Launch Potato
Senior Machine Learning Engineer, Ad Performance
Launch Potato, Atlanta, Georgia, United States, 30383
Overview
Senior Machine Learning Engineer, Ad Performance — Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we value speed, ownership, and measurable impact. We are looking for a Machine Learning Engineer who bridges technical depth with business insight to build scalable, reliable systems that move revenue. In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building ML software and infrastructure that drives ad performance and user engagement at scale. Base salary:
$165,000–$215,000 per year, paid semi-monthly. Responsibilities & Outcomes
Develop and scale advertising algorithms that optimize engagement and revenue. Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance. Build scalable infrastructure to support real-time ad decisioning across millions of requests per day. Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs. Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery. Collaborate with global teams across product, data, and engineering to launch high-impact ad features. Stay ahead of emerging technologies and integrate them into the ML stack when they offer a competitive advantage. Qualifications (MUST HAVE)
5+ years of software development and ML engineering, including 3+ years focused on advertising systems. Proven experience optimizing ad performance using both mature models and emerging ML technologies. Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV. Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch). Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP). Strong analytical problem-solving skills with a proven track record of delivering measurable results. Excellent communication, teamwork, and project management skills. Role & Collaboration
Your mission is to elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. You’ll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. Compensation & Benefits
Total compensation includes base salary, profit-sharing bonus, and competitive benefits. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Salary increases are based on company and personal performance. We are committed to diversity, equity, and inclusion. We are an Equal Employment Opportunity employer and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics. Legal & Culture
Launch Potato is a remote-first company with a diverse, global team and a high-performance culture focused on speed, ownership, and measurable impact.
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Senior Machine Learning Engineer, Ad Performance — Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we value speed, ownership, and measurable impact. We are looking for a Machine Learning Engineer who bridges technical depth with business insight to build scalable, reliable systems that move revenue. In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building ML software and infrastructure that drives ad performance and user engagement at scale. Base salary:
$165,000–$215,000 per year, paid semi-monthly. Responsibilities & Outcomes
Develop and scale advertising algorithms that optimize engagement and revenue. Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance. Build scalable infrastructure to support real-time ad decisioning across millions of requests per day. Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs. Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery. Collaborate with global teams across product, data, and engineering to launch high-impact ad features. Stay ahead of emerging technologies and integrate them into the ML stack when they offer a competitive advantage. Qualifications (MUST HAVE)
5+ years of software development and ML engineering, including 3+ years focused on advertising systems. Proven experience optimizing ad performance using both mature models and emerging ML technologies. Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV. Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch). Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP). Strong analytical problem-solving skills with a proven track record of delivering measurable results. Excellent communication, teamwork, and project management skills. Role & Collaboration
Your mission is to elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. You’ll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. Compensation & Benefits
Total compensation includes base salary, profit-sharing bonus, and competitive benefits. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Salary increases are based on company and personal performance. We are committed to diversity, equity, and inclusion. We are an Equal Employment Opportunity employer and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics. Legal & Culture
Launch Potato is a remote-first company with a diverse, global team and a high-performance culture focused on speed, ownership, and measurable impact.
#J-18808-Ljbffr