Diageo
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$45.00/hr - $45.00/hr Magnit Direct Sourcing is a service offered by Magnit Global that provides top talent directly to industry leading clients who have flexible temporary assignments that work on a variety of projects and unlock opportunities for exciting work. As a temporary contractor, you’ll be employed by our Managed Service Provider, Magnit Global, who manages most of our temporary contract hiring. You will not be employed by Diageo. Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Marketing Manager
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. About The Function
Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. About The Role
This role with the Guinness team at Diageo is focused on overseeing day-to-day marketing strategy, social media, and brand activations for the Chicago Open Gate Brewery, while managing third-party operators and collaborating closely with internal brand and location teams. Role Responsibilities
Accountable for driving market awareness and site visitation for the OGBs. Owns the communication and messaging for OGBs, including PR and earned media, social media, paid media, website and digital presence, community engagement, CRM and all associated third-party and agency management required. Delivers best-in-class on-site Guinness experience that drives brand love, emotional engagement, and trial among both local community and tourism traffic. Acts as liaison with local community, brewing industry, government, and others as representative of OGBs as needed. Responsible for site-specific content creation and creative direction, including onsite signage, retail merchandise, and information on beers produced locally. Partners with the Regional Marketing Managers and the Guinness brand team to develop and implement local market sponsorships, partnerships, collaborations, and festivals supporting visitation and OGB beer sales where relevant. Manages internal and external stakeholders on OGB workstreams, including legal, licensing, Diageo Marketing Code (DMC) compliance, and brand priorities. Work with Operations Managers and third-party operations partners to develop and implement on-site activations that drive visitation and extend the reach of the brand into the market. Ensure compliance with Diageo Marketing Code standards and brand guidelines. Understand and evaluate the effectiveness of marketing activities and consumer outreach tools implemented at brand homes around the world to optimize and apply them as best practices within the OGB marketing ecosystem. Budget management and performance reporting. Experience / Skills Required
3-5 years+ marketing experience in beverage alcohol, hospitality, or destination/experience. Experience working in hospitality, product innovation (particularly beer), and brand activations preferred. Experience building and executing strategic plans, integrated marketing programs, and consumer engagement tools. Ability to analyze data and specific market information while recommending business action steps. Proven success in fast-paced, fluid environments where independence, self-initiation and bias for action are required. Effective budget management and experience with performance reporting. Demonstrate ability to enroll and motivate a complex stakeholder organization. Being an ambassador for the location (s)
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$45.00/hr - $45.00/hr Magnit Direct Sourcing is a service offered by Magnit Global that provides top talent directly to industry leading clients who have flexible temporary assignments that work on a variety of projects and unlock opportunities for exciting work. As a temporary contractor, you’ll be employed by our Managed Service Provider, Magnit Global, who manages most of our temporary contract hiring. You will not be employed by Diageo. Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Marketing Manager
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. About The Function
Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. About The Role
This role with the Guinness team at Diageo is focused on overseeing day-to-day marketing strategy, social media, and brand activations for the Chicago Open Gate Brewery, while managing third-party operators and collaborating closely with internal brand and location teams. Role Responsibilities
Accountable for driving market awareness and site visitation for the OGBs. Owns the communication and messaging for OGBs, including PR and earned media, social media, paid media, website and digital presence, community engagement, CRM and all associated third-party and agency management required. Delivers best-in-class on-site Guinness experience that drives brand love, emotional engagement, and trial among both local community and tourism traffic. Acts as liaison with local community, brewing industry, government, and others as representative of OGBs as needed. Responsible for site-specific content creation and creative direction, including onsite signage, retail merchandise, and information on beers produced locally. Partners with the Regional Marketing Managers and the Guinness brand team to develop and implement local market sponsorships, partnerships, collaborations, and festivals supporting visitation and OGB beer sales where relevant. Manages internal and external stakeholders on OGB workstreams, including legal, licensing, Diageo Marketing Code (DMC) compliance, and brand priorities. Work with Operations Managers and third-party operations partners to develop and implement on-site activations that drive visitation and extend the reach of the brand into the market. Ensure compliance with Diageo Marketing Code standards and brand guidelines. Understand and evaluate the effectiveness of marketing activities and consumer outreach tools implemented at brand homes around the world to optimize and apply them as best practices within the OGB marketing ecosystem. Budget management and performance reporting. Experience / Skills Required
3-5 years+ marketing experience in beverage alcohol, hospitality, or destination/experience. Experience working in hospitality, product innovation (particularly beer), and brand activations preferred. Experience building and executing strategic plans, integrated marketing programs, and consumer engagement tools. Ability to analyze data and specific market information while recommending business action steps. Proven success in fast-paced, fluid environments where independence, self-initiation and bias for action are required. Effective budget management and experience with performance reporting. Demonstrate ability to enroll and motivate a complex stakeholder organization. Being an ambassador for the location (s)
#J-18808-Ljbffr