Serta Simmons Bedding, LLC
Performance Marketing Manager - Hybrid
Serta Simmons Bedding, LLC, Atlanta, Georgia, United States, 30383
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Performance Marketing Manager - Hybrid
role at
Serta Simmons Bedding, LLC Be Part of the Future of Sleep!
Serta, Beautyrest, Simmons and
Tuft & Needle. Job Summary:
As the Performance Marketing Manager, you will own the strategy, execution, and optimization of paid marketing channels with a strong focus on new customer acquisition and revenue growth. You will also closely analyze paid media performance, looking at traffic, ROAS, AOV and CVR KPIs. You’ll lead digital campaigns across paid search/shopping, paid social, programmatic, and affiliate channels—continually testing, learning, and iterating to improve performance. What You'll Do:
Develop and lead a performance marketing strategy to drive profitable new customer growth across Serta and Tuft & Needle. Build forecasts, budgets, and KPI targets focused on ROAS, AOV, and Conversion Rate. Partner closely with ecommerce, finance, brand, and creative teams to align on business objectives and campaign execution.
Channel Management
Oversee the strategic and operational management of digital marketing performance. Develop and manage digital prospecting and remarketing campaigns. Own execution and optimization across all paid media channels, including Google Ads, Meta, programmatic/display, and affiliate.
Analytics & Optimization
Monitor and analyze performance by cohort, channel, and campaign to drive improvements in revenue and audience growth. Manage and optimize full-funnel metrics to reduce acquisition costs and improve customer value over time. Leverage tools like GA4, Feedonomics, and third-party analytics platforms.
What You'll Bring:
5-10 years of experience working in performance marketing Understanding of various digital marketing channels like Google Ads (PPC, Shopping, PMAX), Meta, Affiliate Marketing/Impact, Display. Hands-on experience with platforms such as Google Ads, Meta, and DSPs. Strong analytical skills and experience with tools like Google Analytics, Shopify, Tableau or like dashboard, MTA and MMM.
Benefits and Perks (USA, Salary non-union- optional):
Health, Dental, and Vision Annual employee contribution to HSA 401K with company match Paid Time Off / Vacation 12 company holidays Sick days Company paid short- and long-term disability Paid parental leave
It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination, with respect to all terms and conditions of employment, based solely on a person’s race, color, religious creed/religion, sex (including sexual orientation, or gender identity), pregnancy, childbirth or other related medical conditions, national origin, ancestry, citizenship status, disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping or expression), genetic information (including family medical history), or any other protected status except where a reasonable, bona fide occupational qualification exists.
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Performance Marketing Manager - Hybrid
role at
Serta Simmons Bedding, LLC Be Part of the Future of Sleep!
Serta, Beautyrest, Simmons and
Tuft & Needle. Job Summary:
As the Performance Marketing Manager, you will own the strategy, execution, and optimization of paid marketing channels with a strong focus on new customer acquisition and revenue growth. You will also closely analyze paid media performance, looking at traffic, ROAS, AOV and CVR KPIs. You’ll lead digital campaigns across paid search/shopping, paid social, programmatic, and affiliate channels—continually testing, learning, and iterating to improve performance. What You'll Do:
Develop and lead a performance marketing strategy to drive profitable new customer growth across Serta and Tuft & Needle. Build forecasts, budgets, and KPI targets focused on ROAS, AOV, and Conversion Rate. Partner closely with ecommerce, finance, brand, and creative teams to align on business objectives and campaign execution.
Channel Management
Oversee the strategic and operational management of digital marketing performance. Develop and manage digital prospecting and remarketing campaigns. Own execution and optimization across all paid media channels, including Google Ads, Meta, programmatic/display, and affiliate.
Analytics & Optimization
Monitor and analyze performance by cohort, channel, and campaign to drive improvements in revenue and audience growth. Manage and optimize full-funnel metrics to reduce acquisition costs and improve customer value over time. Leverage tools like GA4, Feedonomics, and third-party analytics platforms.
What You'll Bring:
5-10 years of experience working in performance marketing Understanding of various digital marketing channels like Google Ads (PPC, Shopping, PMAX), Meta, Affiliate Marketing/Impact, Display. Hands-on experience with platforms such as Google Ads, Meta, and DSPs. Strong analytical skills and experience with tools like Google Analytics, Shopify, Tableau or like dashboard, MTA and MMM.
Benefits and Perks (USA, Salary non-union- optional):
Health, Dental, and Vision Annual employee contribution to HSA 401K with company match Paid Time Off / Vacation 12 company holidays Sick days Company paid short- and long-term disability Paid parental leave
It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination, with respect to all terms and conditions of employment, based solely on a person’s race, color, religious creed/religion, sex (including sexual orientation, or gender identity), pregnancy, childbirth or other related medical conditions, national origin, ancestry, citizenship status, disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping or expression), genetic information (including family medical history), or any other protected status except where a reasonable, bona fide occupational qualification exists.
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