsible for performance management activities.
Excellent analytical, creative, and oral/written communication/presentation skills.
Excellent judgment and problem solving.
Demonstrated ability to self-learn and self-direct.
Note:
Fidelity does not provide sponsorship for this role.
The Value You Deliver The Senior Email Developer will liaise across multiple teams to:
Learn the existing email documentation, procedures and interactions with the goal to streamline and simplify these processes.
Build, edit, deploy emails, and code logic branching using Salesforce Marketing Cloud (SFMC) on their Content Builder and AMP scripting platforms as well as their Journey Builder capability.
Collaborate with technology teams to onboard new email capabilities and requirements on Salesforce Marketing Cloud (SFMC).
Lead and/or support cross-organizational projects as a subject matter expert for email channel, including but not limited to: template specifications, technical design, channel best practice, executional process and principles, data feed analysis, and platform capabilities.
How Your Work Impacts The Organization The Email Engineering and Marketing Orchestration (EEMO) Team works cross-functionally to support the end-to-end enablement and implementation of PWI emails and journeys. Additionally, the team provides leadership/support to enhance process/procedure efficiency for email programs, and collaborates with partners to drive program/campaign effectiveness through capability enablement, implementation design, customer journey mapping, channel reporting, etc.
Company Overview At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplaces where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, please visit Fidelitycareers.com.
Fidelity Investments is an equal opportunity employer.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Engineering and Information Technology
#J-18808-Ljbffr