Inside Higher Ed
Brand and Marketing Coordinator (Auxiliary Services)
Inside Higher Ed, Amherst, Massachusetts, us, 01002
Brand and Marketing Coordinator (Auxiliary Services)
Position summary and responsibilities for the Brand and Marketing Coordinator within UMass Amherst Auxiliary Enterprises.
Essential Functions
Assist in planning, implementation, and execution of long- and short-term marketing strategies for Auxiliary Enterprises.
Collaborate with contracted graphic designers and printers to ensure brand image and messaging align with AE goals.
Develop graphic design elements such as flyers, posters, banners, patches, screens, and other assets to support marketing campaigns.
Develop marketing strategies and assist in planning and executing the annual Tastes of the World: Chef Culinary Conference and other AE events.
Work with AE leadership to create new events.
Promote programs to increase awareness about UMass Auxiliary Enterprises through targeted public relations campaigns.
Serve as the primary point of contact for the department’s social media efforts, including content creation, scheduling, and engagement strategies.
Produce, maintain, and update AE websites and app to ensure user-friendly and engaging digital experiences.
Utilize market research, surveys, and social media analytics to create metrics and reports for social media performance.
Produce media, including videos, copy, photographs, and digital image manipulation, to support marketing efforts.
Develop meeting agendas and distribute recaps to attendees to ensure clear communication and follow-up actions.
Assemble detailed reports for senior leadership by gathering and synthesizing data from various databases.
Minimum Qualifications
Bachelor’s degree in business marketing, communications, public relations, or a related field.
Experience in marketing, brand development, or public relations.
Strong analytical skills with proficiency in data visualization tools and marketing analytics.
Excellent written and verbal communication skills.
Proficiency in graphic design tools and software (e.g., Adobe Creative Suite).
Proficiency in Canva, Animoto, Biteable, Adobe suites (After Effects, Premiere Pro) and iMovie.
Experience managing social media platforms and analyzing performance metrics.
Strong project management skills with the ability to meet deadlines.
Ability to work collaboratively with internal and external stakeholders.
Preferred Qualifications
Experience in higher education or dining services marketing.
Familiarity with website management platforms (e.g., WordPress).
Basic video production and editing skills.
Understanding of market research methodologies and survey tools.
Physical Demands / Working Conditions Typical office environment.
Work Schedule
M-F 8:30am–5:00pm; may include evenings, nights, and weekends as business needs dictate.
40 hours per week.
Salary Information Level 25; PSU Hiring Ranges.
Special Instructions to Applicants Please complete online application and provide contact information for three professional references.
The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws.
Advertised September 15, 2025 Eastern Daylight Time; Applications close December 19, 2025 Eastern Standard Time.
#J-18808-Ljbffr
Essential Functions
Assist in planning, implementation, and execution of long- and short-term marketing strategies for Auxiliary Enterprises.
Collaborate with contracted graphic designers and printers to ensure brand image and messaging align with AE goals.
Develop graphic design elements such as flyers, posters, banners, patches, screens, and other assets to support marketing campaigns.
Develop marketing strategies and assist in planning and executing the annual Tastes of the World: Chef Culinary Conference and other AE events.
Work with AE leadership to create new events.
Promote programs to increase awareness about UMass Auxiliary Enterprises through targeted public relations campaigns.
Serve as the primary point of contact for the department’s social media efforts, including content creation, scheduling, and engagement strategies.
Produce, maintain, and update AE websites and app to ensure user-friendly and engaging digital experiences.
Utilize market research, surveys, and social media analytics to create metrics and reports for social media performance.
Produce media, including videos, copy, photographs, and digital image manipulation, to support marketing efforts.
Develop meeting agendas and distribute recaps to attendees to ensure clear communication and follow-up actions.
Assemble detailed reports for senior leadership by gathering and synthesizing data from various databases.
Minimum Qualifications
Bachelor’s degree in business marketing, communications, public relations, or a related field.
Experience in marketing, brand development, or public relations.
Strong analytical skills with proficiency in data visualization tools and marketing analytics.
Excellent written and verbal communication skills.
Proficiency in graphic design tools and software (e.g., Adobe Creative Suite).
Proficiency in Canva, Animoto, Biteable, Adobe suites (After Effects, Premiere Pro) and iMovie.
Experience managing social media platforms and analyzing performance metrics.
Strong project management skills with the ability to meet deadlines.
Ability to work collaboratively with internal and external stakeholders.
Preferred Qualifications
Experience in higher education or dining services marketing.
Familiarity with website management platforms (e.g., WordPress).
Basic video production and editing skills.
Understanding of market research methodologies and survey tools.
Physical Demands / Working Conditions Typical office environment.
Work Schedule
M-F 8:30am–5:00pm; may include evenings, nights, and weekends as business needs dictate.
40 hours per week.
Salary Information Level 25; PSU Hiring Ranges.
Special Instructions to Applicants Please complete online application and provide contact information for three professional references.
The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws.
Advertised September 15, 2025 Eastern Daylight Time; Applications close December 19, 2025 Eastern Standard Time.
#J-18808-Ljbffr