Publicis Digital Experience
Vice President, Retail Media
Publicis Digital Experience, Atlanta, Georgia, United States, 30383
Overview
We are seeking a VP, Commerce Media to orchestrate all of the Retail Media activities for one of the agency’s largest clients. The ideal candidate will be a versatile media expert who specializes in building best-in-class media strategies and plans for CPG brands across key Retail Media Networks and can collaborate closely with the client’s National Media team and agency to build integrated, full-funnel media programs. The role reports directly to the SVP, Media. This is a hybrid role based out of our Atlanta office and will require onsite engagement an average of 3 days/week. All candidates should be local to the Atlanta metro and available to work in a hybrid capacity. About Publicis Digital Experience Publicis Digital Experience is a division of Publicis Groupe and a network of agencies designed to develop capabilities and solutions to enable growth and provide scaled access to Publicis Groupe\'s digital capabilities. Our portfolio spans creative, experience, Commerce and CRM, connecting brands and people through technology and experiences. We are an expanding network of 7,000+ employees with agency brands including Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Responsibilities
Serve as the owner and single point of contact to the client’s central Digital Commerce team for all cross-retailer Commerce Media requests, updates, presentations, recaps/reports, education and thought leadership. Provide thought leadership and contribute to the client’s ways of doing business on an ongoing basis. Act as a change agent for both internal and external stakeholders, contributing to client and agency performance. Collaborate with the agency’s retailer-specific Commerce Media and broader media buying teams to provide centralized support for strategy, planning, JBP negotiations, etc.; identify trends and key learnings across retailers; drive consistency and standards across deliverables. Liaise with the client’s National Media team and agency to strengthen connectivity and minimize duplication across Above the Line and Retail Media campaigns. Expand assigned business by identifying opportunities and securing incremental revenue and/or new business. Manage client budgets, ensuring profitability for the agency and contributing to overall department bonus attainment. Demonstrate financial acumen across standard business accounting/finance documents. Develop annual business plans and set short- and long-term growth strategy for the assigned business. Qualifications
Commerce Media strategy experience within an agency, Retail Media Network or CPG brand/manufacturer; 12+ years preferred, but not required. Deep understanding of CPG and retailer relationships, including Joint Business Planning and channel/category strategies. Existing experience and relationships with key Retail Media Networks and third-party Commerce Media partners. Collaborative approach to teamwork and problem solving. Dynamic, engaging communicator with the ability to influence senior clients and diverse audiences. Strong presentation and written communication skills; ability to translate complex data into actionable insights. Strategic thinker in Shopper Marketing and day-to-day business management. Sound decision making grounded in agency, client, and industry knowledge. Adept at analyzing results, synthesizing data, and developing actionable recommendations. Additional Information
The Power of One starts with our people. We offer wellness and benefits including Paid Family Care for 12 weeks or more, Adoption/Surrogacy/Fertility support, pet adoption support, Employee Assistance Programs, Tuition Assistance, flexible time off, matching gifts, flexible working arrangements, and the Work Your World program (up to 6 weeks/year). Benefits are available to eligible U.S.-based employees and governed by plan documents. EEO: Publicis Digital Experience is an Equal Opportunity Employer. We do not discriminate on protected characteristics. Accommodation requests: USMSTACompliance@publicis.com. Compensation Range: $146,490-$200,400 annually. Compensation will be based on skills, qualifications, and experience. The Company reserves the right to modify the pay range. Application deadline is 10/6/2025. Executive Details
Seniority level: Executive Employment type: Full-time Job Functions and Industries
Job function: Advertising, Marketing, and Information Technology Industries: Advertising Services, Technology, Information and Media, and Retail Referrals increase your chances of interviewing. You can also get notified about new Vice President roles in Atlanta, GA.
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We are seeking a VP, Commerce Media to orchestrate all of the Retail Media activities for one of the agency’s largest clients. The ideal candidate will be a versatile media expert who specializes in building best-in-class media strategies and plans for CPG brands across key Retail Media Networks and can collaborate closely with the client’s National Media team and agency to build integrated, full-funnel media programs. The role reports directly to the SVP, Media. This is a hybrid role based out of our Atlanta office and will require onsite engagement an average of 3 days/week. All candidates should be local to the Atlanta metro and available to work in a hybrid capacity. About Publicis Digital Experience Publicis Digital Experience is a division of Publicis Groupe and a network of agencies designed to develop capabilities and solutions to enable growth and provide scaled access to Publicis Groupe\'s digital capabilities. Our portfolio spans creative, experience, Commerce and CRM, connecting brands and people through technology and experiences. We are an expanding network of 7,000+ employees with agency brands including Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Responsibilities
Serve as the owner and single point of contact to the client’s central Digital Commerce team for all cross-retailer Commerce Media requests, updates, presentations, recaps/reports, education and thought leadership. Provide thought leadership and contribute to the client’s ways of doing business on an ongoing basis. Act as a change agent for both internal and external stakeholders, contributing to client and agency performance. Collaborate with the agency’s retailer-specific Commerce Media and broader media buying teams to provide centralized support for strategy, planning, JBP negotiations, etc.; identify trends and key learnings across retailers; drive consistency and standards across deliverables. Liaise with the client’s National Media team and agency to strengthen connectivity and minimize duplication across Above the Line and Retail Media campaigns. Expand assigned business by identifying opportunities and securing incremental revenue and/or new business. Manage client budgets, ensuring profitability for the agency and contributing to overall department bonus attainment. Demonstrate financial acumen across standard business accounting/finance documents. Develop annual business plans and set short- and long-term growth strategy for the assigned business. Qualifications
Commerce Media strategy experience within an agency, Retail Media Network or CPG brand/manufacturer; 12+ years preferred, but not required. Deep understanding of CPG and retailer relationships, including Joint Business Planning and channel/category strategies. Existing experience and relationships with key Retail Media Networks and third-party Commerce Media partners. Collaborative approach to teamwork and problem solving. Dynamic, engaging communicator with the ability to influence senior clients and diverse audiences. Strong presentation and written communication skills; ability to translate complex data into actionable insights. Strategic thinker in Shopper Marketing and day-to-day business management. Sound decision making grounded in agency, client, and industry knowledge. Adept at analyzing results, synthesizing data, and developing actionable recommendations. Additional Information
The Power of One starts with our people. We offer wellness and benefits including Paid Family Care for 12 weeks or more, Adoption/Surrogacy/Fertility support, pet adoption support, Employee Assistance Programs, Tuition Assistance, flexible time off, matching gifts, flexible working arrangements, and the Work Your World program (up to 6 weeks/year). Benefits are available to eligible U.S.-based employees and governed by plan documents. EEO: Publicis Digital Experience is an Equal Opportunity Employer. We do not discriminate on protected characteristics. Accommodation requests: USMSTACompliance@publicis.com. Compensation Range: $146,490-$200,400 annually. Compensation will be based on skills, qualifications, and experience. The Company reserves the right to modify the pay range. Application deadline is 10/6/2025. Executive Details
Seniority level: Executive Employment type: Full-time Job Functions and Industries
Job function: Advertising, Marketing, and Information Technology Industries: Advertising Services, Technology, Information and Media, and Retail Referrals increase your chances of interviewing. You can also get notified about new Vice President roles in Atlanta, GA.
#J-18808-Ljbffr