Corelight
Global Channel Marketing Manager (US-Based)
Corelight, San Francisco, California, United States, 94199
Overview
Global Channel Marketing Manager (US-Based) at Corelight. Join to apply for the Global Channel Marketing Manager (US-Based) role at Corelight. Corelight transforms network footprints from physical, virtual and cloud networks into actionable insights. Our customers use these insights to speed incident response and proactively hunt for threats. Corelight is committed to a geographically distributed yet connected employee base with employees working from home and office locations around the world, and fosters an inclusive environment that strengthens the company. Key responsibilities
Develop and Execute Global Channel Marketing Strategies and Programs: Design and lead scalable channel marketing programs aligned with the company\'s cybersecurity platform and Ideal Customer Profile. Drive Global Channel Go-to-Market (GTM) Initiatives: Develop and implement go-to-market strategies and marketing programs with channel partners that highlight our
better together
value propositions. Regional Alignment and Localization: Collaborate with regional marketing leaders in North America, EMEA, and APAC to localize campaign assets, synchronize calendars, and support region-specific partner priorities. Campaign Execution: Deploy integrated marketing campaigns, partner nurture programs, and joint demand-gen efforts across all key geographies. Partner Enablement: Develop and maintain globally consistent yet regionally tailored onboarding content, sales enablement kits, and partner communications. Events and Sponsorships: Partner with Field Marketing to drive global and regional partner event strategies, ensuring consistent messaging and strategic presence. Performance Metrics and Optimization: Track KPIs such as partner-sourced pipeline, engagement, and MDF effectiveness across all geographies. Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment. Content Creation and Distribution: Collaborate with internal teams to create and distribute partner marketing assets, including datasheets, email templates, battle cards, and campaign kits. Administer the partner portal and ensure content is up-to-date and accessible. Cross-Functional Leadership: Liaise with Channel Sales & Sales Engineering, Product Marketing, Field Marketing, Corporate Communications, Brand teams, and Operations to ensure cohesive GTM execution. Platform Management: Utilize CRM systems (like Salesforce) and partner portals to scale communications and measure partner performance. Budget Management: Manage budgets and partner Market Development Funds (MDF) to maximize impact and optimize spending. Required skills and experience
Proven Experience: 6–10 years of B2B marketing experience with 5+ years in channel or partner marketing roles. Cybersecurity Industry Expertise: Strong understanding of the cybersecurity landscape, including emerging threats, solutions, and key trends. Channel Ecosystem Knowledge: Deep understanding of channel ecosystems, including VARs, SPs, MSPs, and global alliances. Global Program Management: Proven track record managing global channel programs with coordination across multiple regions (e.g., North America, EMEA, and APAC). Communication and Collaboration Skills: Outstanding written and verbal communication skills with experience in cross-regional collaboration. Project Management Expertise: Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously. Marketing Technology Proficiency: Familiarity with marketing automation platforms, CRM systems (Salesforce and HubSpot), and partner portals. Data Analysis and Reporting: Analytical mindset with experience tracking and reporting on campaign performance metrics, partner engagement, and ROI to inform future strategy and optimization. Travel: Ability to travel up to 50% of the time. Location: Located in the United States with proximity to a major airport. Educational Background: Bachelor\'s degree in Marketing, Business, or a related field; an MBA is highly desired. This role requires a proactive, self-motivated, and results-driven individual who is passionate about cybersecurity and building strong partner relationships. The ability to adapt quickly in a fast-paced environment and a strong sense of ownership are essential for success in this position. We are looking forward to meeting you. Check us out at
www.corelight.com Compensation and notices
Notice of Pay Transparency: The compensation for this position may vary depending on factors such as location, skills and experience. Depending on the nature and seniority of the role, a percentage of compensation may come in the form of a commission-based or discretionary bonus. Equity and additional benefits will also be awarded. Compensation Range: $144,000—$185,000 USD We are currently advertising in San Francisco, CA; New York, NY; and other locations. Referrals increase your chances of interviewing at Corelight.
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Global Channel Marketing Manager (US-Based) at Corelight. Join to apply for the Global Channel Marketing Manager (US-Based) role at Corelight. Corelight transforms network footprints from physical, virtual and cloud networks into actionable insights. Our customers use these insights to speed incident response and proactively hunt for threats. Corelight is committed to a geographically distributed yet connected employee base with employees working from home and office locations around the world, and fosters an inclusive environment that strengthens the company. Key responsibilities
Develop and Execute Global Channel Marketing Strategies and Programs: Design and lead scalable channel marketing programs aligned with the company\'s cybersecurity platform and Ideal Customer Profile. Drive Global Channel Go-to-Market (GTM) Initiatives: Develop and implement go-to-market strategies and marketing programs with channel partners that highlight our
better together
value propositions. Regional Alignment and Localization: Collaborate with regional marketing leaders in North America, EMEA, and APAC to localize campaign assets, synchronize calendars, and support region-specific partner priorities. Campaign Execution: Deploy integrated marketing campaigns, partner nurture programs, and joint demand-gen efforts across all key geographies. Partner Enablement: Develop and maintain globally consistent yet regionally tailored onboarding content, sales enablement kits, and partner communications. Events and Sponsorships: Partner with Field Marketing to drive global and regional partner event strategies, ensuring consistent messaging and strategic presence. Performance Metrics and Optimization: Track KPIs such as partner-sourced pipeline, engagement, and MDF effectiveness across all geographies. Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment. Content Creation and Distribution: Collaborate with internal teams to create and distribute partner marketing assets, including datasheets, email templates, battle cards, and campaign kits. Administer the partner portal and ensure content is up-to-date and accessible. Cross-Functional Leadership: Liaise with Channel Sales & Sales Engineering, Product Marketing, Field Marketing, Corporate Communications, Brand teams, and Operations to ensure cohesive GTM execution. Platform Management: Utilize CRM systems (like Salesforce) and partner portals to scale communications and measure partner performance. Budget Management: Manage budgets and partner Market Development Funds (MDF) to maximize impact and optimize spending. Required skills and experience
Proven Experience: 6–10 years of B2B marketing experience with 5+ years in channel or partner marketing roles. Cybersecurity Industry Expertise: Strong understanding of the cybersecurity landscape, including emerging threats, solutions, and key trends. Channel Ecosystem Knowledge: Deep understanding of channel ecosystems, including VARs, SPs, MSPs, and global alliances. Global Program Management: Proven track record managing global channel programs with coordination across multiple regions (e.g., North America, EMEA, and APAC). Communication and Collaboration Skills: Outstanding written and verbal communication skills with experience in cross-regional collaboration. Project Management Expertise: Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously. Marketing Technology Proficiency: Familiarity with marketing automation platforms, CRM systems (Salesforce and HubSpot), and partner portals. Data Analysis and Reporting: Analytical mindset with experience tracking and reporting on campaign performance metrics, partner engagement, and ROI to inform future strategy and optimization. Travel: Ability to travel up to 50% of the time. Location: Located in the United States with proximity to a major airport. Educational Background: Bachelor\'s degree in Marketing, Business, or a related field; an MBA is highly desired. This role requires a proactive, self-motivated, and results-driven individual who is passionate about cybersecurity and building strong partner relationships. The ability to adapt quickly in a fast-paced environment and a strong sense of ownership are essential for success in this position. We are looking forward to meeting you. Check us out at
www.corelight.com Compensation and notices
Notice of Pay Transparency: The compensation for this position may vary depending on factors such as location, skills and experience. Depending on the nature and seniority of the role, a percentage of compensation may come in the form of a commission-based or discretionary bonus. Equity and additional benefits will also be awarded. Compensation Range: $144,000—$185,000 USD We are currently advertising in San Francisco, CA; New York, NY; and other locations. Referrals increase your chances of interviewing at Corelight.
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