Mattel, Inc.
Associate Manager, Performance Marketing (Digital Gaming)
Mattel, Inc., El Segundo, California, United States, 90245
Associate Manager, Performance Marketing (Digital Gaming)
Join to apply for the
Associate Manager, Performance Marketing (Digital Gaming)
role at
Mattel, Inc. This range is provided by Mattel, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$91,000.00/yr - $135,000.00/yr CREATIVITY IS OUR SUPERPOWER.
It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. The Team:
Mattel Game Studios’ mission is to harness the power of Mattel's iconic brands and IP to create a wide variety of engaging digital games. Our team is guided by industry leaders with decades of experience in various facets of the gaming industry. The Opportunity:
Mattel Games Studios is seeking an analytical and results-driven Performance Marketing Manager to join our growing mobile marketing team. In this role, you will be responsible for acquiring high-quality users across our diverse portfolio of mobile games. What Your Impact Will Be Plan, execute, and optimize multi-channel UA and retargeting campaigns across Meta, Google UAC, TikTok, Apple Search Ads, DSPs, and emerging channels like CTV and influencer partnerships. Manage multi-million-dollar monthly budgets, collaborating with Marketing Analytics on strategic allocation to maximize profitable growth and LTV/ROAS targets. Design and execute A/B and multivariate tests on audiences, bids, and funnels, translating results into scalable performance gains. Partner with creative teams to develop, test, and scale high-performing static, video, UGC, and experimental formats informed by performance insights. Increase app store visibility and conversion through keyword optimization and asset A/B testing (icons, screenshots, videos) using Sensor Tower and Data.ai. Analyze and interpret attribution data from MMP (Singular) and privacy-first frameworks (SKAN, Privacy Sandbox) to guide strategic decisions. Collaborate with product, live-ops, monetization, and analytics teams to align UA and re-engagement with in-game events, content releases, and monetization goals. Build and maintain strategic relationships with platform reps, network partners, and agencies to secure betas, negotiate deals, and explore new traffic sources. Continuously monitor trends in UA, growth marketing, and competitor strategies to proactively test and scale new channels and formats. What We’re Looking For 3–5 years of experience managing UA and retargeting campaigns for mobile F2P games, with a proven track record of delivering profitable growth. Demonstrated expertise in multi-channel media buying across major advertising platforms (Meta, Google UAC, Apple Search Ads, TikTok, DSPs, mobile ad networks). Proven ability to manage and strategically allocate multi-million-dollar monthly budgets to maximize LTV and achieve ROAS targets. In-depth knowledge of App Store Optimization (ASO), including keyword strategy, metadata refinement, creative A/B testing, and conversion rate optimization. Hands-on experience working within privacy-centric frameworks (SKAdNetwork, Privacy Sandbox) and leveraging MMP data (Singular, AppsFlyer, Adjust) to measure and optimize performance. Highly iterative marketer with a data-driven, “test-and-learn” mindset, comfortable operating in fast-moving, ambiguous environments. Exceptional communication and collaboration skills, with the ability to clearly present data-driven insights and strategies to cross-functional teams and executives. Bachelor’s degree in Marketing, Economics, Business, Analytics, or a related field (or equivalent experience). Experience with AdMon is a plus. Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves. Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
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Join to apply for the
Associate Manager, Performance Marketing (Digital Gaming)
role at
Mattel, Inc. This range is provided by Mattel, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$91,000.00/yr - $135,000.00/yr CREATIVITY IS OUR SUPERPOWER.
It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. The Team:
Mattel Game Studios’ mission is to harness the power of Mattel's iconic brands and IP to create a wide variety of engaging digital games. Our team is guided by industry leaders with decades of experience in various facets of the gaming industry. The Opportunity:
Mattel Games Studios is seeking an analytical and results-driven Performance Marketing Manager to join our growing mobile marketing team. In this role, you will be responsible for acquiring high-quality users across our diverse portfolio of mobile games. What Your Impact Will Be Plan, execute, and optimize multi-channel UA and retargeting campaigns across Meta, Google UAC, TikTok, Apple Search Ads, DSPs, and emerging channels like CTV and influencer partnerships. Manage multi-million-dollar monthly budgets, collaborating with Marketing Analytics on strategic allocation to maximize profitable growth and LTV/ROAS targets. Design and execute A/B and multivariate tests on audiences, bids, and funnels, translating results into scalable performance gains. Partner with creative teams to develop, test, and scale high-performing static, video, UGC, and experimental formats informed by performance insights. Increase app store visibility and conversion through keyword optimization and asset A/B testing (icons, screenshots, videos) using Sensor Tower and Data.ai. Analyze and interpret attribution data from MMP (Singular) and privacy-first frameworks (SKAN, Privacy Sandbox) to guide strategic decisions. Collaborate with product, live-ops, monetization, and analytics teams to align UA and re-engagement with in-game events, content releases, and monetization goals. Build and maintain strategic relationships with platform reps, network partners, and agencies to secure betas, negotiate deals, and explore new traffic sources. Continuously monitor trends in UA, growth marketing, and competitor strategies to proactively test and scale new channels and formats. What We’re Looking For 3–5 years of experience managing UA and retargeting campaigns for mobile F2P games, with a proven track record of delivering profitable growth. Demonstrated expertise in multi-channel media buying across major advertising platforms (Meta, Google UAC, Apple Search Ads, TikTok, DSPs, mobile ad networks). Proven ability to manage and strategically allocate multi-million-dollar monthly budgets to maximize LTV and achieve ROAS targets. In-depth knowledge of App Store Optimization (ASO), including keyword strategy, metadata refinement, creative A/B testing, and conversion rate optimization. Hands-on experience working within privacy-centric frameworks (SKAdNetwork, Privacy Sandbox) and leveraging MMP data (Singular, AppsFlyer, Adjust) to measure and optimize performance. Highly iterative marketer with a data-driven, “test-and-learn” mindset, comfortable operating in fast-moving, ambiguous environments. Exceptional communication and collaboration skills, with the ability to clearly present data-driven insights and strategies to cross-functional teams and executives. Bachelor’s degree in Marketing, Economics, Business, Analytics, or a related field (or equivalent experience). Experience with AdMon is a plus. Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves. Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
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