Legends Global
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General Manager
role at
Legends Global This range is provided by Legends Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$200,000.00/yr - $215,000.00/yr Additional compensation types
Annual Bonus POSITION: General Manager DEPARTMENT: Administration REPORTS TO: Regional Vice President, Attractions FLSA STATUS: Exempt LEGENDS & ASM GLOBAL LTwo powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality. LEGENDS
brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences. ASM Global , the world leader in venue management and live event production, oversees 350+ iconic venues including stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen. THE ROLE The General Manager of View Boston in Boston, MA functions as the primary strategic business leader of the property, with responsibility for all aspects of marketing the venue and managing the operation of the overall business, including guest experience, event innovation, financial performance, sales and revenue generation and delivering a return on investment to key stakeholders. The GM ensures implementation of best practices, with the objective of exceeding guest expectations and increased profits. The person stepping into this role holds the property leadership team accountable for strategy execution and guides their individual professional development. The GM ensures sales engines are leveraged, initiating independent and proactive sales activities, when appropriate, to generate demand. This role is actively involved in the entertainment and tourism communities, and builds strong relationships with local officials, businesses, and customers. The GM oversees a staff of seasoned professionals across the entire operation including Operations, Sales & Marketing, Events, Food and Beverage, Finance and Human Resources. He/She/They will also own the relationships with influencer relations, as well as internal and external Communications, to develop and drive impactful strategies that will grow sales and elevate guest experience. Key Responsibilities Business Strategy:
Develops and executes property business plans aligned with Legends’ strategies; identifies opportunities, evaluates performance, and drives profitability and guest satisfaction. Sales & Marketing:
Partners with Sales and Marketing to create revenue-generating strategies, pursue new leads, and ensure alignment with brand goals. Talent & Leadership:
Builds a high-performing team through coaching, development plans, and succession planning; holds leaders accountable for results. Brand Advocacy:
Acts as a brand champion, modeling service excellence, motivating staff, and ensuring brand goals are delivered across guest experience. Business Analytics:
Reviews financial, market, and customer data to guide decisions, forecast demand, and improve service. Revenue Management:
Develops pricing and forecasting strategies to balance demand, costs, and profitability. Owner Relations:
Maintains strong communication with ownership, providing detailed performance analysis and strategic recommendations. Customer & Community Relations:
Engages with guests, addresses feedback, enhances service, and builds alliances with the local community. Compliance & Standards:
Ensures adherence to legal, safety, and brand standards through audits, training, and quality checks. Essential Duties and Responsibilities Own the forecast and strategy for the entire View Boston operation in Boston, MA. Leverage Legends Global Attractions resources and oversee organization at the asset level. Build strong relationships with building ownership through proactive and ongoing communication. Represent View Boston/Legends Global Attractions at important functions, industry events, and public meetings. Oversee quality control throughout the View Boston experience, establishing goals for each department in partnership with division managers. Evaluate and advise on the impact of long-range planning, introduction of new programs and strategies. Develop and enforce policies and procedures to improve operation and effectiveness of View Boston. Translate strong initial first two years into lasting growth to ensure sustainability. Assist in developing best practices and learnings in operations, sales, consumer engagement and associate training. Qualifications To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required. The ideal candidate will have a bachelor’s degree, preferably in marketing, communications, business, hospitality or related field. A combination of practical experience and education will be considered as an alternative. 10+ years of related experience, preferably in management operations, high-volume sales and marketing management, finance and accounting, or related professional area. Experience in traditional attractions, ticketed museums, amusement parks, or family entertainment centers is a plus. A deep understanding of traditional and innovative sales and marketing strategies; a proven track record of implementing initiatives that will drive brand awareness and demand. Tremendous communication and leadership skills, with the ability to work with peers and senior leaders across all business functions. Ability to align View Boston internally around critical sales and marketing initiatives to enhance the guest experience. Experience building integrated sales, marketing, and operations teams and culture. Proven leadership experience in a sales environment including coaching, mentoring, hiring, training, and performance management. Experience in food & beverage management for an entertainment, resort or restaurant venue. Ability to prioritize, manage, and complete multiple projects within time constraints with strong attention to detail. Knowledge of local and regional attractions markets, venue operations, and special events industries. Strong strategic thinking, analytical and leadership skills, with excellent written and oral communication skills. Strong analytical and financial skills; understanding of data analysis, research, ticket sales patterns, and demographics trends. Creative and resourceful with excellent negotiation and communication skills. Experience managing a wide variety of internal and external stakeholders. Master collaborator who balances creativity with practical solutions. Entrepreneurial with ability to balance creativity and innovation with practical solutions. Able to thrive in a fast-paced environment and adapt to change daily. Experience in domestic and international tour & travel/group sales. Ability to evaluate risks and liabilities of special events and venue rentals. Ability to develop and deliver sound recommendations to senior management. Organization and planning skills; ability to prioritize, handle multiple tasks, and delegate effectively. Willingness to work non-traditional hours (nights, weekends, holidays) as required. Compensation Competitive base salary plus bonus potential, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan. Working Conditions Location: On Site - View Boston The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The essential responsibilities of this position are described above and may be subject to change at any time. Legends & ASM Global are Equal Opportunity/Affirmative Action employers, and encourage Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor. Seniority level
Not Applicable Employment type
Full-time Job function
Management, Administrative, and Finance Industries: Entertainment Providers and Food and Beverage Services Note: This description contains required information about the role and responsibilities. Please refer to the original posting for any updates.
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General Manager
role at
Legends Global This range is provided by Legends Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$200,000.00/yr - $215,000.00/yr Additional compensation types
Annual Bonus POSITION: General Manager DEPARTMENT: Administration REPORTS TO: Regional Vice President, Attractions FLSA STATUS: Exempt LEGENDS & ASM GLOBAL LTwo powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality. LEGENDS
brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences. ASM Global , the world leader in venue management and live event production, oversees 350+ iconic venues including stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen. THE ROLE The General Manager of View Boston in Boston, MA functions as the primary strategic business leader of the property, with responsibility for all aspects of marketing the venue and managing the operation of the overall business, including guest experience, event innovation, financial performance, sales and revenue generation and delivering a return on investment to key stakeholders. The GM ensures implementation of best practices, with the objective of exceeding guest expectations and increased profits. The person stepping into this role holds the property leadership team accountable for strategy execution and guides their individual professional development. The GM ensures sales engines are leveraged, initiating independent and proactive sales activities, when appropriate, to generate demand. This role is actively involved in the entertainment and tourism communities, and builds strong relationships with local officials, businesses, and customers. The GM oversees a staff of seasoned professionals across the entire operation including Operations, Sales & Marketing, Events, Food and Beverage, Finance and Human Resources. He/She/They will also own the relationships with influencer relations, as well as internal and external Communications, to develop and drive impactful strategies that will grow sales and elevate guest experience. Key Responsibilities Business Strategy:
Develops and executes property business plans aligned with Legends’ strategies; identifies opportunities, evaluates performance, and drives profitability and guest satisfaction. Sales & Marketing:
Partners with Sales and Marketing to create revenue-generating strategies, pursue new leads, and ensure alignment with brand goals. Talent & Leadership:
Builds a high-performing team through coaching, development plans, and succession planning; holds leaders accountable for results. Brand Advocacy:
Acts as a brand champion, modeling service excellence, motivating staff, and ensuring brand goals are delivered across guest experience. Business Analytics:
Reviews financial, market, and customer data to guide decisions, forecast demand, and improve service. Revenue Management:
Develops pricing and forecasting strategies to balance demand, costs, and profitability. Owner Relations:
Maintains strong communication with ownership, providing detailed performance analysis and strategic recommendations. Customer & Community Relations:
Engages with guests, addresses feedback, enhances service, and builds alliances with the local community. Compliance & Standards:
Ensures adherence to legal, safety, and brand standards through audits, training, and quality checks. Essential Duties and Responsibilities Own the forecast and strategy for the entire View Boston operation in Boston, MA. Leverage Legends Global Attractions resources and oversee organization at the asset level. Build strong relationships with building ownership through proactive and ongoing communication. Represent View Boston/Legends Global Attractions at important functions, industry events, and public meetings. Oversee quality control throughout the View Boston experience, establishing goals for each department in partnership with division managers. Evaluate and advise on the impact of long-range planning, introduction of new programs and strategies. Develop and enforce policies and procedures to improve operation and effectiveness of View Boston. Translate strong initial first two years into lasting growth to ensure sustainability. Assist in developing best practices and learnings in operations, sales, consumer engagement and associate training. Qualifications To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required. The ideal candidate will have a bachelor’s degree, preferably in marketing, communications, business, hospitality or related field. A combination of practical experience and education will be considered as an alternative. 10+ years of related experience, preferably in management operations, high-volume sales and marketing management, finance and accounting, or related professional area. Experience in traditional attractions, ticketed museums, amusement parks, or family entertainment centers is a plus. A deep understanding of traditional and innovative sales and marketing strategies; a proven track record of implementing initiatives that will drive brand awareness and demand. Tremendous communication and leadership skills, with the ability to work with peers and senior leaders across all business functions. Ability to align View Boston internally around critical sales and marketing initiatives to enhance the guest experience. Experience building integrated sales, marketing, and operations teams and culture. Proven leadership experience in a sales environment including coaching, mentoring, hiring, training, and performance management. Experience in food & beverage management for an entertainment, resort or restaurant venue. Ability to prioritize, manage, and complete multiple projects within time constraints with strong attention to detail. Knowledge of local and regional attractions markets, venue operations, and special events industries. Strong strategic thinking, analytical and leadership skills, with excellent written and oral communication skills. Strong analytical and financial skills; understanding of data analysis, research, ticket sales patterns, and demographics trends. Creative and resourceful with excellent negotiation and communication skills. Experience managing a wide variety of internal and external stakeholders. Master collaborator who balances creativity with practical solutions. Entrepreneurial with ability to balance creativity and innovation with practical solutions. Able to thrive in a fast-paced environment and adapt to change daily. Experience in domestic and international tour & travel/group sales. Ability to evaluate risks and liabilities of special events and venue rentals. Ability to develop and deliver sound recommendations to senior management. Organization and planning skills; ability to prioritize, handle multiple tasks, and delegate effectively. Willingness to work non-traditional hours (nights, weekends, holidays) as required. Compensation Competitive base salary plus bonus potential, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan. Working Conditions Location: On Site - View Boston The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The essential responsibilities of this position are described above and may be subject to change at any time. Legends & ASM Global are Equal Opportunity/Affirmative Action employers, and encourage Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor. Seniority level
Not Applicable Employment type
Full-time Job function
Management, Administrative, and Finance Industries: Entertainment Providers and Food and Beverage Services Note: This description contains required information about the role and responsibilities. Please refer to the original posting for any updates.
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