Hyundai Motor Company
Senior Group Manager, Emerging Platforms & Social Media Marketing
Hyundai Motor Company, Fountain Valley, California, us, 92728
Senior Group Manager, Emerging Platforms & Social Media Marketing
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Senior Group Manager, Emerging Platforms & Social Media Marketing
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Hyundai Motor Company At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package. It’s time you rethink what you expect from an employer. At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. WORK MODEL What You Will Do The Sr. Group Manager, Emerging Platforms & Social Media Marketing is responsible for Hyundai’s social media vision, strategy, and execution across established and emerging platforms. This role provides strategic leadership to the HMA Social Marketing team, manages large-scale integrated campaigns, and ensures Hyundai’s social presence delivers measurable business impact. Lead the overarching Hyundai social strategy across all platforms, ensuring alignment with corporate priorities and KPIs. Evaluate and activate emerging platforms, technologies, and partnerships to keep Hyundai at the forefront of digital culture. Ensure consistent Hyundai brand narrative, voice, and tone across all social initiatives. How You Will Make An Impact Strategic Leadership & Brand Alignment Develop and approve strategic communications briefs for social marketing campaigns, clearly outlining objectives, deliverables, and success metrics. Oversee integrated campaigns with internal teams and external agency partners to ensure creative excellence and executional consistency. Drive development of social-first creative concepts for vehicle launches, tentpoles, and brand campaigns. Project Direction & Campaign Integration Lead budgeting and resource allocation for social media and emerging platform initiatives. Ensure efficient use of resources across the social team and agency partners to maximize impact and scalability. Budget & Resource Oversight Provide regular updates to senior leadership on performance, platform innovations, and industry trends. Translate data and insights into actionable recommendations that inform broader brand and business strategy. Leadership Communication & Reporting Manage and mentor the HMA Social Marketing team, ensuring a culture of collaboration, creativity, and high performance. Foster cross-team alignment and provide clear guidance to deliver work efficiently and effectively. Team Management & Development Bachelor’s degree required. Master’s degree a plus. Ten plus years of social media and community growth experience required. At least five years of experience managing direct reports and agency workflow required. What You Will Bring To The Role Compensation Range: $137,025 - $203,000 annual base salary Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance) Holiday Pay - the company shuts down with pay between Christmas and New Years. Vacation and sick time off Healthcare insurance (medical, dental, and vision) What Hyundai Can Offer You Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.
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Join to apply for the
Senior Group Manager, Emerging Platforms & Social Media Marketing
role at
Hyundai Motor Company At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package. It’s time you rethink what you expect from an employer. At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. WORK MODEL What You Will Do The Sr. Group Manager, Emerging Platforms & Social Media Marketing is responsible for Hyundai’s social media vision, strategy, and execution across established and emerging platforms. This role provides strategic leadership to the HMA Social Marketing team, manages large-scale integrated campaigns, and ensures Hyundai’s social presence delivers measurable business impact. Lead the overarching Hyundai social strategy across all platforms, ensuring alignment with corporate priorities and KPIs. Evaluate and activate emerging platforms, technologies, and partnerships to keep Hyundai at the forefront of digital culture. Ensure consistent Hyundai brand narrative, voice, and tone across all social initiatives. How You Will Make An Impact Strategic Leadership & Brand Alignment Develop and approve strategic communications briefs for social marketing campaigns, clearly outlining objectives, deliverables, and success metrics. Oversee integrated campaigns with internal teams and external agency partners to ensure creative excellence and executional consistency. Drive development of social-first creative concepts for vehicle launches, tentpoles, and brand campaigns. Project Direction & Campaign Integration Lead budgeting and resource allocation for social media and emerging platform initiatives. Ensure efficient use of resources across the social team and agency partners to maximize impact and scalability. Budget & Resource Oversight Provide regular updates to senior leadership on performance, platform innovations, and industry trends. Translate data and insights into actionable recommendations that inform broader brand and business strategy. Leadership Communication & Reporting Manage and mentor the HMA Social Marketing team, ensuring a culture of collaboration, creativity, and high performance. Foster cross-team alignment and provide clear guidance to deliver work efficiently and effectively. Team Management & Development Bachelor’s degree required. Master’s degree a plus. Ten plus years of social media and community growth experience required. At least five years of experience managing direct reports and agency workflow required. What You Will Bring To The Role Compensation Range: $137,025 - $203,000 annual base salary Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance) Holiday Pay - the company shuts down with pay between Christmas and New Years. Vacation and sick time off Healthcare insurance (medical, dental, and vision) What Hyundai Can Offer You Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.
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