Major League Baseball (MLB)
Senior Manager, Marketing Strategy & Business Management
Major League Baseball (MLB), New York, New York, us, 10261
Overview
Senior Manager, Marketing Strategy & Business Management at Major League Baseball (MLB). The Office of the Commissioner seeks a Senior Manager to join its Marketing Strategy team. This team provides advisory to Marketing Leadership in strategy and planning, budget management, organization and people, fan insights, and performance measurement, coordinating among Marketing departments and other League functions to align and translate business goals into strategic plans. Responsibilities
Strategy
Partner with senior leaders to develop annual and long-range marketing goals, objectives, and strategic priorities planning while ensuring alignment with broader MLB-wide planning processes (including annual budget planning). Orchestrate institutional alignment and implementation of strategic marketing plans across Marketing teams and internal stakeholders (Partnerships, Paid Content, Product, etc.). Translate Leadership’s vision and strategic objectives into actionable operational plans and sustainable execution rhythms to drive business impact, including the creation and maintenance of planning calendars.
Analytics
In partnership with Marketing functional teams and Analytics, and third party vendors: develop and maintain central sources for actionable fan insights and target audience strategy, including segmentation. Develop and maintain marketing performance measurement framework, translating high level Marketing goals/objectives into clear, prioritized KPIs/metrics that measure success against strategic priorities and align with enterprise business impact. Ensure consistency in measurement frameworks across regions while adapting to market-specific nuances in marketing performance and strategy. Monitor and analyze Marketing performance to ensure investments and initiatives are driving strategic goals, generating business insights (trends, risks, opportunities) to provide actionable recommendations to Marketing leadership and functional teams. Foster alignment and accountability across the organization and a collaborative environment to unify cross-functional teams. Deliver high-quality executive reporting, contribute to and aggregate reporting materials for Owners Meetings and business reviews, and facilitate cross-departmental and partner communication and performance storytelling.
Finance
Domestic Operating Expense, International Marketing Budgets, T&E, Labor. Oversee budget control of the Marketing group, acting as central point of contact between Finance, Accounting, Marketing department teams, and Leadership on day-to-day management, including forecasts, actuals, accrual exercises, ad hoc incremental investment proposals, variance reconciliation and reallocation. Provide near-real time expense tracking and reporting guidance, acting as general ledger of record for the Finance department on behalf of Marketing. Lead annual and long-range Marketing budget planning, aligned with org goals and key internal stakeholder priorities (Partnerships, Paid Content, Product, Events, etc.). Collaborate with Marketing functional teams to identify opportunities to optimize costs / maximize resources and drive strategy while reinforcing financial standards and best practices, including facilitation of vendor onboarding and billing management processes.
Communications
Develop strategic communications and executive presentations for various business needs, including Owners Meetings, annual strategy, partner communications, senior management meetings, talking points for external engagements, team updates, and other planning and recap materials aligned with business cadences.
Qualifications & Skills
4-7 years experience in marketing, media, or a related functional area Consulting experience preferred Superior organizational skills and attention to detail Experience leading complex, cross-functional initiatives under tight deadlines Excellent written and verbal communication skills, capable of conveying complex information concisely and addressing both strategic and tactical items Ability to build trust-based relationships and influence outcomes without formal authority Advanced proficiency in Microsoft PowerPoint and Excel Proactive, self-motivated, and autonomous, with a strong sense of urgency and bias for action Excellent judgment, independent decision-making, and ability to navigate ambiguity Strong problem-solving skills and a solution-oriented mindset Expertise defining business cases, building roadmaps, and driving execution Salary & Benefits
Salary Range: $100,000 - $125,000 (Base Salary) + Bonus. MLB provides a competitive compensation and benefits package. Your salary and related elements of compensation will be contingent upon work experience, education, skills, and other factors considered relevant. Top MLB Perks & Benefits
Competitive Benefits Package Company 401K Contribution Paid Time Off and Holidays Paid Parental Leave Access to Free Tickets to Baseball Games & MLB.TV Discounts at MLB Store | MLBShop.com Employee Assistance Programs (EAP) Onsite/Online Training & Development Programs Tuition Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Pet Insurance EEO & Privacy
MLB is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. California Residents: See California Recruitment Privacy Policy for details. Colorado Residents: Colorado-based applicants may redact age-identifying information. Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email accommodations@mlb.com. Are you ready to Step Up to the Plate? Apply below!
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Senior Manager, Marketing Strategy & Business Management at Major League Baseball (MLB). The Office of the Commissioner seeks a Senior Manager to join its Marketing Strategy team. This team provides advisory to Marketing Leadership in strategy and planning, budget management, organization and people, fan insights, and performance measurement, coordinating among Marketing departments and other League functions to align and translate business goals into strategic plans. Responsibilities
Strategy
Partner with senior leaders to develop annual and long-range marketing goals, objectives, and strategic priorities planning while ensuring alignment with broader MLB-wide planning processes (including annual budget planning). Orchestrate institutional alignment and implementation of strategic marketing plans across Marketing teams and internal stakeholders (Partnerships, Paid Content, Product, etc.). Translate Leadership’s vision and strategic objectives into actionable operational plans and sustainable execution rhythms to drive business impact, including the creation and maintenance of planning calendars.
Analytics
In partnership with Marketing functional teams and Analytics, and third party vendors: develop and maintain central sources for actionable fan insights and target audience strategy, including segmentation. Develop and maintain marketing performance measurement framework, translating high level Marketing goals/objectives into clear, prioritized KPIs/metrics that measure success against strategic priorities and align with enterprise business impact. Ensure consistency in measurement frameworks across regions while adapting to market-specific nuances in marketing performance and strategy. Monitor and analyze Marketing performance to ensure investments and initiatives are driving strategic goals, generating business insights (trends, risks, opportunities) to provide actionable recommendations to Marketing leadership and functional teams. Foster alignment and accountability across the organization and a collaborative environment to unify cross-functional teams. Deliver high-quality executive reporting, contribute to and aggregate reporting materials for Owners Meetings and business reviews, and facilitate cross-departmental and partner communication and performance storytelling.
Finance
Domestic Operating Expense, International Marketing Budgets, T&E, Labor. Oversee budget control of the Marketing group, acting as central point of contact between Finance, Accounting, Marketing department teams, and Leadership on day-to-day management, including forecasts, actuals, accrual exercises, ad hoc incremental investment proposals, variance reconciliation and reallocation. Provide near-real time expense tracking and reporting guidance, acting as general ledger of record for the Finance department on behalf of Marketing. Lead annual and long-range Marketing budget planning, aligned with org goals and key internal stakeholder priorities (Partnerships, Paid Content, Product, Events, etc.). Collaborate with Marketing functional teams to identify opportunities to optimize costs / maximize resources and drive strategy while reinforcing financial standards and best practices, including facilitation of vendor onboarding and billing management processes.
Communications
Develop strategic communications and executive presentations for various business needs, including Owners Meetings, annual strategy, partner communications, senior management meetings, talking points for external engagements, team updates, and other planning and recap materials aligned with business cadences.
Qualifications & Skills
4-7 years experience in marketing, media, or a related functional area Consulting experience preferred Superior organizational skills and attention to detail Experience leading complex, cross-functional initiatives under tight deadlines Excellent written and verbal communication skills, capable of conveying complex information concisely and addressing both strategic and tactical items Ability to build trust-based relationships and influence outcomes without formal authority Advanced proficiency in Microsoft PowerPoint and Excel Proactive, self-motivated, and autonomous, with a strong sense of urgency and bias for action Excellent judgment, independent decision-making, and ability to navigate ambiguity Strong problem-solving skills and a solution-oriented mindset Expertise defining business cases, building roadmaps, and driving execution Salary & Benefits
Salary Range: $100,000 - $125,000 (Base Salary) + Bonus. MLB provides a competitive compensation and benefits package. Your salary and related elements of compensation will be contingent upon work experience, education, skills, and other factors considered relevant. Top MLB Perks & Benefits
Competitive Benefits Package Company 401K Contribution Paid Time Off and Holidays Paid Parental Leave Access to Free Tickets to Baseball Games & MLB.TV Discounts at MLB Store | MLBShop.com Employee Assistance Programs (EAP) Onsite/Online Training & Development Programs Tuition Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Pet Insurance EEO & Privacy
MLB is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. California Residents: See California Recruitment Privacy Policy for details. Colorado Residents: Colorado-based applicants may redact age-identifying information. Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email accommodations@mlb.com. Are you ready to Step Up to the Plate? Apply below!
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