Clearstory.build
Senior Demand Generation Manager
Clearstory.build, Walnut Creek, California, United States, 94598
Demand Generation Manager
Change Orders are a $200 billion problem in commercial construction. They slow down jobs, create billing chaos, and strain relationships between GCs, subs, and owners. Clearstory was built to fix thatfast. We're the industry's first (and only) Change Order Communication and Workflow Platform. Our network-based SaaS solution closes the gap between financial systems, field teams, and project stakeholders. Instead of juggling spreadsheets, PDFs, and inbox threads, teams use Clearstory to streamline T&M tags, standardize Change Orders, and keep everyone aligned in real time. The market is massive, the pain is urgent, and our product is purpose-built to solve it. We've already proven product-market fit with some of the biggest names in construction. Now we're scaling fastand we're hiring a demand gen expert who's ready to accelerate growth in a high-velocity go-to-market motion. If you're a hands-on growth marketer who loves full-funnel strategy, thrives on experimentation, and wants to make a big impact in a category-defining startuplet's talk. We are seeking a strategic, data-driven, and hands on Senior Demand Generation Manager to lead our pipeline-driving initiatives. You will be hands on building integrated campaigns, paid channels, ABM, and lifecycle marketing. You will work closely with Product Marketing, Content, Sales, and RevOps to develop high-performing campaigns that convert general contractors and subcontractors into customers. This is a highly cross-functional senior individual contributor role for a proactive individual who can think holistically about funnel health, but also dive into the details of testing copy, optimizing channels, or refining nurture sequences. Demand Generation & Funnel Strategy
Own the full-funnel demand gen engine: digital, email, ABM, events, and campaigns You will own the planning, execution, and optimization of integrated campaigns that create awareness, drive demand, and accelerate SQL conversion Test and optimize paid channels (LinkedIn, Google, retargeting) to maximize ROAS Align closely with Product Marketing to turn messaging and value props into compelling campaign narratives Own and execute the campaign calendar and ensure cohesive execution across audience segments ABM, Nurture & Lifecycle
Develop and execute ABM plays for strategic enterprise accounts Build and optimize lifecycle nurture programs for top-of-funnel and mid-funnel audiences based on buyer signals Collaborate with Sales to build and tailor outreach programs, landing pages, and nurture sequences Influence lead scoring, routing, and lifecycle stage definitions in partnership with RevOps Campaign Optimization & Reporting
Own key performance metrics: MQL volume, funnel conversion, pipeline creation, and campaign ROI Build dashboards and report on campaign performance with clarity and regularity Partner with RevOps to maintain campaign hygiene and attribution integrity Continuously iterate campaigns through A/B testing and data-backed insights
Change Orders are a $200 billion problem in commercial construction. They slow down jobs, create billing chaos, and strain relationships between GCs, subs, and owners. Clearstory was built to fix thatfast. We're the industry's first (and only) Change Order Communication and Workflow Platform. Our network-based SaaS solution closes the gap between financial systems, field teams, and project stakeholders. Instead of juggling spreadsheets, PDFs, and inbox threads, teams use Clearstory to streamline T&M tags, standardize Change Orders, and keep everyone aligned in real time. The market is massive, the pain is urgent, and our product is purpose-built to solve it. We've already proven product-market fit with some of the biggest names in construction. Now we're scaling fastand we're hiring a demand gen expert who's ready to accelerate growth in a high-velocity go-to-market motion. If you're a hands-on growth marketer who loves full-funnel strategy, thrives on experimentation, and wants to make a big impact in a category-defining startuplet's talk. We are seeking a strategic, data-driven, and hands on Senior Demand Generation Manager to lead our pipeline-driving initiatives. You will be hands on building integrated campaigns, paid channels, ABM, and lifecycle marketing. You will work closely with Product Marketing, Content, Sales, and RevOps to develop high-performing campaigns that convert general contractors and subcontractors into customers. This is a highly cross-functional senior individual contributor role for a proactive individual who can think holistically about funnel health, but also dive into the details of testing copy, optimizing channels, or refining nurture sequences. Demand Generation & Funnel Strategy
Own the full-funnel demand gen engine: digital, email, ABM, events, and campaigns You will own the planning, execution, and optimization of integrated campaigns that create awareness, drive demand, and accelerate SQL conversion Test and optimize paid channels (LinkedIn, Google, retargeting) to maximize ROAS Align closely with Product Marketing to turn messaging and value props into compelling campaign narratives Own and execute the campaign calendar and ensure cohesive execution across audience segments ABM, Nurture & Lifecycle
Develop and execute ABM plays for strategic enterprise accounts Build and optimize lifecycle nurture programs for top-of-funnel and mid-funnel audiences based on buyer signals Collaborate with Sales to build and tailor outreach programs, landing pages, and nurture sequences Influence lead scoring, routing, and lifecycle stage definitions in partnership with RevOps Campaign Optimization & Reporting
Own key performance metrics: MQL volume, funnel conversion, pipeline creation, and campaign ROI Build dashboards and report on campaign performance with clarity and regularity Partner with RevOps to maintain campaign hygiene and attribution integrity Continuously iterate campaigns through A/B testing and data-backed insights