AAJA25
Lifecycle Marketing Director / Senior Manager
We reach more than millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Your role in helping us shape the future: The Lifecycle Marketing Director / Senior Manager will: Be the subject matter expert in lifecycle management across a broad marketplace of General Manager led verticals. Own lifecycle, transactional and promotional goals for B2C and B2B strategies Establish and own lifecycle KPIs with a clear framework for measurement and optimization. Spearhead lifecycle marketing strategies across various customer stages, utilizing email, and other direct marketing channels to enhance engagement and retention. Key Responsibilities: Campaign & Channel Execution: Manage the end-to-end lifecycle calendar across email, onsite messaging, and push notifications. Team Leadership: Oversee and guide resources supporting CDP and email execution. Technical Platform Ownership: Serve as technical owner of Blueshift, USN’s enterprise CDP platform. Optimization Expertise: Manage and segment customer databases for targeted campaigns. Job Requirements
You should definitely have: Five years to seven years of experience in lifecycle, CRM, retention or email marketing. Segmentation and segment building Triggered/Drip campaign building experience. Campaign execution and optimization Template building using tools like BeePro or built-in ESP tools Campaign analysis, specifically for conversion and revenue optimization Deep expertise in campaign orchestration using ESPs, CDPs, and/or CRM platforms 3+ years experience leading team and developing talent. Bachelor’s or Master’s degree in Marketing, Business or a related field What it’s like to work with us: We invest in people with passion and potential who understand U.S. News’ dedication to our consumers. Entrepreneurial, mission-driven culture with core values of quality and integrity. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
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We reach more than millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Your role in helping us shape the future: The Lifecycle Marketing Director / Senior Manager will: Be the subject matter expert in lifecycle management across a broad marketplace of General Manager led verticals. Own lifecycle, transactional and promotional goals for B2C and B2B strategies Establish and own lifecycle KPIs with a clear framework for measurement and optimization. Spearhead lifecycle marketing strategies across various customer stages, utilizing email, and other direct marketing channels to enhance engagement and retention. Key Responsibilities: Campaign & Channel Execution: Manage the end-to-end lifecycle calendar across email, onsite messaging, and push notifications. Team Leadership: Oversee and guide resources supporting CDP and email execution. Technical Platform Ownership: Serve as technical owner of Blueshift, USN’s enterprise CDP platform. Optimization Expertise: Manage and segment customer databases for targeted campaigns. Job Requirements
You should definitely have: Five years to seven years of experience in lifecycle, CRM, retention or email marketing. Segmentation and segment building Triggered/Drip campaign building experience. Campaign execution and optimization Template building using tools like BeePro or built-in ESP tools Campaign analysis, specifically for conversion and revenue optimization Deep expertise in campaign orchestration using ESPs, CDPs, and/or CRM platforms 3+ years experience leading team and developing talent. Bachelor’s or Master’s degree in Marketing, Business or a related field What it’s like to work with us: We invest in people with passion and potential who understand U.S. News’ dedication to our consumers. Entrepreneurial, mission-driven culture with core values of quality and integrity. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
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