Litera
Overview
Join the Legal Tech Revolution at Litera. We’re leading the legal AI revolution with an AI-driven portfolio of tools that transform how 2M+ legal professionals work daily at top law firms and corporate legal departments. If you’re passionate about building AI-forward solutions that scale globally and want to impact millions of legal professionals, this is your opportunity to help revolutionize legal technology. Responsibilities
Own marketing strategy and execution for a defined customer segment (e.g., BigLaw, mid-market, corporate legal, or government). Shift focus from product-specific promotion to customer-centric engagement; ensure messaging, campaigns, and positioning resonate with each segment. Collaborate with Product Marketing, Sales, and Demand Generation to drive segment penetration, pipeline growth, and customer loyalty. Develop and execute comprehensive marketing strategies for assigned customer segments. Lead customer journey mapping to identify buying processes, decision criteria, and pain points. Create segment-specific messaging, positioning, and thought leadership content. Partner with Product Marketing to align product value propositions with industry relevance. Support Sales with segment-tailored enablement tools (e.g., buyer guides, pitch decks, objection handling). Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline. Build relationships with industry associations, partners, and thought leaders within the segment. Track and report on key metrics including segment pipeline growth, market share, and customer engagement. Qualifications
5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services. Strong understanding of customer segmentation, industry trends, and buyer personas. Proven success in developing go-to-market strategies tailored to specific industries or verticals. Excellent storytelling, messaging, and content creation skills. Ability to partner cross-functionally with Product, Sales, and Demand Gen teams. Experience in campaign development, event marketing, and account-based marketing (ABM). Data-driven mindset with the ability to measure and optimize marketing impact. Why Join Litera
The company culture — emphasis on growth, integrity, and impactful work. Global, dynamic, and diverse team with opportunities to learn, listen, and problem-solve together. Comprehensive benefits package including health insurance, retirement savings, generous paid time off, and work-life balance. Career growth and development with paths in technical and leadership roles. Salary range: $105,000 to $135,000. Pay is based on factors including education, experience, certifications, etc. Litera offers benefits, incentive programs, and 401k (eligibility applies). Hybrid working model with offices in Austin, Boston, Chicago, Denver, New York City, Philadelphia, New Jersey, Raleigh, and Toronto. Candidates should reside within reasonable commuting distance from a future office and be able to work from the office at least three days a week. Location is flexible among listed offices. Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development Referrals increase your chances of interviewing at Litera by 2x
#J-18808-Ljbffr
Join the Legal Tech Revolution at Litera. We’re leading the legal AI revolution with an AI-driven portfolio of tools that transform how 2M+ legal professionals work daily at top law firms and corporate legal departments. If you’re passionate about building AI-forward solutions that scale globally and want to impact millions of legal professionals, this is your opportunity to help revolutionize legal technology. Responsibilities
Own marketing strategy and execution for a defined customer segment (e.g., BigLaw, mid-market, corporate legal, or government). Shift focus from product-specific promotion to customer-centric engagement; ensure messaging, campaigns, and positioning resonate with each segment. Collaborate with Product Marketing, Sales, and Demand Generation to drive segment penetration, pipeline growth, and customer loyalty. Develop and execute comprehensive marketing strategies for assigned customer segments. Lead customer journey mapping to identify buying processes, decision criteria, and pain points. Create segment-specific messaging, positioning, and thought leadership content. Partner with Product Marketing to align product value propositions with industry relevance. Support Sales with segment-tailored enablement tools (e.g., buyer guides, pitch decks, objection handling). Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline. Build relationships with industry associations, partners, and thought leaders within the segment. Track and report on key metrics including segment pipeline growth, market share, and customer engagement. Qualifications
5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services. Strong understanding of customer segmentation, industry trends, and buyer personas. Proven success in developing go-to-market strategies tailored to specific industries or verticals. Excellent storytelling, messaging, and content creation skills. Ability to partner cross-functionally with Product, Sales, and Demand Gen teams. Experience in campaign development, event marketing, and account-based marketing (ABM). Data-driven mindset with the ability to measure and optimize marketing impact. Why Join Litera
The company culture — emphasis on growth, integrity, and impactful work. Global, dynamic, and diverse team with opportunities to learn, listen, and problem-solve together. Comprehensive benefits package including health insurance, retirement savings, generous paid time off, and work-life balance. Career growth and development with paths in technical and leadership roles. Salary range: $105,000 to $135,000. Pay is based on factors including education, experience, certifications, etc. Litera offers benefits, incentive programs, and 401k (eligibility applies). Hybrid working model with offices in Austin, Boston, Chicago, Denver, New York City, Philadelphia, New Jersey, Raleigh, and Toronto. Candidates should reside within reasonable commuting distance from a future office and be able to work from the office at least three days a week. Location is flexible among listed offices. Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development Referrals increase your chances of interviewing at Litera by 2x
#J-18808-Ljbffr