Vice President, Luxury Brands Marketing Strategy

The Luxury Brands Marketing Strategy team brings to life the unique promise of Hilton's portfolio of Hilton's Luxury brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results. Reporting into the Luxury Brand Team, the Vice President, Luxury Brands Marketing Strategy will partner closely with the Waldorf Astoria, Conrad, and LXR Hotels & Resorts brand heads on all things brand marketing. The VP will drive the strategic development of global brand positioning and lead the creation of high-impact marketing initiatives to drive revenue, grow market share, build brand loyalty, and drive brand health for the Waldorf Astoria, Conrad, and LXR Hotels & Resorts brands. In this role, you will set strategic direction, align cross functional teams to execute campaigns, and drive business outcomes. You will establish strong interaction models across a diverse set of stakeholders and pivot as needed in response to dynamic market condition and build momentum and buy-in for your ideas with data, insights, and storytelling. Responsibilities: Partner with Brand Heads to lead the development of the brand positioning and execution of marketing globally. Identify core research, analytics, and metrics to inform consumer insights, drive efficiency of marketing executions, and develop strong, engaging creative media strategies. Lead creative agencies of record to ensure positive relationships and facilitate groundbreaking, world-class work. Partner with our Creative and Media Teams and agencies to plan and implement go-to-market strategies to achieve brand goals. Actively partner to continuously improve the guest experience – and brand signatures and rituals – at our luxury hotels – pre, post, and during the Stay. Monitor success and opportunities for improvement in a test-and-learn environment to improve return on investment. Provide direction to and collaborate with current and prospective hotels, management companies, and Owners to ensure high-impact performance and halo the brand through marquee openings and other activity. Develop strategic partnerships that are linked to global strategies to build relationships with third parties and reach new audiences, working with Partnership team partners. Collaborate with and influence key partners in the matrix, and actively manage stakeholders up, down, and diagonally across the enterprise, with a focus on Owners, Regional Leadership, Category and Global Brand Heads, and Brand Performance Support. Develop and manage the brand marketing budget, including ratio of working to non-working dollars and monthly/quarterly forecasting and actuals reconciliation. Recruit and nurture top talent, and foster a high performing environment that builds a performance-driven, dynamic, highly engaged team. Requirements: Proven expertise leading Brand Marketing Strategy for a global, complex matrix company – ideally in the luxury and/or luxury travel or hospitality category. Collaboration and partnering skills to serve as a trusted advisor to our senior brand management leaders, Hotel Owners (franchisees) and other key partners. Experience leading global marketing teams and working in a Center of Excellence (CoE) marketing model. Creative and collaborative leader who brings entrepreneurial energy to existing and new business opportunities. Deep understanding of customer-centric, modern marketing (content, social, culture, CRM, etc.). What is it like working for Hilton? Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment. We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program (“Wellthy”), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount.

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