Launch Potato
Automation & Messaging Infrastructure Lead
Launch Potato, Chicago, Illinois, United States, 60290
Overview
Automation & Messaging Infrastructure Lead at Launch Potato Launch Potato is a profitable digital media company reaching 30M+ monthly visitors with brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, we connect consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning 15+ countries, we foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Base salary: $110,000 to $150,000 per year. Note: This description reflects the responsibilities and requirements for the role and does not list the full benefits package.
Must Have
5–7+ years in technical/messaging operations or marketing technology Expertise with high-volume messaging platforms and APIs (e.g., SendGrid, Twilio, Mailgun, Sailthru) Advanced knowledge of email deliverability protocols (SPF, DKIM, DMARC) and domain/IP management Proficiency in HTML/CSS for email, spreadsheets, and comfort editing landing page/web content Strong scripting skills (Python, JavaScript, or similar) with experience building internal automation tools Proven success leading platform migrations, vendor integrations, and owning lifecycle messaging systems Excellent communication skills and documentation habits Experience
5–7+ years in messaging infrastructure, automation, or MarTech with a strong track record of hands-on execution and cross-functional ownership. Your Role
Own and optimize Launch Potato’s messaging systems across email, SMS, and push channels to increase reliability, scalability, deliverability, and business impact. Outcomes
Own and scale ESP, SMS, and push notification platforms; lead technical vendor relationships and platform configurations Drive development of lifecycle, transactional, and promotional messaging workflows that increase engagement and retention Lead major data and platform migrations while maintaining compliance and robust documentation standards Monitor and resolve deliverability, domain, and IP issues across all messaging systems; maintain high inbox performance Build lightweight automation tools and scripts to increase operational efficiency and reduce manual workflows Lead root cause analysis and incident resolution related to messaging infrastructure Enable internal stakeholders (especially marketing) through training, documentation, and scalable workflows Collaborate cross-functionally with engineering, analytics, and product to align messaging execution with company KPIs Competencies
Technical Ownership: Takes initiative to own complex infrastructure; drives integrations, migrations, and custom tooling without oversight. Technical Expertise: Demonstrates hands-on foundations in Python, Javascript, HTML/CSS, and messaging platforms Strategic Problem Solving: Designs scalable, secure systems aligned with business needs Communication & Enablement: Translates technical concepts into actionable guidance and maintains documentation and training Adaptability: Thrives in fast-paced environments with proactive problem solving Detail-Oriented Execution: Ensures quality and compliance in vendor setups, DNS configurations, and API integrations Collaboration: Partners with engineers, marketers, and analysts to align tools, data, and operations Growth Mindset: Continuously improves processes to enable innovation in messaging systems Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company; future increases are based on company and personal performance. Why Join Us
Join a diverse, inclusive team and culture. We are an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, protected veteran status, disability, or other legally protected characteristics.
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Automation & Messaging Infrastructure Lead at Launch Potato Launch Potato is a profitable digital media company reaching 30M+ monthly visitors with brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, we connect consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning 15+ countries, we foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Base salary: $110,000 to $150,000 per year. Note: This description reflects the responsibilities and requirements for the role and does not list the full benefits package.
Must Have
5–7+ years in technical/messaging operations or marketing technology Expertise with high-volume messaging platforms and APIs (e.g., SendGrid, Twilio, Mailgun, Sailthru) Advanced knowledge of email deliverability protocols (SPF, DKIM, DMARC) and domain/IP management Proficiency in HTML/CSS for email, spreadsheets, and comfort editing landing page/web content Strong scripting skills (Python, JavaScript, or similar) with experience building internal automation tools Proven success leading platform migrations, vendor integrations, and owning lifecycle messaging systems Excellent communication skills and documentation habits Experience
5–7+ years in messaging infrastructure, automation, or MarTech with a strong track record of hands-on execution and cross-functional ownership. Your Role
Own and optimize Launch Potato’s messaging systems across email, SMS, and push channels to increase reliability, scalability, deliverability, and business impact. Outcomes
Own and scale ESP, SMS, and push notification platforms; lead technical vendor relationships and platform configurations Drive development of lifecycle, transactional, and promotional messaging workflows that increase engagement and retention Lead major data and platform migrations while maintaining compliance and robust documentation standards Monitor and resolve deliverability, domain, and IP issues across all messaging systems; maintain high inbox performance Build lightweight automation tools and scripts to increase operational efficiency and reduce manual workflows Lead root cause analysis and incident resolution related to messaging infrastructure Enable internal stakeholders (especially marketing) through training, documentation, and scalable workflows Collaborate cross-functionally with engineering, analytics, and product to align messaging execution with company KPIs Competencies
Technical Ownership: Takes initiative to own complex infrastructure; drives integrations, migrations, and custom tooling without oversight. Technical Expertise: Demonstrates hands-on foundations in Python, Javascript, HTML/CSS, and messaging platforms Strategic Problem Solving: Designs scalable, secure systems aligned with business needs Communication & Enablement: Translates technical concepts into actionable guidance and maintains documentation and training Adaptability: Thrives in fast-paced environments with proactive problem solving Detail-Oriented Execution: Ensures quality and compliance in vendor setups, DNS configurations, and API integrations Collaboration: Partners with engineers, marketers, and analysts to align tools, data, and operations Growth Mindset: Continuously improves processes to enable innovation in messaging systems Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company; future increases are based on company and personal performance. Why Join Us
Join a diverse, inclusive team and culture. We are an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, protected veteran status, disability, or other legally protected characteristics.
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