General Motors of Canada
Senior Manager, Cadillac Auto Communications
General Motors of Canada, Phila, Pennsylvania, United States
Job Description
Hybrid OR Remote : This role is based remotely but if you live within a 50-mile radius of Detroit, Warren, Mountain View, Austin or Atlanta, you are expected to report to that location three times a week, at minimum or other frequency dictated by the business.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
The Role:
The Senior Manager, Cadillac Auto Communications is a seasoned communications professional within GM’s Brand and Product Communications team, responsible for shaping and amplifying Cadillac’s brand voice across media and industry platforms. You bring deep experience in automotive communications or related industries, with a genuine passion for how vehicles are built, engineered, and brought to life. What You’ll Do (Responsibilities):
Build and manage media and influencer relationships across automotive and tech sectors. Respond to complex media inquiries and develop strategic messaging. Create and distribute high-impact press materials and internal communications. Lead logistics and execution for major automotive events and product launches. Maintain and optimize systems for tracking media coverage, press kits, and event documentation. Identify opportunities to improve internal processes and communication strategies. Collaborate across teams to align messaging and drive cross-functional initiatives. Mentor junior team members and provide guidance on communications best practices. Use data and insights to influence decision-making and demonstrate the value of communications efforts. Lead media monitoring efforts and analyze coverage trends to inform strategy. Your Skills & Abilities (Required Qualifications):
Bachelor’s degree in communications, Public Relations, Journalism, or a related field 6+ years of progressive experience in communications, media relations, or a closely related field, with a
strong focus in automotive
communications. Proven ability to lead complex, cross-functional projects, driving alignment across diverse teams and stakeholders. Exceptional written and verbal communication skills, with a talent for crafting compelling, strategic narratives tailored to automotive audiences. Proficiency in media monitoring tools, social media platforms, and Microsoft Office Suite; familiarity with automotive media outlets and influencers is a plus. Highly organized and detail-oriented, with strong analytical thinking and the ability to translate insights into action. Exercises independent judgment and strategic problem-solving, especially in high-visibility or time-sensitive situations. Builds and sustains relationships with senior internal and external stakeholders, including media, agency partners, and industry thought leaders. Proactively identifies and implements innovative communication strategies and process improvements. Serves as a mentor and resource to junior team members, fostering a culture of collaboration and excellence. General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
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The Senior Manager, Cadillac Auto Communications is a seasoned communications professional within GM’s Brand and Product Communications team, responsible for shaping and amplifying Cadillac’s brand voice across media and industry platforms. You bring deep experience in automotive communications or related industries, with a genuine passion for how vehicles are built, engineered, and brought to life. What You’ll Do (Responsibilities):
Build and manage media and influencer relationships across automotive and tech sectors. Respond to complex media inquiries and develop strategic messaging. Create and distribute high-impact press materials and internal communications. Lead logistics and execution for major automotive events and product launches. Maintain and optimize systems for tracking media coverage, press kits, and event documentation. Identify opportunities to improve internal processes and communication strategies. Collaborate across teams to align messaging and drive cross-functional initiatives. Mentor junior team members and provide guidance on communications best practices. Use data and insights to influence decision-making and demonstrate the value of communications efforts. Lead media monitoring efforts and analyze coverage trends to inform strategy. Your Skills & Abilities (Required Qualifications):
Bachelor’s degree in communications, Public Relations, Journalism, or a related field 6+ years of progressive experience in communications, media relations, or a closely related field, with a
strong focus in automotive
communications. Proven ability to lead complex, cross-functional projects, driving alignment across diverse teams and stakeholders. Exceptional written and verbal communication skills, with a talent for crafting compelling, strategic narratives tailored to automotive audiences. Proficiency in media monitoring tools, social media platforms, and Microsoft Office Suite; familiarity with automotive media outlets and influencers is a plus. Highly organized and detail-oriented, with strong analytical thinking and the ability to translate insights into action. Exercises independent judgment and strategic problem-solving, especially in high-visibility or time-sensitive situations. Builds and sustains relationships with senior internal and external stakeholders, including media, agency partners, and industry thought leaders. Proactively identifies and implements innovative communication strategies and process improvements. Serves as a mentor and resource to junior team members, fostering a culture of collaboration and excellence. General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
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