CaptivateIQ
Overview
Base pay range: $130,000.00/yr - $205,000.00/yr. This range is provided by CaptivateIQ. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, we empower high-growth companies like Netflix, Figma and Stripe with the flexibility and insights needed to drive revenue performance. Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management. About The Role As a Senior Product Marketing Manager, you’ll play a critical role in shaping and executing the go-to-market strategy for new products and our commercial segment. This high-impact position combines strategic ownership with cross-functional collaboration. You’ll lead positioning, messaging, and enablement for both new products and our commercial segment to help us differentiate and win in a dynamic market. You’ll work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value. Location
The candidate selected for this opportunity must reside near one of the following locations: Hybrid (in-office 3 days per week) Menlo Park, CA Austin, TX Remote Raleigh, NC Nashville, TN Toronto, Canada Responsibilities
Product Launches & GTM Strategy: Own product marketing for new solutions—partner with Product, Marketing, and Sales to craft messaging, positioning, and launch strategies that accelerate growth Sales Enablement & Commercial Strategy: Lead product marketing for the commercial segment, equipping sales with the right collateral, insights, and training to drive revenue Competitive Intelligence: Monitor competitive landscape and translate findings into strategic insights for Sales and Product Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports GTM and expansion strategies Customer & Market Research: Conduct and synthesize primary research to gather customer insights and inform product and marketing direction Content & Collateral Development: Build sales assets (decks, one-pagers, battlecards, playbooks) to support pipeline generation and deal velocity Cross-Functional Collaboration: Align on GTM priorities across teams from ideation through launch Evangelism: Serve as an evangelist of the voice of the customer for internal teams and for prospect and customer audiences Requirements
5+ years in B2B SaaS product marketing and 8–10 years of overall professional experience Experience launching new products and driving GTM strategy Experience working closely with Product Management, Marketing and Sales Deep understanding of competitive intelligence and how to use it to differentiate and win deals Exceptional storytelling and communication skills; ability to distill complex concepts into compelling messaging Track record of partnering with Sales and Marketing to drive pipeline and revenue Data-driven mindset with ability to measure and iterate on success Driven, resourceful, and motivated to help teams succeed Benefits
(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents Flexible vacation days and quarterly mental health days One-time expense on your 1-year work anniversary for travel, home furnishings, or a nice meal Annual stipends for professional development and caretaking (US-ONLY) 401k plan to participate in and save towards the future Newest Apple products to support productivity Employee Resource Groups (ERGs) to support DEI goals and diverse talent Notice for Prospective Candidates
Only emails from @captivateiq.com should be trusted We are aware of recruitment scams using the CaptivateIQ name. We will never ask for sensitive personal information or payments as part of the application process or before an offer is made. We will conduct multiple rounds of interviews face-to-face or via secure video conferencing and will never request cash or personal information upfront. The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000–$205,000; for all other North America locations, the range is $130,000–$168,000. The OTE offered will depend on factors including proficiency, performance, and location. This component is part of CaptivateIQ\'s total rewards package.
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Base pay range: $130,000.00/yr - $205,000.00/yr. This range is provided by CaptivateIQ. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, we empower high-growth companies like Netflix, Figma and Stripe with the flexibility and insights needed to drive revenue performance. Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management. About The Role As a Senior Product Marketing Manager, you’ll play a critical role in shaping and executing the go-to-market strategy for new products and our commercial segment. This high-impact position combines strategic ownership with cross-functional collaboration. You’ll lead positioning, messaging, and enablement for both new products and our commercial segment to help us differentiate and win in a dynamic market. You’ll work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value. Location
The candidate selected for this opportunity must reside near one of the following locations: Hybrid (in-office 3 days per week) Menlo Park, CA Austin, TX Remote Raleigh, NC Nashville, TN Toronto, Canada Responsibilities
Product Launches & GTM Strategy: Own product marketing for new solutions—partner with Product, Marketing, and Sales to craft messaging, positioning, and launch strategies that accelerate growth Sales Enablement & Commercial Strategy: Lead product marketing for the commercial segment, equipping sales with the right collateral, insights, and training to drive revenue Competitive Intelligence: Monitor competitive landscape and translate findings into strategic insights for Sales and Product Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports GTM and expansion strategies Customer & Market Research: Conduct and synthesize primary research to gather customer insights and inform product and marketing direction Content & Collateral Development: Build sales assets (decks, one-pagers, battlecards, playbooks) to support pipeline generation and deal velocity Cross-Functional Collaboration: Align on GTM priorities across teams from ideation through launch Evangelism: Serve as an evangelist of the voice of the customer for internal teams and for prospect and customer audiences Requirements
5+ years in B2B SaaS product marketing and 8–10 years of overall professional experience Experience launching new products and driving GTM strategy Experience working closely with Product Management, Marketing and Sales Deep understanding of competitive intelligence and how to use it to differentiate and win deals Exceptional storytelling and communication skills; ability to distill complex concepts into compelling messaging Track record of partnering with Sales and Marketing to drive pipeline and revenue Data-driven mindset with ability to measure and iterate on success Driven, resourceful, and motivated to help teams succeed Benefits
(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents Flexible vacation days and quarterly mental health days One-time expense on your 1-year work anniversary for travel, home furnishings, or a nice meal Annual stipends for professional development and caretaking (US-ONLY) 401k plan to participate in and save towards the future Newest Apple products to support productivity Employee Resource Groups (ERGs) to support DEI goals and diverse talent Notice for Prospective Candidates
Only emails from @captivateiq.com should be trusted We are aware of recruitment scams using the CaptivateIQ name. We will never ask for sensitive personal information or payments as part of the application process or before an offer is made. We will conduct multiple rounds of interviews face-to-face or via secure video conferencing and will never request cash or personal information upfront. The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000–$205,000; for all other North America locations, the range is $130,000–$168,000. The OTE offered will depend on factors including proficiency, performance, and location. This component is part of CaptivateIQ\'s total rewards package.
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